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First Campaign, can you take a look please? (8)

01-31-2018 11:42 AM #1 tinauk (Member)
First Campaign, can you take a look please?

Hi folks, I have launched my first campaign and would very much appreciate any help you can give as I am not sure whether to carry on or abandon it.

I have been following the excellent newbie tutorial by Amy.

I set up a direct link pop campaign for mobile content in Panama using Propellerad for traffic.

I have gone from -62% to -19% ROI by cutting placements.

I have been running the campaign for 6 days.

Obviously I am still not in profit and there doesnt seem to be any more placements to cut.

The payout is $1.05 and I have spent $41 so far and made $17.85

Should I stop the campaign?

(Apologies if this is in the wrong place!)

01-31-2018 06:50 PM #2 vortex (Senior Moderator)

Quote Originally Posted by tinauk View Post
Hi folks, I have launched my first campaign and would very much appreciate any help you can give as I am not sure whether to carry on or abandon it.

I have been following the excellent newbie tutorial by Amy.

I set up a direct link pop campaign for mobile content in Panama using Propellerad for traffic.

I have gone from -62% to -19% ROI by cutting placements.

I have been running the campaign for 6 days.

Obviously I am still not in profit and there doesnt seem to be any more placements to cut.

The payout is $1.05 and I have spent $41 so far and made $17.85

Should I stop the campaign?

(Apologies if this is in the wrong place!)
Nice optimizing!

Could you please show some placement stats? And tell us which placements you've cut?

Also - have you drilled down into stats for the other segements? OSs/browsers/etc.?

Testing bids may also be good at this point:

https://stmforum.com/forum/forumdisp...9-Testing-Bids

Also - are you targeting carrier traffic?

Nice start! Let's see where we get!



Amy

02-01-2018 02:52 PM #3 tinauk (Member)

Thanks Amy! There were only 9 placements in profit.



First of all I cut all the placements as instiructed in your post. Yesterday I cut all the placements that were not in profit. Today the ROI was up to -76%

The other segments were all showing -ROI

All carriers showing -ROI

I've tried to post screenshots here but its not loading.

Thanks again!

02-01-2018 04:53 PM #4 tinauk (Member)

Should also add that the stats for other affiliates are;

EPC 0.37
CTR 1/231

02-02-2018 04:03 PM #5 vortex (Senior Moderator)

Quote Originally Posted by tinauk View Post
Thanks Amy! There were only 9 placements in profit.

First of all I cut all the placements as instiructed in your post. Yesterday I cut all the placements that were not in profit. Today the ROI was up to -76%

The other segments were all showing -ROI

All carriers showing -ROI

I've tried to post screenshots here but its not loading.

Thanks again!
The ROI is still at -76% after cutting placements? If so then you definitely should stop the campaign and ditch the offer.

Even if the other segments are all showing negative ROI, you can potentially cut the worst-ROI segment(s) to achieve an ROI-increase across many placements. For example, if Android is converting a lot worst than IOS, by cutting Android you should be able to improve the performance of all/most placements, because most sites get both IOS and Android traffic. One thing to note is that in this case, you'd need to make sure there's enough traffic left over after you cut Android - otherwise, the campaign wouldn't be worth optimizing further because you'd be working with little bits of traffic, which would be of no consequence whether you get it profitable or not.

When you say "all carriers" you mean across different campaigns? It's good practice to target one carrier per campaign - that way when/if you test bids later, it would be more convenient, because the average prices between carriers are often different. Therefore it's better to test and optimize bids for each carrier separately, rather than trying to tweak the bid for multiple carriers at once (because then you'd be overbidding for some carriers while underbidding for others).

To post screenshots: Please upload them to imgur.com, then copy the bbcode links and paste them directly into the forum post. You have my sympathy if you tried to upload images as forum post attachments - that can be very aggravating. I struggled with that for quite a while before switching to imgur.


Should also add that the stats for other affiliates are;

EPC 0.37
CTR 1/231
I always take these stats with a grain of salt, mainly for 2 reasons:

1)Some aff networks would inflate these numbers to get affiliates to run with them. Not accusing any particular network of this, but I do have it on good authority that this does happen on certain networks. Or, they would show numbers from their best-performing affiliate to make numbers look better.

2)Even assuming the stats are accurate, you don't know what type of traffic other affiliates are running, or what creatives (banners/landers) they're using, or what their campaign targeting is like (OSs, carriers, browsers, etc.) For example if they're mainly running on FB and you're running pop traffic, then there's little chance that you'd get even close to the kind of EPCs they're able to get. But then, they'd most probably be paying considerably more for the traffic - the cost of traffic is what aff networks can't show, because they won't know.


Thanks for starting this follow-along - looking forward to seeing some stats!



Amy

02-02-2018 07:38 PM #6 servandosilva (Member)

1. Are you able to test some landers or direct linking is your only approach?

2. Are there any particular publishers getting tons of conversions overall from your campaign?

02-07-2018 02:09 PM #7 tinauk (Member)

Thanks so much Amy. I have cut this campaign but it was a good learning exercise!

02-07-2018 02:10 PM #8 tinauk (Member)

Thanks Servandosilva, I have now cut this campaign and will try some new ones.

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