(1) Year Of Native Stats [Top Ads 2017, Top Networks 2017, List of Top Referrers ] (7)
(1) Year Of Native Stats [Top Ads 2017, Top Networks 2017, List of Top Referrers ]
Hey guys,
hope you had a nice holiday 
.
I believe I'm not the only one to think that 2017 was an important year for Native advertising in general.
It was the year during which Native Ads went viral and everyone tried to jump on the running train and a seat.
So I wanted to get a general overview and try to understand what happened during the past year:
Which affiliate networks dominated the scene? [Top affiliate networks list included]
Which ads were the most successful? [Top 50 ads with statistics included]
Which traffic sources and sites (publishers/referrers) generated most of Native traffic? [Top referrers list per each traffic source included]
So I looked at the stats from 2 platforms (which have become the main source from where affiliates get their insights) Adplexity and Similar Web, and tried put together some detailed and “human readable” reports, which are available to download for everyone.
Hope you will find this useful .
ADPLEXITY
This platform has now become the standard of the industry for those who want to stay informed about what their competitors are running.
But we often get too involved on everyday stats and lose the big picture.
So here is what Adplexity says about the year we just left behind:
* Top Geos, Top Networks, Top Verticals, Top Traffic Sources
| Top Geos | Top Verticals | Top Affiliate Networks | Top Traffic Sources |
|---|---|---|---|
| 1.United States | 1.Weight Loss/Diet | 1.VikingClicks (6593 ads) | 1.Mgid (27248 ads) |
| 2.Canada (6282 ads) | 2.Binary/Finance/Make Money | 2.AdCombo (5013 ads) | 2.RevContent (25983 ads) |
| 3.United Kingdom (6228 ads) | 3.Male Enhancement | 3.Oasis (4493 ads) | 3.Outbrain (7262 ads) |
| 4.Australia (4355 ads) | 4.Skin Care | 4.ClickSure (4250 ads) | 4.Content.ad (4730 ads) |
| 5.South Africa (3451 ads) | 5.Casino/Gambling | 5.ClickBank (3087 ads) | 5.Taboola (3887 ads) |
| 6.India (3443 ads) | 6.Diabetes | 6.RewardsAffiliates (1855 ads) | 6.AdNow (1502 ads) |
| 7.Germany (2837 ads) | 7.Software | 7.BOAElite (1077 ads) | 7.Yahoo Gemini (570 ads) |
| 8.France (2625 ads) | 8.Brain Enhancement | 8.Mobusi (1010 ads) | 8.AdBlade (145 ads) |
| 9.Indonesia (2614 ads) | 9.Games | 9.Mundo Media (917 ads) | |
| 10.Netherlands (2604 ads) | 10.Vision Control | 10.GiddyUp (767 ads) |
* Top 50 Ads of 2017 [And Still Running]
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[Download Full Adplexity Report Here >>]
SIMILAR WEB
Similar Web is another service that offers more “Google Analytics Style” insights: amount of traffic, list of referrers ( where the traffic is coming from), user behavior (time on site, pages viewed per session, bounce rate), etc.
We used Similar Web and tried to put side-by-side some of the most important Native Sources (Revcontent, Mgid, Outbrain, Taboola, Content.Ad), comparing traffic by device, time on site, bounce rate, etc.
And last but not least, we assembled some ready-to-download lists of top referrers for each traffic source, divided by Desktop or Mobile traffic [Downloadable From The Original Post].
* Native Traffic Sources 2017
| Tot. Visits | Desktop | Mobile | Avg. Time on Site | Pages/Visit | Bounce Rate | |
|---|---|---|---|---|---|---|
| Outbrain | 4.37 B | 36.29% | 63.71% | 00:01:56 | 1.53 | 73.02% |
| Taboola | 4.16 B | 17.47% | 82.53% | 00:01:32 | 1.44 | 78.82% |
| Mgid | 657.5 M | 21.14% | 78.86% | 00:01:05 | 1.42 | 78.99% |
| Revcontent | 524.4 M | 5.15% | 94.85% | 00:01:06 | 1.45 | 74.39% |
| Content.Ad | 37.36 M | 14.89% | 85.11% | 00:01:11 | 1.5 | 78.06% |
Next thing I did was going more into details for each traffic source separately, paying attention to where is their traffic coming from [Top referrers list for Desktop and Mobile].
I think it is important to have a deep knowledge of the kind of audience you are paying for on a traffic source, and this is only possible if you take some time to explore their top publishers, and, based on the content of their sites, create an idea of the audience you are targeting.
Having a list of top referrers for each traffic source can also be useful if you want to do your own manual “spying”.
* Traffic Overview
* Top Referrers Desktop
* Top Referrers Mobile
* Traffic Overview 2017
* Top Referrers Desktop
* Top Referrers Mobile
* Traffic Overview 2017
]* Top Referrers Desktop
* Top Referrers Mobile
* Traffic Overview 2017
* Top Referrers Desktop
* Top Referrers Mobile
* Traffic Overview 2017
* Top Referrers Desktop
* Top Referrers Mobile
First thanks for this solid data
i'm running POPs for 2 years
and NOW i'm focusing to switch to NATIVE ads
what verticals u should start NOW ? i need the easiest vertical to just get my first conversion ? I just want to prove the native concept in my brain
I Would start with MGID because can fund with $100 as a start
If need your advices to start
@phpman
If you're going to start with Mgid I would suggest low payout CPL offers:
- Dating CPL (anastasia date, russian brides, etc); ClickBooth is a network where you can find these.
- Casino CPL; You can find these from ClickSure, ClickBooth or ClickDealer
- Games; Gamesvid or PWN Games
- COD offers; AdsCombo is a good place to look for
- Binary/Make money from home stuff, always CPL
Any way you need to be prepared that the quality will not be great for these offers, and probably you will here from your AM or advertiser after a week or so.
Also I'd recommend as much info as you can to the offer network, like widget id, campaign id, teaser id, etc.
The more info you pass to the network more chances you will have to be able to optimize the campaigns by removing the low quality placements, and keep your camps running for a longer time.
Also one important think on Mgid is to play with the widget coefficients.
So keep a low CPC on teasers and adjust the widgets coefficients based on their performance.
First thanks for your notes
and i believe the quality is pretty good as much as in POPs and FB
I'm thinking to start with binary offers like cypro offers
my goal is see conversion as fast as i can !! as i told you just to prove the concept to me
regardless the ROI and anything else waiting your advices !!
Great post. Thanks so much for sharing!
Amazing. Thanks for sharing!
Another top-notch report! A big thanks to you ervin and platinum for the valuable contributions!
Amy
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