Home > Paid Traffic Sources > Facebook & Instagram

'website conversions' with no pixel (4)

01-29-2018 05:45 AM #1 igorbb (Member)
'website conversions' with no pixel

Hey guys, been running a US campaign for an advertiser that has no option to place a pixel.

tested both 'website traffic' and 'website conversions' and the latter worked better.
campaign worked ok until the traffic almost died out after a week.

two questions:

1. it seemed to me that FB gave me a better convertible pool of users when i used 'website conversions" even with 0 pixels actually fired. is that right?

2. is it possible that FB stops driving traffic to this kind of campaign due to the fact that it sees 0 results?

thanks

01-29-2018 10:09 AM #2 caurmen (Administrator)

1. it seemed to me that FB gave me a better convertible pool of users when i used 'website conversions" even with 0 pixels actually fired. is that right?
That's definitely possible. I've heard similar reports in the past. It might also just be coincidence, though - how large was the difference between the two?

2. is it possible that FB stops driving traffic to this kind of campaign due to the fact that it sees 0 results?
Yes, that's definitely something that can happen with conversion campaigns if they don't convert.

01-29-2018 11:04 AM #3 igorbb (Member)

Quote Originally Posted by caurmen View Post
That's definitely possible. I've heard similar reports in the past. It might also just be coincidence, though - how large was the difference between the two?
traffic campaign didn't convert at all. shut it down after just $50 though

01-29-2018 11:49 AM #4 matuloo (Legendary Moderator)

Quote Originally Posted by igorbb View Post
traffic campaign didn't convert at all. shut it down after just $50 though
This could be a good argument to persuade them to pay some coder a few bucks to make placing of the pixel possible

Home > Paid Traffic Sources > Facebook & Instagram