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Discrepency with Google analytics when buying adult traffic? BOT traffic? (11)


12-19-2017 10:04 AM #1 eduardo2 (Member)
Discrepency with Google analytics when buying adult traffic? BOT traffic?

Hey guys
I’m buying adult traffic from 2 networks and i see that the reported clicks i get from both of them is not the same
as what i see as new users (or even all users) when I check my GA.
so the questions is:
1)are both of these networks billing me for traffic which is not real?
2)is GA the problematic one?

I use adsbrdige to track the clicks and they just transmit the click count from what the traffic source gives them

any ideas of how to find the solution about it?

Thanks


12-19-2017 10:19 AM #2 codeflame ()

you always have click loss if you are buying traffic. On pops you can save calculate with 10% clickloss rate on tier2/tier3 geos even more. I always set as default 10% clickloss on the traffic sources to get cost save tracked. Depends on not delivered ads (adblock) and bots that redirect so fast that they didnt fire your GA pixel.
Next thing could be to long loading times for your site, that they close it before fully loaded (ga is async so only after full page load fired). check your page speed with https://tools.pingdom.com/ and optimize page speed to reduce click losses.


12-19-2017 10:33 AM #3 tijn (Moderator)

Also take into account - with adult traffic - use of "privacy" tools is much higher - e.g. VPNs, Proxies, and Ad Blockers. Something like GA would could be blocked by users adblockers.


12-19-2017 10:38 AM #4 eduardo2 (Member)

ok, thanks for the swift reply =

i currently get about 50% discrepancies
my page loading time is 5 seconds...not amazing but not awful...it should not equate to such a loss
however...i do suspect bot traffic (I’m not going to name names of the traffic source until i can prove it's true)
which is what I want to solve now in order to find the problem


12-19-2017 10:39 AM #5 eduardo2 (Member)

yeah, that makes sense. but what can be an alternate way of checking if the traffic i buy is correect to the actual traffic i'm getting?


12-19-2017 10:42 AM #6 caurmen (Administrator)

Loading time of 5 seconds on a landing page is waaaaaaaaaaaaaaaay too slow. If you're advertising to a country with fast internet, hat's probably the cause of your click loss.

Google found 53% of mobile users abandon a page that takes over 3s to load.

I'd normally try to get landers loading under 1s, ideally under 500ms, in Tier 1 countries.

If you're targeting a country with much slower loading times this may be different, but I'd still try to speed that page up.


12-19-2017 10:42 AM #7 tijn (Moderator)

5 seconds is very very long especially if large % is mobile

other way to check - doesnt Adsbridge tells you number of visits to your tracking URL?

update: lol caurmen - we must have been typing same reply at same time.


12-19-2017 11:14 AM #8 eduardo2 (Member)

well, depends how u test it.
with 'thinkwithgoogle' it's 5, with pingdomit was 1 sec...
so not sure...yeah it's mobile and it's UK. so it may be the analytics discrepncy as well...but fuck - 50%?!

adsbdrige do tell the clicks but i think it's in sync with the traffic source...i do get clicks...but i suspect it's alot of bots


i'm also not an affiliate, it's my own offer and it's direct linking to my offer.


12-19-2017 11:15 AM #9 eduardo2 (Member)

i'm curious about the bot trap, can you refer me to a link that explains how to use it?


12-19-2017 01:42 PM #10 matuloo (Legendary Moderator)

Google analytics show pretty much the biggest loss of all the tracking solutions or traffic counters, it's always been that way.

Trackers like Adsbridge, count every hit, it's not like they get some number passed to them from the traffic source. And even with these trackers, there is some loss, cause that's the nature of this game.

Part of the loss are bots indeed, hard to say how large though.

But there is more to it, GA takes relatively long time to record a visit, definitely more than any standard affiliate tracker. This also depends on where you put the trackers code in your source.
They do not count every single hit either, its more about sessions or unique visitors ... while affiliate trackers work with raw data.

But as other said, the longer loading time might play a role too.


12-20-2017 12:16 PM #11 caurmen (Administrator)

Bot trap thread can be found here: https://stmforum.com/forum/showthrea...Live-Campaigns


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