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Voluum DSP (5)

01-25-2018 01:47 PM #1 intheflow (Member)
Voluum DSP

How is this working for you for Native or Mobile?

01-25-2018 03:48 PM #2 milehighclub (Member)

CPM only so unless your settings are rock solid you could easily see some $2+ cpc rates and it could easily spend $5000/min if you dont lock it down properly and setup budgets...etc.

My #1 request would be to add cpc pricing.

01-25-2018 07:44 PM #3 rob_gryn (Member)

Originally Posted by milehighclub

If you run an RON campaign with no WL or more specific targeting with generic creatives it's true you can see costly clicks. On the other hand, if you are smart and have great creatives with good targeting you can buy cheaper clicks than through CPC direct with some of the networks. Works both ways.

I understand that it's a difficult transition but CPC won't be happening any time soon as the OpenRTB protocol is CPM only. We do have auto optimization for CPC which some users use - very soon, we will offer the option to run campaigns on an EPC (LP clicks) auto optimization which I think will be killer.

01-25-2018 08:07 PM #4 matuloo (Legendary Moderator)

Originally Posted by rob_gryn

I understand that it's a difficult transition but CPC won't be happening any time soon as the OpenRTB protocol is CPM only.

I always thought CPM was a better and more fair model anywas ... it's quite hard to properly test creatives on any CPC platform, since the high CTR ones are always being preferred byt the algo... while they don;t have to be the best creatives at all.

02-14-2018 05:58 PM #5 khzidan (AMC Alumnus)

I am testing it at the moment! I actually like it so far, I am having slightly better results than my TS (MGID). I like my AM tho! tons of value!

If you have any questions about it, please do let me know!

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