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First time running my own offer with Paid Traffic... (13)

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Hello guys.

I have relied 100% on affilaite traffic over the last 10 years but want to scale big time with the paid traffic information I'm learning in this forum!

I launched an offer in the MMO / eCom MMO space last week using affiliates and the funnel converts pretty good. (It's a training on how to set up an eCom campaign but with a pretty hyped up angle and targeted to MMO seekers.

Im awaiting Clickbank approval and once it is live on Clickbank (It was launched on a smaller network prior to clickbank) I want to run this offer with Paid traffic now, to scale it through the roof.

Because it's my own offer, i know i can afford to even lose money on the front end because I have a good backend where Im selling a high end program so over the course of a month, i can double, tripe of 4x my traffic costs for sure.

Its currently selling at $27 on the front end but I may play with the price point after my first run, or even split test multiple price points to see which works best. I have 2 upsells at $97 and $47 too after they buy, and the funnel converts (well it has with affiliate traffic currently)... Just think your standard Clickbank Offer.

I understand cold paid traffic will convert lower.

All I want is to be able to pay for traffic to make as many front end sales as i can. I can't do that relying on a handful of affiliates. For example, i'm aiming for 200 front end sales per day, even if i am at a LOSS as my aim is just to get these customers into the funnel for now and convert a % into the high priced backend after follow up etc.

How would you guys recommend i start in terms of running this to paid traffic?

Would you suggest I use Voluume to track my conversions etc.

And then follow the same standard traffic theory as when doing it as an affiliate i.e one Geo, one traffic source, one placement at a time etc?

and track everything through Voluum then scale the winners?

Would love your feedback guys. I am not sure If i'm allowed to post my offer here so I won't for now unless someone asks.

It will be a heck of a learning curve learning how to use tracking / Voluum and I am hoping i can find someone in here too, willing to maybe help or even partner up with me to help on the tracking side of things!

I understand a lot of the theory of paid traffic so i am not new on that, but would love some insight from more experienced marketers!

Any feedback is welcome!

Thanks

Jani

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Hello

You need to track the campaigns for sure, Voluum is a solid option, there are more to checkout though and you can also rely on your custom tracking, in case you have any ... but yes, you definitely HAVE to track.

The best would be to treat this as an affiliate campaign for sure, so the optimization advice for affiliates will also hold in your case. The more detailed you can do it, the higher the final ROI can be. Since you are to keep the whole revenue generated, you can maybe cheat here a bit, and kill the lower conversions with higher volume ... but still, there are some rules that you should follow with all campaigns ... like separating GEOs, traffic sources etc ...

I assume that you have some LPs or whole funnels to use, since you were working with affiliates for years. SO just take the ones that you know are able to perform in a solid way and start running with them. Not sure how much clean your offer is, it will determine what kind of traffic you can buy for it ... adwords search and GDN, bing and facebook ... these have the best traffic. There is also native and display that should work.

All the best with your camps, if you need more detailed advice, just ask.

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Also - the niche that the offer is in is important. I'll be the first to ask: What type of offer, and which geo(s)?


Amy

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Hey Jani,

As Matuloo said, you NEED to track and Voluum is a great option.

With paid traffic, giving your vertical, I would suggest testing out Facebook as you are able to duplicate several ads and add into the mix Instagram. The pixels that Facebook has to offer can also help you scale your ads with Voluum.

It is hard to give you solid advice though withtout knowing the product or countries it accepts, so as Amy asked, what type of product is this and where are you looing to get traffic from?

If you have any questions with Facebook, Voluum or how they can work togher, let me know

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Thanks for the reply!

I’ll post this below in a separate reply too in case the others don’t see this , but when you say what country is the offer accepted, well it’s been mostly us,uk traffic id say 75% and the rest the other TOP 5 GEOs. That’s me guessing based on the affiliates I know who’ve sent most of the sales.

The offer is called eCom new year domination but I may need to change the name to remove the new year angle as that may be played out by now.

You can see a version of my sales page here it’s a long form sales letter so I think with paid traffic I’ll definitely need a LP / presell and not send them direct to the sales page.

I could also send them to a LP opt in to access the ‘free video’ which is a disguised sales pitch

Here’s the offer on my clickfunnels page (will be on a new domain soon this is just to show you guys)

https://jgmedia.clickfunnels.com/sales-page-temp

That is the page I’ve split tested against 10 total, and that’s converting at 6% right now.

However the traffic was almost all email traffic and all may have had presells in the emails from the affiliates before people clicked to get to that page.

My game plan is:

Landing / presell page / advertorial giving ‘6 steps to cash in with ecom and then link to this page or to an opt in page asking for their email to access that sales video. That way I get to follow up too with non buyers as well as with the retargeting pixels.

Any thoughts are welcome!

Thanks!

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I'll go against the crowd here but I think Voluum is absolutely not a good option in your case.

You're collecting emails, and you sell to them via an autoresponder sequence - Voluum cannot tell you how much your leads are worth. It can only tell you how much you earn on the front end (initial upsells included). All other sales happening in the email sequence will be completely detached from your initial campaign.

Imagine this:

You advertise on Facebook and have multiple adsets - you get customers from a few of them but are still with a negative ROI. Over the course of a month, you email them and make some nice profits. At this point, what you want to know is which initial Facebook adsets brought you the leads that convert well in your email sequence. It's possible that a few of them didn't bring you good enough leads, right?

If you can know which adsets give you a positive ROI over a certain period of time, and which ones do not, then you can pause the bad ones and scale the good ones.

How can you know this when your tracker doesn't show you the lifetime value of your leads? Voluum certainly doesn't. It's only a good option for affiliates having very linear campaigns, like lander -> offer, and all detached from each other.

Just my little-bit-biased, but honest opinion

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Thanks for the insight.

Yes I understand the Voluum will just track front end / upsells from the direct traffic from the source to a purchase.

For emails, the service I am using (Market Hero) have the ability to track a Lead from opt in to sale over the course of, well for as long as they are subscribed. Therefore for sales coming from the opt ins who don't buy initially, i'll be ablt to track them from Market Hero.

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Hey Jani

I know MarketHero for having used it a bit too, but you'll still miss the most important thing with this setup. You won't be able to know which advertising dollars give you the best leads - which is the name of the game in paid advertising.

MarketHero can only show you the LTV of your leads once they're in your email lists - it doesn't connect with your traffic sources and has no idea how much you paid for those leads. You can't make simple calculations like "revenue - cost" because it does not track the cost.

So Voluum shows you how much you pay for the leads + how much you earn on the front end.
MarketHero shows you how much you earn on the email backend but doesn't tell you how much you paid to make those sales.

So in the end you don't know which advertising dollars produce a profit and which ones do not. You just know globally if you're making a profit or a loss - but you can't optimize further to remove what makes a loss and to scale what makes profit.

About your plan:

That's a good one. You'll be split testing different presells and you'll also split test sending your traffic to your optin page or directly to the sales page. At the same time you'll have to track where the visitors come from.

You'll end up with combinations like:

Traffic source 1 / placement 1 ---> Presell 1 ---> optin
Traffic source 1 / placement 2 ---> Presell 1 ---> optin
Traffic source 1 / placement 3 ---> Presell 1 ---> optin

Traffic source 2 / placement 1 ---> Presell 1 ---> optin
Traffic source 2 / placement 2 ---> Presell 1 ---> optin

Traffic source 1 / placement 1 ---> Presell 1 ---> direct link to sales page
Traffic source 1 / placement 2 ---> Presell 1 ---> direct link to sales page
Traffic source 1 / placement 3 ---> Presell 1 ---> direct link to sales page

Traffic source 2 / placement 1 ---> Presell 1 ---> direct link to sales page
Traffic source 2 / placement 2 ---> Presell 1 ---> direct link to sales page

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Traffic source 1 / placement 1 ---> Presell 2 ---> optin
Traffic source 1 / placement 2 ---> Presell 2 ---> optin
Traffic source 1 / placement 3 ---> Presell 2 ---> optin

Traffic source 2 / placement 1 ---> Presell 2 ---> optin
Traffic source 2 / placement 2 ---> Presell 2 ---> optin

Traffic source 1 / placement 1 ---> Presell 2 ---> direct link to sales page
Traffic source 1 / placement 2 ---> Presell 2 ---> direct link to sales page
Traffic source 1 / placement 3 ---> Presell 2 ---> direct link to sales page

Traffic source 2 / placement 1 ---> Presell 2 ---> direct link to sales page
Traffic source 2 / placement 2 ---> Presell 2 ---> direct link to sales page

etc...

If you accept to lose money on the front-end, then, technically, the setup you had in mind won't let you know which combinations make you a profit after your leads go through your email sequences.

For example, Voluum won't help you at all for all the combinations that go to an optin page - because then you will only know how much you paid per lead, but you won't know how much those leads make you.

For the combinations where you send people directly to the sales page, Voluum will help you know if you make a profit on the front end or not, but if not profitable on the front end, you won't be able to know if the leads coming from specific traffic source/placement combinations turn green after you email them.

MarketHero, on its side, will tell you how much your leads make you over the lifetime of your email sequences, but won't tell you how much you paid for those leads, and more importantly, it won't tell you from which combinations the good leads came from.

IMHO a much better setup would be FunnelFlux + MarketHero.
Even better if you're not yet used too much to MarketHero, FunnelFlux + Drip (which I prefer compared to MarketHero).

FunnelFlux will tell you exactly how much your optin funnel costs you on a traffic source/placement basis and how much profit or loss that optin funnel combined to your autoresponder funnel(s) generate one month, 2 months, 1 year etc afer the initial optin.

It will also break down for you your lifetime ROI from the initial paid traffic as well as from your retargeting traffic - Other trackers will not.

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Thank you for the detailed Analysis.

My thought on market hero was to create sepparate opt in pages / lists for each traffic source/placement one by one to match with the Voluum tracking.

For example opt in page from traffic Source 1, placement 1, presell 1 etc

So if have to create a separate list for each combination

And clone the follow up sequence for all of them

That would probably allow be to see which combination is profitable.

For your comment on Voluum not being able to track the sale after the opt in - wouldn’t I just make the ‘conversion trigger’ after the sale? Or better yet tell voluum to trigger a conversion on the opt in as an opt in and then another on the sale? If that is possible?

Based on other trackers or just in general doesn’t the conversion pixel have to be placed where you want the conversion to be registered as a sale or lead? And therefore place that conversion pixel on the sale so it registers and then knows that sale fame from which combination ?

Another option would be to set up clones of the same offer sales page for each combination and track again from the point of the opt in landing on the sales page to the sale. If that’s makes sense?

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Something like "6 steps to cash in with ecom" may be too specific or too general, depending on what type of audience you're targeting. You may be targeting people that are already doing ecom that may be interested in more education, or people that are looking to make money online, or even people that are looking for a job that may be interested in trying their hand at starting a small business on the side - and making slightly-different versions of your landing page to cater to each audience can increase your conversion rates.

Also - have you tested numbers in your headline? Something like "FREE TRAINING VIDEO Reveals How You Too Can Make $322 in Profits in 9 Hours Selling Online" or similar.

BTW that's an outstanding sales page - makes me want to purchase your course!



Amy

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Thank you Amy I designed wrote the entire sales copy myself! That’s the one that converted best out of 10 including split testing number specific headlines.

Yes I understand your comment on the people seeing the ‘6 steps to cash in with ecom’

I’d be testing headlines for that depending on the specific audience I am targeting.

I have a good idea of my targeting for Facebook and the majority will be those who have heard of ecom and are already trying to make money with different methods online.

They’re not going to be totally new to the make money online concept so won’t have people looking for an ‘online job’

But I totally get what you are saying

Thanks

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after reading your reply a number of times, it makes perfect sense to me now!

I am going to get your funnel flux, maybe you can hook me up with a discount or something if you do for STM members?

If so please do PM Me!

I've looked at the site and have some questions, it seems the perfect tool for my set up

Thanks!

Jani G

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Hey Jani,

Great to read this, I actually knew when I wrote my replies above that you would change your mind after trying to do it all manually

There's a special offer for STM members here:

https://www.funnelflux.com/partner/stm/

I would suggest going with the managed instead of self-hosted, this is where you'll get the best experience.

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