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Do they have bots to install the apps to generate a conversion now? (3)

01-18-2018 11:52 PM #1 duiyao (Member)
Do they have bots to install the apps to generate a conversion now?

Today, one of my campaigns look like this

This looks very crazy, the only explanation is bots, but do bots that can install apps exist? Or at least do they exist in this main pop traffic source?

01-19-2018 09:12 AM #2 platinum (Veteran Member)

When it comes to bots, nowadays we can find quite a lot of varieties when it comes to capabilities - some are able to install apps, some are able to fill forms in lead-gen offers, etc.
If you have any doubts about the quality of the publishers, I believe it is best to first check with your AM if the quality is good or not.

As far as I know, Zeropark is checking their publishers quality on a regular basics, which is noticeable that from time to time you can see banned targets on your campaign stats.

Check out this AWE2017 speech about Pop traffic where Mateusz Drela (Managing Director of ZeroPark) is part of the panel as well.

On minute 23:35 you can find the discussion about bot traffic and what is happening from a traffic source perspective.

01-19-2018 12:23 PM #3 matuloo (Legendary Moderator)

Some BOTs are very advanced these days and can do basically anything, as platinum already mentioned.

You can check one more thing in Voluum, many BOTs generate multiple clicks/actions from the same IP, try to look at an IP report ... are all/multiple of those conversions coming from the same IP?

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