Hi Everyone,
So 2017 is almost up and I've spent a lot on adspend this last year primarily with native advertising. However, my margins weren't super great mainly because of the large testing budgets I would have to use. So pretty much looking for scalable alternatives to the native networks like RevContent, Outbrain, Taboola, etc. Which traffic networks do you recommend for testing in 2018 for massive scale (besides FB, Google, and Native).
Thanks.
You're looking for a traffic network with massive scale like FB, Google, or native that doesn't require large testing budgets?
Budget is largely going to be factor of the offer price. Can't really avoid large testing budgets with say $45 payout offers.
Best you can do is start with small whitelist, or at least a blacklist only running a few categories from your account rep.
Why not stay focused on native if you've spent a lot on it?
Have you tried appnexus?
(Disclaimer: STM does not endorse any traffic networks. Please work with traffic networks at your own discretion.)
Amy