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Problem: High CTR but almost no conversions (7)

12-29-2017 08:26 AM #1 daydreamer (Member)
Problem: High CTR but almost no conversions

Greetings,

So I am running a 2 sweep landers for 1 offer and Voluum is showing very high CTR (from 11% to 46%) but I only received 1 conversion. Is this common or did I mess up somewhere? What CTR% should i be expecting?
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Also, I am running multiple campaigns due to 2 landers while also separating Wifi vs Mobile carriers. Is this the right approach when I am setting up Voluum?

Thanks!!!

-DK

12-29-2017 08:59 AM #2 platinum (Veteran Member)

30%+ CTR is a bit too high for normal non-optimized traffic.

Did you check your landers if you have any auto-redirect script that is sending like 1/3 of your visits to your offer? Also, when you check reports for this campaign, is there any specific OS version that has abnormal high CTR?

12-29-2017 04:57 PM #3 daydreamer (Member)

Quote Originally Posted by platinum View Post
30%+ CTR is a bit too high for normal non-optimized traffic.

Did you check your landers if you have any auto-redirect script that is sending like 1/3 of your visits to your offer? Also, when you check reports for this campaign, is there any specific OS version that has abnormal high CTR?
Greetings platinum,

I checked the landers and I don't see any auto redirect script. The only web address on there is the one I inserted for my tracker. How does the auto redirect script look like?

I ran the report and it appears a majority of my visits and clicks are coming from android:

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12-29-2017 07:08 PM #4 matuloo (Legendary Moderator)

The CTR is to high, just as platinum mentioned already. It's simply not possible to get 30% CTR naturally from POP traffic.

There will either be some kind of redirect script installed, or there are bots in the mix that are inflating the CTR. Try to check the stats based on placements, to see if some have abnormally large CTRs. You can do the same with an IP report. It's quite possible there will some that have very high CTRs.

As for running multiple campaigns: it's correct to use separate campaigns for WIFI vs 3G, but you don't need to setup a different campaign for various LPs. You can rotate multiple ones in the same campaign, and that's how you need to do it in order to be able to correctly split test those.

12-29-2017 09:13 PM #5 platinum (Veteran Member)

@daydreamer I would suggest checking OS Versions specifically as it may come out that some placements are sending bot traffic with high ctr which is screwing your stats.

12-30-2017 12:56 AM #6 daydreamer (Member)

Quote Originally Posted by matuloo View Post
The CTR is to high, just as platinum mentioned already. It's simply not possible to get 30% CTR naturally from POP traffic.

There will either be some kind of redirect script installed, or there are bots in the mix that are inflating the CTR. Try to check the stats based on placements, to see if some have abnormally large CTRs. You can do the same with an IP report. It's quite possible there will some that have very high CTRs.

As for running multiple campaigns: it's correct to use separate campaigns for WIFI vs 3G, but you don't need to setup a different campaign for various LPs. You can rotate multiple ones in the same campaign, and that's how you need to do it in order to be able to correctly split test those.
Greetings Matuloo,

After googling what and how a redirect script looks like, I believe I came upon your website as the first search result. Your article "MAXIMIZE YOUR PROFITS WITH A BACKBUTTON REDIRECT – SCRIPT INCLUDED." was very insightful! After reading that article, I believe I have now found the redirect script below and I had it redirecting to the same landing page. That must have caused the clicks and CTR% to go so high right?? Should I be creating a back.html file with another lander or just delete that all together?

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For the multiple landers, you are saying I should have one Wifi campaign but with the 3 landers I am using? Do i weight them 100% in Voluum when I add each lander? Thanks for your help!!

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12-30-2017 10:30 AM #7 platinum (Veteran Member)

I would entirely remove the redirect scripts in these landers to avoid any doubts and replace them with scripts used on previously used landers on other geos that showed normal ctr levels.

Check out back button script in this thread in case you are not sure on how to replace them.
https://stmforum.com/forum/showthrea...Ripped-Landers

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