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Shopify + Facebook ads Journey (please give feedback. Tips are appreciated :) (1)

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MERRY CHRISTMAS TO EVERYONE!

So here's my first thread outlining my facebook + Shopify journey, problems and solutions

I'm going to be as transparent as possible, so you guys can give me the best analysis of my attempts/campaigns.

Here's my current campaign:

Niche: Sleep Problems/Insomnia

Campaign: Facebook AD (image of ad below) -------> landing page (cta add to cart) ------> Shopify cart-----> sale



Unfortunately, I'm not too confident about how well i targeted on facebook - still working on my understanding of how to target---

Anyways, I split up my campaign like so:

-----> Targeting / Men/ Mobile only
------- targeting / women/ mobile only
------ targeting / men/ desktop only
------ targeting/ women/ desktop only


Questions/problems:

- What's the best way to test products fast? Do you guys do landing pages for new products, or just direct link and go from there.

This is a big one, because on one side, direct linking to products seems overdone --- on the other hand, making a custom landing page everytime is also alot of work.

What's the best way to test lot's of products fast, pick a winner and continue from there?

- Shopify store/facebook branding - -----> How much effort should I concentrate into making it perfect. Can you guys give feedback on my current store (Handla.co)

- Feedback on landing page -----> This is my first landing page ever can you guys give feedback on it

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