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Sweep offer refuse email with numbers (9)

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Hello,

I was promoting a sweep offer and I started to receive complaints from people who wanted to subscribe but their email address was reported as wrong.
So I did some tests myself and I discovered that the offer page refuses email address who contains numbers.

For example:

nameinvented@gmail.com ---> ACCEPTED

nameinvented61@gmail.com ---> REFUSED

Ok that these email addresses are invented, but I have done several tests with those of customers and they get rejected even if perfectly valid email addresses.

I contacted my AM explaining the problem and he spoke to the advertiser.

Answer? "They won't change the email format, as this helps them to prevent scam"

How could I be profitable promoting an offer who refuse a large part of my audience?
Am I the only one who has this problem?

I tested several offers in 2 networks and all have the same problems...

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Are you testing with fictional emails?

I would expect most sweeps offers to use a mail verification service, such as brite verify, this will detect the fake email address in your tests.

While there will be small percentage of false positives flagged by these verification services a sweeps owner needs to use them to ensure they maintain reasonable average RPUs.

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Actually I'd be surprised that this limitation alone is preventing you from being profitable.

In any case nothing you can do here unfortunately, you need to decide if its worth continue with the offer or stop. The advertiser has his own reasons why to not accept emails with numbers, and they know that they are also losing some real users.

Anyway I think they need to include this on the offer's terms & conditions, as they do for example when they say that they accept only ages 25+.

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I've had a similar issue in the past with a UK supermarket sweep offer, some emails were getting rejected and I was receiving several complaints in the comments that people cannot sign up for the offer. After talk with the advertiser through the affiliate network it turns out that they had some automatic systems in place to reject emails that are of high probability for fraud and also emails that were also existent in their system/database because said people might have signed up before for a different offer at another point of time with the same advertiser. I was hoping to raise my ROI through having the advertiser accept more email addresses, it didn't happen but like Ervin said above, I kept running the offer because it was profitable.

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I have no idea how much it can affect ROI .. I had opened a thread to ask for advice on how to optimize this campaign, would you give me your opinion please?

The thread is: Help to optimize this sweep offer on facebook

Thanks!

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So the system rejects the mails that are already present in the database?
This can be a problem!


Maybe the country on which I promote (Italy) has already been saturated ..

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Even if advertisers work this way, and have set such limitation, your affiliate network had to indicate it in the offer's conditions since the very beginning. For now it's unclear how are you supposed to know which emails do they have in data base. Italy is small, but not that small for an advertiser to have all the emails already, and what's the sense of allocating the offer in affiliate network if they have the potential customers emails lists...? It's confusing.

If so, you'd need to work in a bit different way - creating a landing page to gather email addresses to be able to defend your traffic to advertiser...

At the moment, if this was happening to me in 2 networks with the same advertiser - I'd stop running traffic for that advertiser. For now make sure to speak with affiliate network and ask them to provide you clear conditions for traffic... they should help.

Best of luck! Will be curious to see the update

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Thanks for your comment.

You mean gather email address and then do what? Retargeting?

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Hi, sorry, saw your comment just now.
Yes, well, as a possible solution.. But what's the status now? What did you decide?

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