Hello STM guys
From the start, I started from ZERO dollars. Now I ranked one site on google I make few dollars from it.
So I don't much huge budget to test on Facebook ads.
There how is goes,
I contact affiliate manager and asked him for Australia and New Zealand offer.
Day 1
No Lander
Daily Budget - 5$
Payout-4.75$
Geo:- Aus Only
Device:- Mobile
Click -20
Spent-2.65$
CTR- 8%
Conversion - 1
ROI- 73%
Day 2
No lander
Daily budget: -10
Payout: 4.5
Spent: 10$
CTR- 7.65%
Click -50
Convert-0
And at the day 3 I made mistake by I should leave that campaign as it is without judging with one day but I edit targets on age, amounts of spent again and I change angle with different image and Text.
Day 3
No lander -direct offer
Spent-5$
Payout-4.5
CTR - 10%
Click-34
Conversion 2*4.5 = 9$
ROI-80%
Day 4
No lander -direct offer
Spent - 10$
CTR -11%
Click - 55
Conversion- 1 = 4.5$
ROI=-79%
Day 5
No lander - direct offer
Spent -10$
CTR - 4.5%
Nothing change
Click - 25
Conversion-0
Day 6
Daily spent- 5$
CTR -8%
Click -20
Conversion-2= 2*4.5=9
ROI = 80%
No, I don't have any idea what to do. As I said I don't have enough budget to spend.
I feel like I am killing the profitable campaign. What should be my next step?
Currently, I am not able to spend more than 10$ on ads.
Find campaigns with lower payouts so you have room to optimize and create a healthy margin. With 10 bucks on a 4.75 offer it's very hard to become profitable, mostly because you create low volume clicks. One day could be 0 conversions, other day it could be 3 for example.
So raise budgets or find similar offers with lower payouts. Or perhaps move to another geo, since AU and NZ are quite competitive.