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Help to optimize this sweep offer on facebook (28)

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Hello everyone,

I started this campaign a few days ago after being able to overcome a lot of obstructions by Facebook

Would you kindly help me to optimize it and to get profitable?

OFFER: Sweep
GEO: Italy
PAYOUT: 1,27 euro

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DAY 1

I started with a traffic campaign targeting only women (it is an offer more suited to women), I chose interests quite in target and I left the opportunity to add more interests to Facebook to get more conversions (is it a mistake? )


As the first test, I decided to split the ages. An adset ranging from 25 to 45 and one that goes from 46 to 65+. The copy and the image were the same.


Budget: 10 euro per adset.

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DAY 2

Results of day one:

Conversions = 7
Revenue = 8,89e
Spent = 21,20e
Net = -12,31e
ROI = -58,07%

Results of ads day one:



Relevance score 9 ( adset 25-45 )
Relevance score 10 ( adset 46-65+ )

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After checking with a calculator for statistical significance, I declared adset 46-65+ as the winner.


The evaluation parameter on which I usually choose the winner is the conversions. In this case, the winner has also the best cost per click.

I decided to do another split test, 40-52 vs 53-65+.
I wanted to find the best age to target.

Budget: 10 euro for adset.


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DAY 4

Results of days 2+3:

Conversions = 17
Revenue = 21,59e
Spent = 38,27e
Net = -16,68e
ROI = -43,58%

Results of ads days 2+3:



Relevance score 10 for both

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I declare the 53-65+ adset as the winner and once again I decided to find the best age to target.


So I did another split test, 45-55 vs 56-65+.

Budget: 10 euro for adset


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DAY 5

Results of day 4:

Conversions = 3
Revenue = 3,81e
Spent = 18,07e
Net = -14,26e
ROI = -78,92%

Results of ads day 4:





Relevance score 10 for both

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A disaster!!

I don't know why only 3 conversion today.. I'm planning to continue this split test but maybe I'm doing some mistake.

- Do you think my strategy is fine?
- Did I make any mistakes?
- Would you have done something different?
- How do you advise me to continue?

Every advice and suggestion is greatly appreciated, thank you all for your time!

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Do not lock yourself down on one geo. Italy is not the best one to run sweeps as most advertisers do not like it due to low profits for them. So lack of well converting offers is real issue there.

How is your presell ctr?

Also cpc prices look outrages for Italy! I guess this is Q4 x-mas thing. With 7 ctr, you should be around 2-3c clicks with 10e budget in traffic campaign.

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Thanks for your reply.

I didn't know that about Italy.. in my network they are converting very well though.

What do you mean for pre-sell ctr?
I don't use landing pages.

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You should definitely try using presells.

Just pulled some data from last week from one of my media buyers:


As you can see, landing page ctr's are still relatively high with 10% offer conversion data. This is december data, so ROI's are between 50-100%, but these in normally(by this, I mean normal cpc prices) are around 200% campaigns.

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So you direct them from the ads directly to the opt-in page with e-mail, name etc? Does your ad promise consumers the things they end up seeing on the page they directed to?
It seems your CR isn't that good;

Day2: 273 clicks - 7 conversions
Day4: 394 clicks - 17 conversions

So you need the add a prelander to "warm" consumers up convincing them to join the competition. Or adjust your ads better to the page after the click...

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Thank you very much for sharing it.

Can I ask you whick kind of landing pages work better in your opinion? A simple click-through page or something more persuasive like a sales letter?

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I direct them to the offer page of the network, where they have to answer some simple questions before going to the opt in page.
And yes on the page they see exactly what I promised on my ads.


Do you also think it's worth to try with a pre-sell page even if there's already a quiz before the offer page?

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The quiz you are mentioning is the acutal prelander, before the submit page kicks in. So that is enough. Somewhere you have click loss, could you tell us how many clicks from the quiz end up seeing the offer page?

So Day2 for example;
Day2: 273 clicks - 7 conversions (how many of the 273 clicks end up seeing the actual offer page?)

This way we can see if the quiz sucks, or the offer page sucks (pardon my french).

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LOL

I did not create the quiz, it is included on the offer page of the network.


I can tell you that of the 273 clicks, 234 have actually arrived on the offer page of the network... but I can't say how many people stopped at the quiz and how many at the arrival on the opt-in.

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Maybe the network or advertiser can inform you about this. It's very important to know if the clickloss mostly appears during the quiz, OR, after the quiz on the submit page...
Otherwise ask the network/advertiser to give you the quiz, you host it on your own domain and after the quiz put the affiliate link.

This way you can measure each step and see where to optimize.

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I spoke to my affiliate manager and it has not been very cooperative.


However, this offer is among the best in the network and seems to be quite good .. the global conversion rate is 5.68%.


So I think that maybe... I'm the problem

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Hey rionda,

Which Aff Network your using ? are you using cloaker in facebook ?

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Hi, sorry but I would like to keep for myself the aff network ... no cloaking anyway.

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The problem is you are not measuring every step correctly. You really need to check the whole funnel to see where you can optimize.
Rip the quiz-prelander, or get one from adplexity, or let someone from Fiverr.com copy the current one for couple of bucks. Then host it on your own domain and ask for the aff link which is going directly to the submit page and put it at the end of the quiz.

This way you have a view of the whole funnel.

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I think I found the problem!!

It is email field's fault on the opt-in page that creates problems.


It accept addresses such as: nameinvented@gmail.com


Reject addresses as: nameinvented61@gmail.com


I don't know why but he refuse valid email address.. I discovered it thanks to some visitors who complained about this problem.


I have tested various network offers in other countries too and seem to be giving the same problem.
I'll try to talk as soon as possible with my AM.

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Probably a bad regex validation on the emails; I'd expect better from advertisers who spend money getting leads on these landers.

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Exactly -.-I had to stop the campaigns .. and fatality, immediately after I stopped them my FB account has been banned The good news is that I have not paid the ads .. if I do not pay what happens?

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You can not pay it, they do no accept payments when account is flagged.

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"Unfortunately" they re-activated my account...

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I spoke with my AM and he spoke with advertiser.

The reply is: they won't change the email format, as this helps them to prevent scam.

How could I be profitable promoting an offer who exclude a large part of potential audience?

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Then they are turning away a lot of legit users. They may have noticed that emails with numbers have higher probability of being fake, but there are better ways to filter them out.

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That's right ... maybe this is not the reason why my CR is so low.


But I do not know how much this problem can affect ROI and whether it is worth continuing to promote it.


What do you think about it?

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If you can burn some traffic and it won't violate any policies – clone the advertiser's landing page, remove the "email with no numbers" requirement and see the CR for yourself.

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Get rid of this advertiser. Their are enough lead gen sweep companies who have a fine flow. For example Kobi Digital or Response concepts. Both have IT sweeps I remember.

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Are they affiliated networks? I'm trying to sign up but I do not see this possibility on their sites ...

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They are advertiser and they accept pubs direclty!

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The best thing to do is to check trends in specific GEO. You can check with Google trends or just use common sense.
For instance Xmas.
There's a bunch of movies coming out this Xmas. Build the quiz page around one of the movies/event. Ask 3 questions about this movie and on the final page place 3 sweep stake offers.
Like a reward for participation. Don't make any misleading promises, like "you won free iPhoneX" . Better use "have a chance to win brand new iPhone X".

In terms of targeting, let's assume your page is about new Star Wars movie. Then target start wars fans.

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So you're running 1 ad copy, 1 image, 2 age targets, no prelander and 1 lander? It will be hard to find out where you can improve. I would suggest to at least run 3 images (this has the most influence on your CTR) per adset, and run maybe even 3 adsets (total of 9 images). I'd also recommend running a prelander - it's well known that sweeps convert better with prelander. Would also split test this one, at least 2-3 prelanders.

As long as you didn't find a winning funnel, I'd have a decent targeting. Let's say you're running a Eurospin voucher, target the people who're interested in Eurospin (if that's not enough, target everyone who is interested competitors or something related, in this case supermarkets). As soon as you have a kick ass funnel you can open up your targeting more broad.

If you need a contact at Kobi, add stefaniefsm on Skype.

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