Hey All,
I would like to initiate pay per call activity with Adwords.
I am fimiliar with Adwords, landers, tracking, and all the technicall parts but needs a small jumpstart on what is a must on the landers and how to comply with Adwords rules so I can run campaigns safely.
Is there an updated tutorial, a paid course or someone that is willing to consult me?
thx
Hey,
Happy to help you out. The big driver that is different is a specific ad format called "call only ads." This only works on mobile devices and users won't actually go to your website, they will just be presented with a phone number to call in the ad.
The tricky part is that Google charges you when someone clicks on the phone number, but a lot of people click cancel before they call. You have to watch your ratio between clicks > raw calls > paid calls, not just clicks > conversions.
There is no difference for approvals between regular adwords and pay per call. A lander that would/would not be approved for adwords ads will go through the same review for pay per call.
PM me and I can give you more details too.
Tenacious, there’s a couple of courses that will give you a good grounding...you should find details of Raj’s course in the PPCall forum here somewhere the another video based course is Kallazu.
Thx, found both