If You Fail To Plan You Plan To Fail. What Is Your Ultimate Goal/Vision for 2018? (10)
If You Fail To Plan You Plan To Fail. What Is Your Ultimate Goal/Vision for 2018?
Guys,
Lets face it.
Setting a new years resolution has become somewhat of a tradition. Many people have this tendency to set a resolution, not because they really want it, but because of "Keeping up with the Joneses" attitude. They feel pressured to make resolution cause their family, friends, co-workers are making them and if they do not do it then they feel left out.
What is a resolution?
At bare minimum, a resolution is nothing but a solution to an existing problem that is acknowledged and paving a clear cut way to put certain milestones in place in resolving the bigger problem.
How do you do that?
The reason many tend to give up on their resolutions is cause they see the bigger problem as a whole and get scared in tackling the monstrosity of the problem. Many tend to blow up the problem out of proportion that it truly is.
One way to eliminate this fear is to acknowledge the problem as a whole and then break it down into chunk size pieces. Take one piece at a time. Visualize the end goal map a way from B to A and not from A to B.
Work out a plan each day to accomplish one or two important task that will get you closer to your goal.
At the end of each day, ask yourself, what have I done today that have taken me one step closer to my mini goal? If the answer puts a smile on your face .. kudos, repeat it the next day, the day after and the day after until you have achieved it.
Why do you think a horse has blinkers?
It's cause you want the horse to keep its eyes forward all the time on its final destination. Without the blinkers the horse is gonna ride you all over the place no matter how strong the reigns are in your hands.
Be like the horse with blinkers. Have a laser targeted goal. Go at it like you've never before. You'll be surprised at what you can accomplish.
So my question to you today is. The new year is finally upon us.
What are your goals for this year and how bad do you want it? How much are you willing to stake on it? And what resolve have you put in place to achieve your goals? How serious are you? If you are in this game just to wink it, get out now... disappointing it shall be.
if you see it in your mind and constantly visualize it you will achieve it. There is no other way - it's the law.
So what's your take...
You're 100% correct here.
Aside from being a digital marketing aficionado, I've got a Master's in Performance Psychology. One of the biggest keys to goal achievement is getting your mind right.
Thinking alone doesn't achieve goals, but knowing where you want to go is VITAL.
You said several things I like a lot: "if you see it in your mind and constantly visualize it you will achieve it." This is huge, because if you can't see yourself accomplishing a goal, you're gonna have a hell of a time trying to accomplish it (especially when times get tough - and they will).
Another thing I liked was when you asked: "How serious are you?" So many people make these grandiose statements about goals they want to achieve, and do them in a public setting. Research has shown this is counteractive. Instead, tell a small handful of people (especially if they can keep you accountable).
If you're serious - you MUST put your goals into a written format. Don't keep them in your head.
Thanks for this post! A lot of times we try to overcomplicate things, and your post is a good reminder of how simple the process should be.
-Galel
Bingo! On point..
A big thank you, Galel, for pointing the added perception.
This is from own personal experience. For years I took resolution for the sake of it and I always blamed external factors never once stopping to analyze where exactly the problem is. Bill Gates so aptly once quoted, "It is not your fault that you are born poor BUT it is totally your fault if you die poor" and so did Aristotle, I think who said, "A main is what he repeatedly does, so excellence is ought to be a habit and not an act" - if you really stop and think about those words its quiet powerful.
As we all know the one thing in life that we can never get back is time. And no one, no science, no matter how advanced we get can say for certain till how long we live and no tech can give us the accurate prediction when we die.
So it boggles me to see how many people just piss their valuable time away only to complain at the end of the day or journey and say I've no time.
It all begins and ends with you.
Remember: We humans are nothing but energy. The signals that does the information processing within our minds at the speed of billions per second is nothing but electrical signals triggered by sensory waves through means of various intermediary chemical signals.
If just one of the signals stop working or fires a wrong signal, boy.. are we in for a ride.
So my point is time is the most precious commodity in this world, I would say even more precious than money. So use it wisely.
Now granted, myself included, it's not always possible to do so. But I believe with practice we can get a hold of our ultimate destiny and our ultimate success.
Most people look at these successful people and just envy at their success but rare are the ones who stop and admire the hard work they have put in to reach where they are at. So if you follow that path of success there is no way in hell that you can fail. All those who are successful followed a system, find that system, copy it, apply it - and you are bound to succeed.
To be honest I prefer to be the horse without blinkers and do what I like and follow the road which attracts me the most at that time. I hear you think, so you don't build anything sustainable out of goals or certain directions?
I do, but I follow the roads I like most, according to a certain passion, interest, curiousity or simply because I already see the pot of gold, I just need to figure out how to reach it.
So I never set goals or have any targets. Finding the roads which attract me the most brought me to places I would have never seen with the blinkers on, which gave me lots of new insights but mostly it opened up LOTS of opportunities to accelerate in life (not only business wise).
I am never tired, I am never stressed because walking the roads don't feel like work or a big effort. I don't do sports, I don't eat healthy (nor unhealthy), but innerpeace is the ultimate feeling of rest and fulfillment
The post is super motivating, and yes, for some people it's better to work like horses with blinkers, as it gives a certain level of self organization and discipline. Especially at the beginning of your way it's important to generate that habit of doing every day just a bit more to get closer to your goal. Good to be consistent and stubborn.
But personally I don't really do that too, as Stickupkid said. It probably depends on a person, and the stage of your development. Sometimes it's good to stop and look around with eyes open. Maybe you are trying to "smash that door" with your forehead, while the other door (opportunity) is open right next to you, and you deny to give it a chance 
Man I love your perspective. It's quiet interesting and exciting to learn the perception from another angle.
Originally Posted by call_me_x
I know my way could look a bit uhm, vague/nonchalant and lacking of passion. In some way that's right, I must say a bunch of luck (which you trigger yourself eventually I strongly believe) is needed too. If you can keep your calm and be patient things will fall into pieces I think.
Awesome point right there! Amen to that brother.
There were days, most recently, where I literally I had to rip my shirt out and almost felt like giving up - cause all the promotions I launched failed one after the other. It was so frustrating and unbelievably painful.
But then again, I had to shake myself to come to my senses and remind me in the first place why I started out.
You know the story of the Spanish conquistador - who burned the ships so there was no other way to WIN or fucking DIE? Yea, that was what kept me going and still keeps me going.
its always keep on moving forward. But one thing I learned though is, failing, (a tough pill to swallow) - is actually a good thing. Cause it gives you a different perspective of why something did not work. Of course! not every one has the guts to swallow that pill and keep moving forward. 
It's best to keep calm and thoroughly check WHY your promotions fail for sure;
- traffic source doesn't fit the vertical? find another traffic source, or if you master the source, find another vertical
- you don't master the traffic source? if so, try a more "simple" one
- your funnel of the campaign is bad? try to see if it's the ad (high cost?) the prelander? (low ctr) or just bad conversion rates (find other similar offers)
and so on and so on.... good luck and keep ya head up!
Thank you...
I believe it was #1 and #3. I knew I had to put out more creative but got lazy and just did 5 on one campaign, one adset, and 5 ads within that one adset (but a targeted audience). I should've created multiple and do a split of demographics.
Also:
1. I got super stoked on a specific offer that I was sure to do well.
2. I was hasty to get the promotion started and so did (direct linking) to a digital offer with only one GEO (I think this was the biggest mistake)
3. I just assumed that the offer would just convert
Learned my lesson. (Got my a** handed out on a silver platter) ...
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