Hi Stepas
I am trying to do the same business as you at the moment - Please hit me on skype at wellness84live@gmail.com - i am trying to find people to mastermind, network, share tips etc.
Having a very organized optimization plan is the one tip that has helped me a lot.Let me warn you by saying i am a newb and I am still only just about breaking even - but i guarentee this is a very good tip and has helped me improve my (negative) ROI!
Be extremely, extremely organized with your testing. and test in this order, 1 Image, 2 Headline, 3 Text, 4 Lander. Try to have a good place to start with as far as audience.
Start with the below but if you are not seeing conversions cut the offer. You should see at least something after 2000 impressions, or if you are spending 50, 60, you should see a conversion or 2, if you don't just cut it.
. I started setting up my test plans in a very organized way and made sure i did not do anything that contaminate the test (test only one variable at a time). My suggestion would be to test at least 6 images, for 3 days to at least 3x the payout as a daily budget. If at any point you can tell that an image is obviously not doing well, you are free to cut that image. After 3 days, you take your best CTR from that test, and then test multiple headlines, - now you are dialing in the efficiency of your campaign, by continuously improving elements of your ad and testing other elements with the improved ad copy. - After headlines test 5-6 different test discriptions, by now you should start seeing you are increasing your ROI - okay now test landers and also just direct linking. (I am primarily direct linking at the moment for facebook. Landers are awesome and make the biggest difference, but in limited experience from what I can tell Facebook has such high quality traffic that if you find the right offer, you don't even need a lander, especially if you are doing lead gen. So for your strategy it is worth a shot to test a couple landers and also a direct to offer. - I also would recommend testing the same offer on multiple reputable networks. It is really surprising what a difference you can see in tracking across various networks.
As far as the link goes, use google shortener (just verify that it is not blocked by them after they review it, you will know by checking the link and also if your network is not tracking clicks).
Hi wellness84,
Very interesting insights, many thanks! Let's get in touch.
I'll do as you suggest for testing order: Image --> Headline --> Text --> Lander.
Few questions: do you assign suggested daily budget for 1 image or for all 6? And do you use same technique for headlines and descriptions?
Regarding direct linking, isn't this the case, that FB don't like affiliate links? As far as I have read there is a chance of getting it blocked.
/Stepas
Hey Wellness, we are interested in chatting more on skype to mastemind, what is your skype id, mine is john.krawczyk2
Hey Stepas - The suggested daily budget is per Image. I actually recommend 1 adset per test. I know there are people that do not like doing that because the way facebook works, each adset is sent to a pool of users, so if you test with different adsets, technically you could have different results across each adset. Despite that, I think that the effect is minimal and gets reduced over the period of a couple days.
I would do 6 adsets in a campaign - labeled as image 1-6, set each budget to 3x payout. within each adset you can duplicate the ad 3x so you have your 'race'. One will emerge by the end of the day for each adset.
If you don't have a huge budget go for less, sure. But I would say that you smaller payouts are probably best to start with (that is what i need to do myself at the moment)
when you are doing your testing, if you are using a smaller payout - then stick to your budget that you planned to 3x for 3days. If the payout is a little higher, and your in a tough spot with cash, then you will need to use your instinct to cut off what is not performing. especially if for the whole campaign together, the total of all six images should have a couple conversions after a day or so.
1 other tip - schedule your adsets the night before to start at 12:00am the following day. That way facebook is given the whole day to use your budget approriately.
I am finding more and more that the Holiday season is effecting my campaigns. I think all of us will have a much better time with this after Christmas. the holiday adspend is driving costs up across the board for everyone. If you are doing lead gen and trying to compete with people running holiday centric ecom offers, it is not going to compare -
Hi wellness,
Thanks for the answer. I've already started 8 image test campaign, currently on it's second day. I'll post the results when 3 days ends. However, this time I picked 1 adset and 40$ daily budget for it (just couldn't wait for the answer). Probably this is way too few for 8 images, but I'm waiting for the stats and comparison in the end.
Thanks for the tip on starting time, I've been using this already.
Heard the same about the holiday season in one FB group. Some are waiting for the big brands and companies to blow their budget, others are not. As for me, I'm currently testing only 1 offer and really can't tell if that's affecting me. By the way, how many offers do you test at the same time, if I may ask?
/Stepas