Home > Paid Traffic Sources > Native

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Getting Started with Running Native Traffic to CPA offers (3)

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Native Basic Concepts

• The Stories Sell the Product
• Visitors are in a Content Consuming Mindset.
• You are Using the Headline & image to drive in targeted leads.

Targeting Clicks that Convert:

Example: Running an Asian Dating Offer

Bad Headline: Meet Beautiful Women today
Singles in {city} looking to meet up
Find Your Dream women in {city}.

Good Headline: {city} Man finds love in Asia
{city} Singles Are Using This International Dating Site With Success.
5 Lessons I've Learned Dating Aboard in Asia.

Images: Photos of attractive women from Asia.


The bad headlines above would work and bring in traffic.
It's just the likelihood of them bringing in clicks from people interested in dating someone from Asia is tiny.
It wouldnt convert well, or at all using them.
You can use the headline to push away people who won't be inclined to convert, by making it niche.


PreSell Page:

You'll find a lot of people reusing the same landing page, and content.
But the way I try to think of it with content-driven traffic.

• How many impressions do you think that lander gets a week?
• How many months has that lander been running.
• How many times do you think that ad copy has been seen?
• How often do you read the same article more than two times?

The design & ad copy works, but its gonna be burnt out.
If you did something similar to it. You would have a good chance of it working out.
The bounce rate is also going to be lower if you create a unique story.

Content Ideas:

Example: Running a Casino offer/Bizop Offer

Old Idea: Wife Sees Husbands bank account on wedding day.

New Idea: Dad Surprises Family With a New $1.2M Home.
Recently Divorced Dad sends photo of his bank account to his EX.
College Kid wakes up after a party, and find 1/4 million dollars in his bank account.

Etc etc. Using the concept of something being easy to do, with amazing rewards.

Visitors should think they can also do what the people in the story have done.
You just have to make it unique. Give them something new to read, and use the story to sell the product.

Check out google news, buzzfeed trending, and buzzsumo for headline/content ideas.
A lot of niches work well on native ads. If you all have any questions or want more ideas.
Ask away.

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Good info! Question: How would you approach Nutra free trial in USA Geo? Seems very competitive and expensive right now and sees like your ads get ripped almost right away. Will things get easier after the holidays?

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Nutra does tends to slow down for a few weeks in December. It will pick up strong in January.

A Story about a someone finishing their New years resolution from last year - could help motivated someone who is thinking about attempting to lose weight in jan.
Something like this could do well. I'll PM you with my Skype, and we can go over some more ideas.

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