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(9) Questions Every Affiliate Would Ask - MGID (1)

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Hey everyone,

hope you are having a nice and productive start of year .

This interview is part of a set of interviews we at TheOptimizer.io are having with important representatives of Native Sources asking questions that every every affiliate would before starting with a new traffic source.

Optimization, bidding strategies, scaling campaigns, verticals and geos that works best, etc. I Hope you'll find it useful and instructive.

The full interview can be found on our blog (blog.theoptimizer.io).



Michael Korsunsky
Chief Marketing Officer North America, MGID


Q1. What makes Mgid different from other native sources? How easy is it to get started and why chose you?


MGID has a well-established international presence. In 2017, the platform reaches more than a billion unique visitors every single month in the European region (31.2%), Asia Pacific (27.2%), LATAM (19.7%), North America (15,8%), and Middle East (6.2%).

About 70% of its traffic is smartphone-generated which makes the platform a great choice for mobile advertising.

The system works on CPC pricing model (you are charged only if users click on your ads).

What separates us from other native ad networks is our customer focused approach. We provide each client, who chooses full-support service, with an account manager who can help with all aspects of campaign management. Any client can work hand-in-hand with our in-house creative team that deals with all ads free of charge giving our clients more time to focus on other important activities.

Also, we allow A / B testing of creatives and preldenders. We are well aware of the needs of performance marketers because we made the best in the market tracking options that include a symlink integration that allows you to set up tracking in 1 click with tracking systems such as "Kochava, Cake, Voluum, Hasoffers, Adsbridge etc.”

We have the most flexible system on the market that allows you to get more for less money. We can change the price not only for individual teasers (in most of competitors’ systems the price changes only for a campaign) but also for different regions and for each individual AD, also you can change the price at publishers IDs level and our completely new feature - you can change it by publishers sub-ids. Of course, bids could be adjusted manually at anytime.

It’s also very easy to get started.

All you need is sign up on MGID.com (you can do it here https://dashboard.mgid.com/user/sign...72040c478c1818)

To create a campaign on MGID, you need to go to the Advertiser section of your account and click the Add Campaign button. It’s the only green button you’ll see.



Q2. How is your traffic % distributed between affiliates, arbitragers, brands, other?

Major portion of the demand comes from performance marketers, followed closely by content arbitrage. Branded content is well represented as well, and utilizes both static and video formats.



Q3. What have been the top 5 geos and what verticals (products) have dominated then on the last 3 months?


Currently, the best-performing verticals are healthcare, bizopp, dating, gambling, desktop gaming, etc. The strongest GEO's are United States, United Kingdom, Viet Nam, India, Indonesia, Mexico, Italy

If we talk about specific GEO and best match verticals for them, here is a short list for each:

1. US - Investments and bitcoin trading, Consumer products, Health&Beauty, Dating
2. Thailand - Weight loss, Binary, ED
3. Germany - Online games, Gambling
4. Italy - Dating
5. Romania - Weight loss, Health&Beauty offers.
6. Indonesia - Forex, Anti-age creams
7. Viet Nam - Weight loss, Money making, ED
8. India - Hair loss, Casino, Moneymaking.

Q4. Many affiliates have difficulties understand how long to let a campaign run. So they often finish by giving up too early or let it run too long in the hope it will eventually get better. Can you give us some advice on this? When would you call a test completed (min days running, spending, number of teasers tested, etc)?

Usually, for test campaign we recommend 14 days with 10-15 ads for starters. This period lets us gather required data to properly optimize client’s campaigns. The budget itself highly depends on the number of GEOs and offers the client starts with. Though, $1,500-$2,000 is typically enough to test.



Q5. You have a different bidding structure compared to other sources. Your final bid is a combination of Teaser CPC + Widget Coefficient. What is the best way to play with this 2 variables and is there a bidding strategy you can recommend?

The prices depend on the GEO’s and devices you are targeting. In order for you to acquire high quality inventory you should be highly competitive on the market. There is no sense in starting a campaign with small bids since you will end up buying only remnant traffic, and not allow yourself a chance to truly test quality placements. Setting optimal bids (or even a bit higher) at the beginning will allow you to get good volumes of traffic right away. Thus you will gain high CTR’s and you’ll be able to slightly decrease the bids/set coefficients on the go based on the overall performance of specific placements. It's the most efficient way to squeeze the most from the sources your ROI's sky rocket from and paying an optimal price to have a fair profitability on lower performing once. Selective bidding is super flexible tool which in good hands will help maximize ROI's from every cent invested.



Q6. Cloning an existing campaign vs adding new teasers? Which is the right way to go?

We strive to be the most flexible network on the market and give our clients a lot of solutions that allow to experiment and find the best conversion rates and volumes. Copying active creatives within the same GEO and categories doesn’t help the performance marketers to earn more.

It must be remembered that the audience majority are real people with real-life problems. They are eager to solve problems and want to pay money for this. The one who finds how "trigger" the audience using new approaches always wins. By copying someone else you will never achieve the same results.

MGID continuously works on implementing new solutions to simplify the moderation process for advertisers. We have currently launched an automated image De-duplication. This system limits impressions of identical teasers. So we give the opportunity to do A / B testing, but always encourage our customers to create new approaches.

Additionally, we are working on solution that allows our customers to check teaser’s potential CTR at the time of adding a creative.



Q7. We all have heard that Native systems are based on learning algorithms which after a testing period decide which ads to show and which not. Can you give us some more insights how Mgid’s learning system works and what is the best way to create “algorithm friendly” content?

Each network trys to keep algorithms in hat. It helps to generate the largest profits for publishers, provide the most relevant recommendations for the audience, and guarantees the highest level of conversions / results for their advertisers.
Mgid is no exception. We, as an industry pioneer, are probably the long-term innovating algorithms company.

We consider thousands of parameters to predict the relevance of the recommendation which helps us provide maximum CTR and performance results.
From a technical point of view, this is a complex algorithm, but you need to understand that the thumbnail is exactly what attracts people’s attention, whereas the headline is what stimulates to click.

To maximize the success of your teasers, we recommend you follow our guidelines.
We have detailed guidelines for all ad categories (PG/R/NC17/ NSFW). Your account manager can also help you with recommendations for specific categories.

Here are a few tips to get started with.

• Use correctly translated language
• Make compelling creatives
• Don’t cloak. We have the property internal solution that saves the original pages during moderation and alerts us if any changes have been made after moderation. So do not cloak, it's better to let the team know what you want and we'll let you use it in the A / B / C test. We allow up to 10 landing pages in rotation for 1 teaser, but all of them must be approved by our creative team.

Also, you can look at the most successful teasers on Adplexity or other intelligence tools for ideas.



Q8. I know this question was not on the list , but can you give us a rough idea about your biggest spenders?

Our biggest spenders are product owners and Media Agencies. But obviously we have rock-star affiliates as our top clients as well. These people generate thousands of leads and sales with us for a variety of offers.



Q9. 2018 has just started and we know that the first 3 months of the year are always the most productive for affiliates (CPCs go down a lot and also less competition from brands). What do you think will be the trends for the new year?


Algorithms are still not able to replace people but can really help us.

Solutions like TheOptimizer help thousands of performance marketers maximize their profits and optimize the spend of their budgets.

The machine learning becomes more effective in helping to earn more with less effort.

It’s very important to remember that you just need to use all your tools. There is not only a blacklisting and blocking of campaigns tools for optimization. In MGID there is also available to use selective bidding, per-sub-id blocking, flex bidding and other tools. If you do not use them and just block the placements - you will lose.

The more active publishers you have - the better CTR in MGID System and the more successful the WGW you can pay. Do not block a lot of publishers. Try to use selective bidding and periodically check your blacklists,cause we and our publishers are working on the placements improving their performance.

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