Hey. Advanced comrades, tell me please. Do I need to work with Facebook page if my goal is clicks on the site? Now I went to look at the page - and there are tons of messages, likes. But the page itself is completely empty, I created it when I created the advertisement and did not log in anymore. Do I have to deal with it and will it bring profit?
Ofcourse kepping your FB page active and fill it with content will help building a good reputation on the page and overall on the account. It could indeed increase performance since a better reputation will result in better placements in general.
A FB Page is needed if you want to advertise on the mobile newsfeed for example. Their are placements which don't require a certain FB page.
I barely touch my FB pages, but I encourage, if you have the time and focus, to keep them very active yes.
Thanks for the answer.
Have activity on the page - definitely not. This is not the highest priority task.
My question was more - do I have to fill it in minimum? Description, button, link, several first publications. People put the likes, go to the page, but there's just an empty page without anything.