Home > > Newbie Follow-Alongs

Up and Running (10)


01-19-2018 06:11 PM #1 noobie2018 (Member)
Up and Running

Hey all, I am excited to get my first profitable campaign. After going through and following Vortex's guide I am running campaigns. Before today, I have ran 5 campaigns. All campaigns were low payouts less than$1. 4 campaigns had zero conversion with each campaign receiving more than 3k impressions. I spend $10 to test each campaign which seems to get me plenty of impression(clicks) to at least make a decision to stop them. 1 of the campaigns I got 6 conversion on 3.9k clicks (that felt great) but unfortunately my tracking was messed up and the conversions did not transfer to my Voluum. Since then, I have fixed that problem.

Now for today I have started 3 new campaigns...

Click image for larger version. 

Name:	offers.PNG 
Views:	39 
Size:	20.1 KB 
ID:	17942

Got a conversion on one already..fingers crossed...I just want to get as much data as possible.

I do have a question...the clicks/impression never line up between Mobidea, Voluum or Propeller Ads. Why is that? Is that command?


01-19-2018 06:21 PM #2 platinum (Veteran Member)

Congratulations on your first conversions!

I do have a question...the clicks/impression never line up between Mobidea, Voluum or Propeller Ads. Why is that? Is that command?
One main factor between that stats that don't line up between the three platforms is the time zone.
I would suggest checking tracker's stats of your campaign based on PropellerAds time zone - just change your Voluum's account time zone.
If you're direct linking and you want to check clicks/visits on your Mobidea account just do the same on your tracker as well.

When comparing stats on your campaign, you may notice some differences that are known as click loss. Sometimes not all impressions get served successfully, so in case the difference from Propeller - Voluum is huge, just make sure you have everything correctly setup.


01-19-2018 08:23 PM #3 noobie2018 (Member)

What is meant we ppl say try different angles? or be aggressive as aloud?


01-22-2018 12:25 AM #4 vortex (Senior Moderator)

Quote Originally Posted by noobie2018 View Post
What is meant we ppl say try different angles? or be aggressive as aloud?
This post explains what angles are:

https://stmforum.com/forum/showthrea...campaign-angle

We have an entire forum section dedicated to angles:

https://stmforum.com/forum/forumdisp...can-post-here)

"Aggressive" usually means misleading or borderline misleading advertising text. So stuff like saying "your device has been infected with 27 viruses - data loss imminent unless you download and install this app in the next 59 seconds" to sell an antivirus app, or saying "you have won this sweepstakes prize because you're the 10000th lucky visitor to our website - please enter your information so we can send you your prize!" to get visitors to convert on a sweepstakes offer.

I'm not going to discuss the ethics/morality of aggressive tactics - you'll need to decide that for yourself. What I will do however, is point out the practical aspect, i.e. potential repercussions of using such tactics. Mainly there are 2:

1)The offer may not accept aggressive promotion. Some affiliates would still do it anyways - and some would use cloaking to minimize the chances of getting caught by the aff network / advertiser.

Some aff networks / AMs would turn a blind eye to affiliates that run aggressive against the wishes of the advertiser, as long as lead quality is good enough to please the advertiser and they keep paying up. But if the affiliates is caught by the advertiser and they refuse to pay the aff network for the leads, then the aff network has the right not to pay the affiliate. (Even if an AM has given consent to the affiliate to run aggressive against the advertiser's wishes, if the affiliate gets caught and the advertiser doesn't pay, the AM/network would sometimes go back on their word and refuse to pay the affiliate. I've heard too many such stories from affiliates and even AMs (believe it or not).

And then there are offers where the advertiser explicitly allows aggressive promotion. Those would be safer if you're wanting to run aggressively. Some offer descriptions will say that aggressive promotion is NOT allowed, but if you ask your AM they may tell you otherwise. So if you're wanting to know which offers allow aggressive promotion, it would be best to ask your AM for a list of such offers.

2)The traffic network may not allow aggressive advertising. Every traffic network has their own TOS. In addition, every campaign reviewer has their own interpretation of what is or is not allowed. So the most effective way to find out what is or is not allowed is to submit campaigns with landers of various degrees of aggressiveness, and see what gets approved. Finding out what is borderline allowed will likely give you an advantage - but please heed the warnings in the next paragraphs.

However, note that if you get too many campaigns rejected, the traffic network may ban your account. Keep track of which landers were rejected and make sure not to resubmit them. Also, watch that you don't keep violating the same "rule" or reason for rejection. For example, if you got a campaign rejected due to the use of trademarked logos, because you had the Apple logo on the lander, don't keep trying other logos (Google, mobile carrier logos etc.), or you'd be risking an account ban.

DISCLAIMER: When you use aggressive/misleading advertising tactics, you may be opening yourself up to nonpayment or account bans (for either/both your aff network account and/or traffic network account) or worse (e.g. legal action from the advertiser or other parties). I'm not saying not to do it, because running aggressive can get you better conversion rate. Just be aware of the risks before you make that decision.

Hope that explains it!




Amy


01-22-2018 02:47 PM #5 noobie2018 (Member)

Thanks again Vortex, this really helped me understand what ppl mean now. Thanks for the links, they are definitely great reads.


01-22-2018 04:04 PM #6 noobie2018 (Member)
update

So I decided to take the weekend off from AM. I have read so much info,that I cannot seem to stay focus on one thing at a time. But now I got my head back straight ready to hit it hard again this week. Last time I posted I started 3 more campaigns and got some conversions but stills seems like it is not enough to really go forward with those campaigns. So today I plan on running atleast 5 new campaigns staying in the tier2/3 geos. My question is what kind of conversion rate are we looking for to digging deeper into the campaign? Mine are getting around 2 or 3 conversion for 3k+ clicks/impressions. Again these are single and double click opt in offers.


01-22-2018 06:03 PM #7 vortex (Senior Moderator)

Quote Originally Posted by noobie2018 View Post
So I decided to take the weekend off from AM. I have read so much info,that I cannot seem to stay focus on one thing at a time. But now I got my head back straight ready to hit it hard again this week. Last time I posted I started 3 more campaigns and got some conversions but stills seems like it is not enough to really go forward with those campaigns. So today I plan on running atleast 5 new campaigns staying in the tier2/3 geos. My question is what kind of conversion rate are we looking for to digging deeper into the campaign? Mine are getting around 2 or 3 conversion for 3k+ clicks/impressions. Again these are single and double click opt in offers.
Basically the campaign should be doing at LEAST -50% ROI before any major optimization (e.g. cutting placements etc.)

Because these are direct-linked campaigns, there's not as much room for optimization as when you're using landers. So if the campaign isn't performing stellar from the beginning, just test another offer - there are a million and a half of those out there. There's no need to spend a lot of money testing each offer.



Amy


01-22-2018 06:55 PM #8 noobie2018 (Member)

Every DL camp I am testing is set at $10. I feel that I am burning money on worthless campaigns if I let it use the full $10. When would you stop the camp if payout is <$1.50? is seeing 3k clicks with 1-5 conversions to soon to stop? I understand this is a generic question.


01-22-2018 08:15 PM #9 noobie2018 (Member)

Today I have been testing 6 offers. they are all <$1.05 payout and tier 2/3 geo's. I have gotten 7 conversion today, by far the most for one day for me to date. Unfortunately it took a total of 21k clicks/impressions/visit or whatever else you call them. So it looks like back to the drawing board and Ill fire some more campaigns tonight. Got to keep moving forward and I might also start looking into landers.


01-22-2018 09:08 PM #10 vortex (Senior Moderator)

Quote Originally Posted by noobie2018 View Post
Every DL camp I am testing is set at $10. I feel that I am burning money on worthless campaigns if I let it use the full $10. When would you stop the camp if payout is <$1.50? is seeing 3k clicks with 1-5 conversions to soon to stop? I understand this is a generic question.
You can stop the campaign earlier than $10 if you like.

You can follow the process flow, by using the spreadsheet calculator to see whether the camp still has a chance of doing -50% ROI, and if so, keep running, and see if you could cut placements to green.

Or, you could spend less money on testing each offer - for example ditch an offer if it doesn't convert after 5x payout, or doesn't do at least -50% ROI after a spend of 10x payout. Another example: Ditch an offer if it doesn't convert after 3x payout, or doesn't do at least -50% ROI after a spend of 5x payout. It's really up to you. The more you spend on an offer, the more you can be certain whether it's a good or dud offer, but the more money you will waste on dud offers. The less you spend on an offer, the more offers you can test on the same budget, but chances are higher that you'll miss out on some good offers.

I can't tell you what the sweet spot is, but I CAN tell you that spending a little bit on testing each offer, and then testing a ton of offers, finding gems that convert very well from the start and scaling those hard and fast, would be the way to go.

Or, you could just jump directly into testing landers. The latter part of the tutorial covers how to do that:

https://stmforum.com/forum/showthrea...ntro-and-Index

However, know that testing landers will require an even larger budget. I'm afraid that either way, you'll need to burn through money to learn the trade. With more experience, you'll learn to be more efficient when testing. That, plus the ability to scale profitable camps hard and fast, are the keys to succeeding with pop traffic.



Amy


Home > > Newbie Follow-Alongs