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Need Feedback For a Lander I Create For a Mobile Gaming Offer (9)

01-03-2018 05:47 AM #1 duiyao (Member)
Need Feedback For a Lander I Create For a Mobile Gaming Offer

Hey guys,

I created the lander to A/B test against direct linking, let me know what you think.



Thanks!

01-03-2018 06:39 AM #2 zeno (Administrator)

I think the button should contrast from the background better -- e.g. use an orange/yellow colour.

Otherwise, I think you can find much more exciting/compelling backgrounds to use. Especially if you get a PNG of the logo and put that on top of other images you find. There will be 1000's of images for Fate/Grand Order that you can pick from... the challenge will be getting images that look great in a portrait situation.

For this kind of thing, if you want to test basic image landers, I'd suggest split-testing a lot of images first and quickly honing in on the higher CTR image types, then branching out into landers with some text on them, background video, etc.

Good luck!

01-03-2018 07:17 AM #3 stickupkid (Senior Moderator)

- add some in-game screens which present total chaos or something else appealing
- add some bulletpoints or such with USP's or other interesting stuff like "over 5 million players", "number 1 fantasy game in Korea", "play now and get 20 credits for free" etc etc
- test different button colors/shapes/animations (thanks zeno)
- test different images (thanks zeno)

01-03-2018 04:08 PM #4 duiyao (Member)

Quote Originally Posted by zeno View Post
I think the button should contrast from the background better -- e.g. use an orange/yellow colour.

Otherwise, I think you can find much more exciting/compelling backgrounds to use. Especially if you get a PNG of the logo and put that on top of other images you find. There will be 1000's of images for Fate/Grand Order that you can pick from... the challenge will be getting images that look great in a portrait situation.

For this kind of thing, if you want to test basic image landers, I'd suggest split-testing a lot of images first and quickly honing in on the higher CTR image types, then branching out into landers with some text on them, background video, etc.

Good luck!
Didn't expect a feedback from Zeno himself

One more question (to exploit the opportunity fully):

I recently run into KPI issues (0% RR) and lost some commission by running Popunder traffic directly to the offer, do you think adding a lander would increase the KPI? If so, to what extent? (Sorry that appears to be two questions)

Thanks again!

01-04-2018 07:42 AM #5 stickupkid (Senior Moderator)

Quote Originally Posted by duiyao View Post
Didn't expect a feedback from Zeno himself

One more question (to exploit the opportunity fully):

I recently run into KPI issues (0% RR) and lost some commission by running Popunder traffic directly to the offer, do you think adding a lander would increase the KPI? If so, to what extent? (Sorry that appears to be two questions)

Thanks again!
Depends on the angle of the prelander? If you have an angle making them excited to buy credits for the game yes it will help increase the RR. In general I think for pops it's not usual to add a prelander for gaming offers.

01-04-2018 11:20 PM #6 duiyao (Member)

Spent the last couple hours trying my best to incorporate Zeno's feedback into the play, here is the result



To be honest with you, as a gamer of 20+ years, I had a lot of fun working on this lander.

Any feedback welcome!

01-05-2018 05:30 AM #7 momopotato (Member)

Your lander already looks better than the first.

To improve it further,
1) Make your background image POP to engage the eyeball more by playing with higher contrast and brightness.
2) Your button is still trying to blend into the background. Make the button color CONTRAST against the background. It might be uglier but ugly sometimes work better.

good luck!

01-05-2018 06:09 AM #8 duiyao (Member)

Contrast is the key word here! Got it!

02-22-2018 12:01 PM #9 hezzi_ezmob (Member)

Honestly the text is a bit hard to read, not sure what you're targeting but you should make it easier to read the message,

also button text says PLAY which is good, but PLAY NOW might be better

I would some attractive text noting why this game is so good, what you've got now is an image and a button, perhaps a bit more info will go a long way

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