High CTR Landers but no conversions (7)
Yeah, on a quick look you've got a script that's doing something like opening a popunder or otherwise automatically redirecting users to your click URL. It's the third of the URLs in there that's doing that.
When you browse to the landers and click around, are they automatically redirecting you at any time?
If so, then that would account for the high CTR.
Decide whether the auto-redirection would be necessary. Sometimes it may be - for example if the visitor wouldn't have any other way of advancing to the offer.
And then there are cases where the auto-redirection may actually increase conversion rate (CR, not to be confused with CTR). But that's something you'd only know if you were to make 2 versions of the lander and split-test them (one with auto-redirect, the other without).
Replacing auto-redirects with your click URL is not wrong in most cases - you ARE using a sweeps lander that matches the offer after all. It's in cases where e.g. the script is trying to spawn ANOTHER popunder in addition to your current lander (like caurmen pointed out) that you would want to show another lander or offer. Perhaps try putting a smartlink there - you can do all kinds of testing here really, to maximize your ROI - individual offers or smartlinks or backbutton scripts in an infinite loop. But a smartlink may be a good place to start.
(Spawning a separate popunder is a common tactic. What it does it, the ad network would direct the visitor to your lander, which is essentially the popunder ad, as normal. Then your lander would start a separate tab in the browser that would not be active - because your lander would be the active tab. That second tab would just stay there, and the visitor may see it later, after closing the current tab. Effectively this would give you an extra chance to convert the visitor. In this case you can either show them the same lander and hope that seeing the same lander twice would make them change their mind, or a better idea would be to show them a different lander, even for an offer in a different vertical, to see if they'd be interested in something different.)
In cases where you feel the auto-redirect should be removed, but not sure which link in the code is responsible for it: I'm bad at coding as well and I'd brute-force things as a last resort. Basically remove one link from the code at a time, and browse to the lander to see if you're still getting redirected. It's not an efficient way for sure, but works.
Amy
Originally Posted by vortex
Follow up question: Before I joined STM I was doing adult dating (totally sucked at it.lol). Now I learned from you guys there is a huge banner/lander burnout issue with adult dating. Is that the same with sweeps or mainstream products? Should I be rotating and creating new landers at all time?
Follow up question: By the way the amount of LP clicks shown added up on my affiliate network tracker. Does that then mean there is no "sneaky redirects"?
Thanks!
Originally Posted by jeanmonline
There may be multiple outgoing links on the lander that you can replace with your click url.
Basically, any place on the lander that you feel the visitor may click on, you can link to the offer. However, the other consideration is you will probably want the lander to have a chance to presell the visitor before sending them to the offer - so in some cases, it may make sense to only have one outgoing link to prevent the visitor from leaving the lander prematurely as much as possible.
Also - I'm not saying you need to remove all other redirects. All I was suggesting, is that you need to actually browse to the lander, see any redirects in action, and THEN decide whether or not you want to remove them. And if not, you'd need to decide where you want each link to send the visitor to.
When I was doing adult dating, depending on traffic volume, some banners would burn out the same week! If you rotate them in batches, they would last longer.
Landers, however, usually won't burn out until weeks or months later, and would only do so gradually. Some of the landers I see on Adplexity now, are quite similar to the ones I saw through spying a year or even two years ago. (This is true for both adult dating and sweeps.)
I did a test once - used a lander with my own sneaky redirect for a campaign. I think I only ever used it on a single campaign and only for a couple of days - a couple years later I'm STILL getting traffic from people that ripped it.
Amy
Just a friendly advice for future: better to paste your code in external service like https://gist.github.com/ or https://pastebin.com/ so the code is better formatted and easier to read.
Originally Posted by caurmen
Home > The Newbie Zone > Questions and Answers