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Critical question about ecommerce (10)

01-18-2018 03:05 PM #1 dollar (Senior Member)
Critical question about ecommerce

Most people in ecommerce are buying Facebook traffic, send them to Shopify, drop shipping from AliExpress.
The problem is Amazon. Almost all products you can find on AliExpress are listed on amazon, with a lower price and faster shipping. So the problem is: why people buy from you? Pay a higher price and wait 2 weeks?
I know people are buying the same thing from my Shopify store. But I don’t know why. This makes me very uncomfortable.

What you guys think?

01-18-2018 03:36 PM #2 cbrughmans (Member)

Its all about the marketing. The way you present it to the user and the way you convince him or her to buy.

Aliexpress - OK product, shitty text, shitty pics, shitty presentation/marketing, lots of spelling mistakes, looks cheap
A succesful Shopify site - OK product, nice text, nice pics, nice presentation/marketing, nice grammar, product looks nice/expensive

01-18-2018 03:42 PM #3 dollar (Senior Member)

Quote Originally Posted by cbrughmans View Post
Its all about the marketing. The way you present it to the user and the way you convince him or her to buy.

Aliexpress - OK product, shitty text, shitty pics, shitty presentation/marketing, lots of spelling mistakes, looks cheap
A succesful Shopify site - OK product, nice text, nice pics, nice presentation/marketing, nice grammar, product looks nice/expensive
AliExpress is not a problem. As you said they have shitty text/pics/presentation.
The problem is Amazon. They have ok product, nice text/pics/presentation.

01-18-2018 03:47 PM #4 cbrughmans (Member)

Same thing. Your copy needs to be better, your pics sharper, your video ad cooler, your site more slick.

Its really ALL about the marketing.

About the shipping times. I would suggest to dropship only in the test phase. Once you have a winner, Build your own stock and get rid of those long shipping times and the associated user complaints, returns, refunds, etc.

01-18-2018 08:19 PM #5 matuloo (Legendary Moderator)

Christoph is right from the most part, and there is also more to it.

Marketing is a huge part of the formula ... target the right person at the right time and he will buy from you, because he is in the right state of mind.

AND

- not everyone knows amazon exists
- not everyone knows about drop shipping, they think your products are unique
- there is a ton of internet noobs, they don't know how to search the net and find alternatives ...

Plus the older generation (not all of them), they know nothing about how the biz could possibly work, no idea about sourcing products from a different country and selling via multiple platforms. The whole amazon or dropshipping concept is magic to them .. I could go on and on. There is also the less gifted ones ... sorry ... but that the way it is.

We, marketers, sometimes make the mistake of thinking that the general public thinks the way we do and know the stuff we know ... it's not the case

01-18-2018 10:40 PM #6 dollar (Senior Member)

Quote Originally Posted by cbrughmans View Post
Same thing. Your copy needs to be better, your pics sharper, your video ad cooler, your site more slick.

Its really ALL about the marketing.

About the shipping times. I would suggest to dropship only in the test phase. Once you have a winner, Build your own stock and get rid of those long shipping times and the associated user complaints, returns, refunds, etc.
Do you know any solution for storing/shipping from the US? I'm not living there.

01-23-2018 08:36 AM #7 evy123 (AMC Alumnus)

Quote Originally Posted by dollar View Post
Do you know any solution for storing/shipping from the US? I'm not living there.
You can check out various fulfillment centers across the country. You can also check out Amazon's FBA.

Proper research work due for this move...

01-24-2018 09:20 AM #8 caurmen (Administrator)

I'd recommend solving one problem at a time. Test and find a product that works when you'd drop-shipping it - then you can find a fulfillment center in the US if needed.

01-24-2018 11:07 AM #9 digitalraves (Member)

Statistically, most people do not buy directly from Amazon, people prefer to buy more from locals.
Users patronize your Shopify store basically because you put things right... which is an added advantage. Work on faster delivery time and become more professional with your Ads.

01-24-2018 07:55 PM #10 chipisti (Member)

I have been saying this for a while. The current Facebook/Shopify/Alibaba trend depends heavily upon the average consumer not being aware of Alibaba/AliExpress. The issue is that the Chinese have been proliferating directly in the Western marketplace through sites like Wish and Geek but also through Amazon. You can see this same trend continue from eBay which was overrun in a similar manner. The difference being Amazon is a lot more popular and mainstream so the exposure to these Alibaba/AliExpress-tier products is going to be a lot higher, in my opinion. The average person will slowly become desensitized to the formula and products.

In all honesty, I don't know how I feel about it. Just look at TV infomercials. They are essentially an extension of internet marketing and the formula really isn't any different. They have been around forever and it doesn't look like they are going anywhere.

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