Exoclick Tips? (2)
I ran a few tests on Exoclick and was surprised by the quality of the traffic.
The only thing is that it spends my budget very very quickly.
Does anyone have any tips on setting up camps on Exoclick? So what to avoid, what to setup etc..
Thanks
Here are a few tips for you :
1. start with premium placements
2. start with NTV spots
3. Cap 1/24, smart CPM, use lower daily budgets at first
If you go to RON
- never start the campaign when you cant watch it
- block extremely low CTR zones straight away
- many sites have multiple zones or even duplicates of the same zone on a page, this is often the reason for very low CTR
Do not mix mobile and desktop traffic in one campaign, its also good to target carrier traffic in a different campaign.
I could probably give you more tips, but name the problems you are facing first 
Matej.
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