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How long you run campaigns before start the optimizing them (3)

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Im curious how long you run banner/LP before start cut them. How many clicks on them is the minimum before kick them off?

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I'm afraid the number of impressions/clicks is just one of the metrics you'll need to make that decision. Stats tools will help you out in this endeavor.

Here's how to compare multiple banners or landers, to cut inferior ones until you have a winner:

https://stmforum.com/forum/showthrea...Banners-Part-1

Here's how to cut banners or ad placements that have no chance of reaching profitability:

https://stmforum.com/forum/showthrea...Banners-Part-2

Hope that helps! Please feel free to ask further questions.



Amy

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This is true unfortunatelly, we need to get more data from you

So it's adult, I guess dating ... it comes down to how much you spend on the traffic. Some spots have higher CTR so the clicks are cheaper, so you can't use the same logic on NTV and footer spots. Because the final CVR will also be difference on both spots.

A good start is to spend 1x offer payout on each banner, then look at the results and see if there is something that tells you an early cut is possible ... like EXTREMELY low CTR for example. The worst banners will start to fall behind quickly, for the better ones, you will have to spend multiples of the payout.

Did you run any traffic already? Showing a screenshot would help us to give you better advice on your particular situation.

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