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Need feedback for an image I made for Facebook ad (13)

01-21-2018 06:38 PM #1 duiyao (Member)
Need feedback for an image I made for Facebook ad



It is a KR game, waiting for your feedback

Thanks!

01-21-2018 07:31 PM #2 anilreddy (Member)

Quote Originally Posted by duiyao View Post


It is a KR game, waiting for your feedback

Thanks!
Idea of moving objects is good. But quality and Colors can be improved.

01-21-2018 07:53 PM #3 mihalis09 (Member)

I would click

01-22-2018 08:57 AM #4 stickupkid (Senior Moderator)

Did you run it already? What's the CTR? Give it some traffic before you request for feedback, perhaps the feedback makes the image worse and that would be shame.

01-22-2018 10:21 AM #5 caurmen (Administrator)

Completely agree with Stickupkid. Test it, tell us the results, and we can work from there!

Also, never test or create just one image. Do you have a few more (ideally very different) ready to go?

01-22-2018 03:57 PM #6 duiyao (Member)

Yes, I ran it with two other creatives that are video clips I made from official trailer and a YouTube live broadcast review. This image outperformed both of them. It is the first time I got an RS score of 4 testing gaming offer in KR on FB. I'll consider a minor success. I'll A/B test more images based on this one.

Thank you, guys!

01-23-2018 10:52 AM #7 caurmen (Administrator)

Cool!

A/B test ideas: I'd recommend testing an image with the main character in focus. Motion-blur the background but keep the character sharp. That'll only work if the main character has a distinctive and interesting silhouette, but if it does you may see a performance bump.

01-23-2018 02:50 PM #8 digitalraves (Member)

Do not test one image, i suggest you split test with three images, and one video.
Good job.

01-23-2018 10:36 PM #9 fbqueen (Senior Member)

I love the red border around it! Next thing I'd test is the blue background area, try to change that part to orange or some warm color as warm colors do well on FB. Just imagine how the background of Facebook is light grey and blue you'd wanna test colors in contrast such as warm (orange, peach, etc) or super dark (dark purple, black, etc) colors.

Test about 10 very different images, separated in different adsets and focus on one placement at a time so you get clean data and can make data-driven decision.

01-23-2018 10:52 PM #10 duiyao (Member)

Quote Originally Posted by caurmen View Post
Cool!

A/B test ideas: I'd recommend testing an image with the main character in focus. Motion-blur the background but keep the character sharp. That'll only work if the main character has a distinctive and interesting silhouette, but if it does you may see a performance bump.
Yes, I was going to do that at the beginning, but couldn't cut out the character without the surrounding area.

Test about 10 very different images, separated in different adsets and focus on one placement at a time so you get clean data and can make data-driven decision.
I have spent over $50 on this $2 offer, but there is no conversion, is it a good idea to move on and try new offers?

01-23-2018 11:02 PM #11 fbqueen (Senior Member)

Quote Originally Posted by duiyao View Post
I have spent over $50 on this $2 offer, but there is no conversion, is it a good idea to move on and try new offers?
Depends on how long have you been running the ads?

Are your linkCTRs promising?

If I had a $2 payout offer I'd set each ad set's budget to $10-20 (if you're limited on budget just start with $10) and run 10 different images (therefore you'd have 10 different adsets) for min 24 hrs as a test to see how they perform and what numbers I get.

01-23-2018 11:10 PM #12 duiyao (Member)

Quote Originally Posted by fbqueen View Post
Depends on how long have you been running the ads?

Are your linkCTRs promising?

If I had a $2 payout offer I'd set each ad set's budget to $10-20 (if you're limited on budget just start with $10) and run 10 different images (therefore you'd have 10 different adsets) for min 24 hrs as a test to see how they perform and what numbers I get.
Hi fbqueen! Because I am new to FB, I don't know what CTR is promising. The ad with the image above has a CTR of 1.93%, and the CPC is around $0.55 (quite expensive for a $2 offer).

$200 testing budget for a $2 payout offer? If that is a norm for FB campaigns, we are able to spend it.

Please advise

01-23-2018 11:48 PM #13 fbqueen (Senior Member)

Yeah they typically say your testing budget should be 3-10x (everyone says different numbers that's why I put it to a range) of the payout but i mean at a $2 payout you get no data from $20 spent. I wouldn't call $200 too much for a test.

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