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EMERGENCY! Burning money during weekend! (3)


01-28-2018 01:03 PM #1 stickupkid (Senior Moderator)

Since leads need to be followed up within a certain amount of time I assume the advertiser is not taking any leads during the weekend, since callcenters are closed?
Please double check with the network/advertiser.

Rising cpc's like that are weird too, you thouched the ad sets friday or during the weekend? Please don't.


01-30-2018 02:11 PM #2 zyggmunt (Member)

Thanks stickupkid for answer, I was waiting for answer from my network tremendous ammount of time, and you were right about callcenters. There are offers that may not convert during the weekends because of that, so we changed our landing around that issue a little bit.
Second thing, i never ever change anything (exepct of daily budget ammount once in 3 days if it's working) in campaign nor adset level/ad level.
All I did was - I've cut off some not working adsets/campaigns and left only working ones at Thursday.

Anyway it is tricky, because the callcenters are one thing, but the decreased popularity of taking loans during weekend is second thing.

I think I need to shut down the campaigns during weekend but keeping in mind that i don't want to reset the ALGO, how is it possible? Can I manage it by decreasing daily budget?

P.S. I'm curious, because sometimes I get really annoying (just dumb) / offensive comments I really don't want to answer, because it leads to nothing. Does deleting them and banning users has any influence on my ads?


01-31-2018 08:27 AM #3 stickupkid (Senior Moderator)

Quote Originally Posted by zyggmunt View Post
Thanks stickupkid for answer, I was waiting for answer from my network tremendous ammount of time, and you were right about callcenters. There are offers that may not convert during the weekends because of that, so we changed our landing around that issue a little bit.
Second thing, i never ever change anything (exepct of daily budget ammount once in 3 days if it's working) in campaign nor adset level/ad level.
All I did was - I've cut off some not working adsets/campaigns and left only working ones at Thursday.

Anyway it is tricky, because the callcenters are one thing, but the decreased popularity of taking loans during weekend is second thing.

I think I need to shut down the campaigns during weekend but keeping in mind that i don't want to reset the ALGO, how is it possible? Can I manage it by decreasing daily budget?

P.S. I'm curious, because sometimes I get really annoying (just dumb) / offensive comments I really don't want to answer, because it leads to nothing. Does deleting them and banning users has any influence on my ads?
Better hide the comments than delete! If they don't really harm your product or ROI I wouldn't touch them.

You can make a planning when you setup campaigns and say you only want to run during weekdays. Pausing on friday and activatie on monday might be an option too, it will not neccessary give you bad results, it's all about the performance of your ad vs competition.


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