Home > Paid Traffic Sources > Native

---

Nutra Quality Issues - How do you overcome this? (13)

---

Hey guys,

I have been running Nutra on several Native sources primarily in the United States. Last year I did over 700k rev with a mix of diet/skin offers .. everything was going peachy. Then some advertisers that I pushed most of that traffic to lost their mids and everything went downhill from there. Every offer I tested since I get bounced from. The traffic is good, nothing spammy, or torrent related. Mostly news and entertainment sites. The landing pages that I use are the same ones that you see on Adplexity (celebs, etc.). I tried removing "FREE" and that type of terminology with no success. Rebill rate is around 40-50% every time. I did not try to split test other affiliate networks (maybe that is a part of it).. due to being paid multiple times per week. So I have traffic that I can make serious $$$ on but no offers to run. I could easily test offers from other networks but I don't want to play that game, jumping from offer to offer, etc.. I would rather try to figure out the quality issue. Seems like 65% retention rate is very high. With Adwords or FB it may be attainable, but is it possible with Native? Would love to hear some suggestions.

---

One advantage of working with other big networks that drive big volumes in a given vertical is that your traffic gets blended in with others. I don't see how Clickbooth could continue making survey traffic for example work without doing so.

But I'm curious if you were able to do good ROI with diet & skin? I was doing about 5-600k per year across quite a few verticals on native, but skin and diet always kicked my butt and never even got close to making it work. Had heard the bigger advertisers doing it were only making like 10-20% ROI who knows though.

---

Android traffic from Native sources is usually of poorer quality for skin and diet trial offers. I would look into cutting off such traffic first.

---

I've been doing around 120% ROI on Facebook with some of the European beauty/diet stuff, COD offers.
Both FB and Google are much more worth it than native networks, even considering the fact that they are constantly tightening their security measures.
Oh, and just in case - I was doing blackhat offers, which have way more payout (for a lead, not a sale or trial) since they are from a direct advertiser.

---

sent you PM. Being a nutra trial advertiser for 4 years in the U.S. I can hopefully shed some light on a few things regarding MID's, quality, networks, etc

---

ROI was solid..30% - 144% <--- was the highest I was able to get on native. Buying influencer traffic was even better.. 200%+. Influencer traffic was insane for a few years for me aside from native. Then FB dropped their algo and organic reach disappeared overnight. I am sure this was felt by those running pops as well, those amazing social pop placements were $$. About the Native ROI..without spilling everything, since I want to get back to running there at some point.. My process was always RON-->Gather actionable data -->Created "bucket" campaigns that would have publishers with a similar audience and came up with angles that I thought would resonate with them. So just as an example, I would take breitbart, newsmax, dailywire, gateway pundit, etc.. and put them in the "conservative" bucket whitelist campaign. Then I would build an angle that would resonate with their audience... "Donald Trumps Wife Drops Bombshell..." Hope that made sense, pulling an all nighter here

---

I have been running Nutra about 1,5 years and can say that different skin/diet offers have different Rebill rates having the same traffic. I had a lot of split tests. Some gave 50%, some 65-70%.

---

I'm afraid this is something you will have to do ... actually, you should have done that already. You don't need to jump from one to the next all the time, but testing more than one network is kinda a MUST in any vertical. I also tend to stick with only a few networks, sending majority of the traffic to only 2-3, but when things go south, I always test some other networks immediately. Lot of the problems can be tied to the network in some way, it's pointless to try hard to improve your funnel and quality, when the problem is elsewhere ...

---

I agree with you 100%, and on any other vertical I would have done that for sure. In this case, the network kept giving me new offers to run, different advertisers to split test, etc...And I did have an Advertiser who I pushed the majority of my volume to them for 8 months or so that accepted my retention rate..for their funnel it was 60% I believe. Definitely will test more networks. Just want to figure out where I went wrong. It was a good amount of diet/skin offers whos retention reqs I did not pass, thus I am a bit shell shocked ATM lol

---

I was in exactly the same situation ... 1 advertiser with similar offer in 3 GEOs, and the network I was going through was giving me very favorable terms. However, at some point the advertiser made some changed to their offers and it stopped backing out ... payout decrease followed and as much as I hated to do it, I had to move to another network and test offers from different advertisers. I tried to optimize for about 2 months, if not 3, but it just didn't go anywhere ... things like this do happen, but I very well understand that you would rather try to find the reason for the problems and stay with the current setup.

---

Nice

---

Do you have cap at the moment?

---

Only Facebook can achieve good retention at 60%+.

---

Home > Paid Traffic Sources > Native