POP traffic in 2018, Far From Dead! (17)
Did you know that the average POP campaign gets traffic from about 20,000 publishers?
And according to many reputable sources, around 40%-50% of this traffic is fraud, generated by automated scripts and bots.
In 2016, $7.2 billion in ad revenue was wasted on fraudulent traffic and in 2017 this figure was doubled.
What does this mean for the average affiliate buying pop traffic? Unless you sit on your computer 24/7, constantly refreshing stats, cutting bad publishers and making zero errors while doing it, half of your spend will go down the drain.
No surprise it’s getting harder and harder these days to have a good campaigns right from the bat.
That’s why we created a platform that will make it much easier to have profitable POP campaigns, especially compared to affiliates that still optimize manually.
I’m talking about the new kid in TheOptimizer family, TheOptimizer.io Mobile / POPs.
It took a full year of development, brainstorming and bug fixing ( thanks again to our initial beta testers! ) to create something we are very proud about. It’s finally here and you can start using right away.
The goal of TheOptimizer Mobile / POPS is to make the optimization process of pop campaigns easier, faster and more accurate, even for non technical people.
This is done by putting in one place all the information needed ( cost , revenue , publishers etc ) and applying advanced rules and AI to stop bots / fraud and unprofitable publishers.
How does it help me exactly?
- Connects with the major pop sources around to have accurate spend data (new Sources added weekly)
AdCash, Reach Effect coming soon.
- Connects with pretty much every major tracking platform out there.
- Provides accurate spend and revenue for every publisher so you can see right away what’s profitable and what’s draining your budget.
- Start / Stop Publishers, Campaigns and Change Bids without ever having to leave the platform
- Automated Optimization Rules running 24/7, blocking non performing publishers, saving you money and time
We’ve made it easy for everyone here who wants to give it a go.
It will be FREE during BETA (about a month) and no credit card is needed.
is the manual campaign connecting rdy now for the mobile version?
This is exactly what I need and will be registering!
Man!!! Thank you so much for offering a free trial!!!!!
This way I can see if it will make good profit or not, and if it does I will have the cash to pay for the actual subscription 
Although pops are seeing a downward trend in general, as affiliates move away from high volume cheap visitors to high value expensive visitors - pops and redirects are far from dead. This is still a ~$2-3B+ industry. The players that typically claim that any type of traffic source is dead, are the ones that copy and don't use their brains. We still have a few power users doing 5 figures / day - CPI campaigns are killing it on redirect traffic because the redirect to the app stores triggers a notifications from Google Play and App Store. Far from dead, you just need to be smart. Also, adult pops/redirects will never die.
Ervin, love seeing this kind of innovation. Great work. Tools like this are often the edge that you need.
Originally Posted by rob_gryn
. Especially when they come from someone that knows what he's talking about
Originally Posted by codeflame
Have you considered having some kind of ip lookup for data centres / proxies / whatever built in? Generally, the more automated and low-data-requirement the bot traffic detection is, the better.
Originally Posted by caurmen
I think the natural place for such a feature are trackers or traffic source, as they deal directly with raw data and the info for each single.
But this doesn't mean we are not working on this
Ah, that makes sense. Hard to do without per click data!
Hey guys, I hope you've had a wonderful time with your friends and family during these holidays!
Right from the start 2018 comes with new updates in our platform: Manual Campaign Connection
But what is it for?
If for any reason your traffic doesn't go directly from your traffic source to your tracker, you can still connect these campaigns in TheOptimizer Mobile and automate your optimization process.
For more information on when and how to use it, check out our KB articles :
When to use Manual Connection
How to use Manual Connector
@platinum @ervin, question to you. What can I do to not have to create new campaigns if my tracker, offer, or landing page is down? For example, I have a campaign running, and the offer goes down. Now The Optimizer sees a bunch of placements with no conversions and is applying my rule to turn off that placement, yet, those may be good placements and the stats are artificially off due to the offer being down. It would be nice to be able to restart the optimization or tell it to start from this date forward looking at a today, yesterday, 7 day, 14 day, or 30 day window from that point onwards.
Also, someone recommending just choosing "today" as the window. That won't really work because then you have a bunch of placements that are not getting enough traffic to have any rules applied to them, yet they're consistently eating up budget, so a 7 to 14 day minimum window is preferred.
Any feedback would be greatly appreciated!
Originally Posted by mobique
And if in the meantime those conversions were coming from publishers that got blocked during the downtime, you can implement a simple unblock publisher rule based on ROI to automatically unblock them. Here's an example below:
Another example would be with maximum spent allowed till a conversion comes. Example: Block all publishers who have spent more than $5 and have generated no conversions. On this other example you are still safe to work based on the last 30 days of data. Basically you are monitoring even those low volume publishers (that may be hundreds up to thousands) that in the long run are ruining your ROI.
Of course, I would suggest better thought time frame when implementing rules based on ROI or similar values, cause the results might be very different from day-to-day and you might want to be sure to optimize on the time frame that makes sense for the state of the campaign here.
Originally Posted by platinum
And if in the meantime those conversions were coming from publishers that got blocked during the downtime, you can implement a simple unblock publisher rule based on ROI to automatically unblock them. Here's an example below:
When implementing block publisher rules you might want to be careful to specify a statistics window that makes sense for the conditions you set. For instance, if you want to block all publishers that have sent 200 Visits to your campaign link and have generated 0 Landing Page Clicks and 0 Conversions, then you are safe to set it to the Last 30 days.
Another example would be with maximum spent allowed till a conversion comes. Example: Block all publishers who have spent more than $5 and have generated no conversions. On this other example you are still safe to work based on the last 30 days of data. Basically you are monitoring even those low volume publishers (that may be hundreds up to thousands) that in the long run are ruining your ROI.
Of course, I would suggest better thought time frame when implementing rules based on ROI or similar values, cause the results might be very different from day-to-day and you might want to be sure to optimize on the time frame that makes sense for the state of the campaign here.
Hello everyone,
Looks like it has been a while now since last time we updated this thread! But, in the meantime we've been working hard on bringing on new integrations as well as a really cool set of functionalities I would say are a must in achieving great results.
Without further ado, allow me to make a quick breakdown of the updates we've been introducing to TheOptimizer Mobile in the last few weeks.
Traffic Source and Tracker Integration:
With the addition of RTX Platform and
Features and Functionalities:
If you haven’t tried TheOptimizer Mobile lately, you’re in for a big surprise! 
Performance Graphs:
If you're like me that don't like to hurt your eyes over boring numbers, then you'd love our new dashboard.
Automatic Campaign Budget Scaling:
Increasing or Decrease your campaign budgets automatically according to your campaign performance so that you won't miss squeezing out a good converting day or spend more than needed on a bad one.
Automatic Bid Change:
Available according to the traffic source you're running your campaigns one, this badass functionality gives you better control over your bidding strategy (as well as give a hard time to your competitors 
)
Advanced Day-Parting:
Whether you'd like to day-part your campaigns or even your bids to knock out your competitors during high volume hours, all you need to do is to select the time interval and time zone of your targeted geo.
Also, you’ll be surprised to learn that TheOptimizer Mobile now supports Push traffic campaigns!
So if you're running push traffic campaigns and looking to get the most out of them, I'd like to mention two of the most high volume sources you can potentially scale your campaigns automatically - PropellerAds and Zeropark!
That's all for now and don't be shy to ask any questions in the comments below!
It seems that support of theoptimizer doesn't care to answer in any short time, then I'll try to ask here.
I decided to give it a look yesterday and created a first rule "If traffic source clicks are greater or equal to 120 and no conversions, then block a publisher" and run it on all propellerads campaigns(it was a mistake to run it broad). And how I was surprised in the morning when I found that theoptimizer can't see the difference between clicks and impressions on propellers it blocked all the publishers with 120 impressions instead of clicks. It's such a bummer, now I have manually return all the blocked publishers to my campaigns.
Originally Posted by ykshev
I have already replied to your tickets and I'm looking forward to your reply in order to get a better understanding on your campaign type and what you are trying to achieve so that I can guide you through the right path of creating the right auto-optimization rule.
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