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Using different pixels for different verticals? (8)

12-29-2017 06:18 PM #1 pavel_apostolov87 (Member)
Using different pixels for different verticals?

Should you use a separate pixel for different verticals? What difference does it make?
I heard somewhere on FBML that it makes training your pixel more focused and more organized?

12-29-2017 06:59 PM #2 matuloo (Legendary Moderator)

Using the pixel is all about creating custom audiences and to be able to retarget them or create lookalikes. If you mix various verticals together, then where is the targeting?

12-29-2017 09:16 PM #3 platinum (Veteran Member)

If you’re running adwords campaigns along with facebook ones separating pixels based on the vertical should give you a much better targeted audience.

12-30-2017 06:18 AM #4 pavel_apostolov87 (Member)

Originally Posted by matuloo

Using the pixel is all about creating custom audiences and to be able to retarget them or create lookalikes. If you mix various verticals together, then where is the targeting?

Sry I read that a few times but still don't understand fully
So do you mean that I should be using different pixels for different verticals?

If you’re running adwords campaigns along with facebook ones separating pixels based on the vertical should give you a much better targeted audience.

Thanks for the tip! I haven't started on adwords yet, but will think of doing so soon

12-30-2017 06:31 AM #5 manu_adefy (Veteran Member)

You should even be building different FB pages for very different verticals, for example solar leadgen and kitchen gadgets ecommerce store. You can share the audience between ad accounts later if needed.

12-31-2017 12:14 AM #6 matuloo (Legendary Moderator)

Originally Posted by pavel_apostolov87

Sry I read that a few times but still don't understand fully
So do you mean that I should be using different pixels for different verticals?

You need to think about what the pixel is for ... it "marks" visitors based on some criteria. If you want to actually use these marked audiences in some way, you need to know what they initially responded to. So if you use the same pixel for users that clicked on an ad promoting let's say some diet supplement and an ad promoting car insurance ... you mixed two totally unrelated audiences and defied the purpose of pixeling them in the first place.

12-31-2017 12:50 AM #7 pavel_apostolov87 (Member)

Originally Posted by manu_adefy

Originally Posted by matuloo

]You need to think about what the pixel is for ... it "marks" visitors based on some criteria. If you want to actually use these marked audiences in some way, you need to know what they initially responded to. So if you use the same pixel for users that clicked on an ad promoting let's say some diet supplement and an ad promoting car insurance ... you mixed two totally unrelated audiences and defied the purpose of pixeling them in the first place.

Thanks for everyone's tips. I always thought that the pixel only collects the data at adset level, and so as long as it is in different adsets, it doesn't matter - ok I'll get that sorted out immediately

How many pixels can you create for 1 ad account by the way? I can't seem to find this info on FB help
I understand 1 BM can create 5 ad accounts, and 1 ad account = how many pixels?

12-31-2017 05:32 AM #8 manu_adefy (Veteran Member)

One pixel per ad account. You can still segment audiences based on more criteria with one pixel, like what the URL contains so if you have a FB page that can reasonably promote more verticals, one pixel can still work. It's really more about pages and making it easier to work with. The pixel also keeps some data from all the sales and ads that affects your performance, that's also a reason you want to split it by vertical.

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