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🚀 💰 Facebook Scaling Mastery - Turn Your Affiliate Career Into a REAL Business! (60)

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This content is EXCLUSIVE for STM. DO NOT SHARE IT OUTSIDE OF THE FORUM!

Well, if you really want to make money, no matter what traffic source you are using, you need to know how to scale! Having a one or two profitable campaigns is not enough, you need to have deep understanding of the scaling process. I will break this post into 3 parts:

• Part #1(Basics of Scaling) - first of all you need to understand what it takes to scale and what is the right approach for it.
• Part #2(Scaling on Facebook) - after the foundation is laid down, i'm going to dive into scaling strategies and concepts on Facebook.
• Part #3(Building a System) - if you want to scale hard, and be able to test many things on the same time and still have time for yourself, you need to learn how to build a system. (This will be on a separate thread, it's not available yet)

Note: part #2 is on the next post. Make sure you check it out.

PART #1 - BASICS OF SCALING
The Basics of Scaling (GENERAL)
The principles of scaling can be applied to all the traffic sources, the only difference is that the actual scaling is implemented differently, the idea stays the same! The difference between a media buyer and a businessman is the scaling part, a businessman can be a media buyer, but a media buyer is not necessarily a businessman.

ROI vs VOLUME

• When budgets go up the ROI goes down! This is just a rule of nature, it will happen on every traffic source you will ever use.
• Mindset - most of the media-buyers have a ROI focused mindset, you need to shift that mindset to a volume focused mindset. I don't care about ROI, I care about profits! I rather to spend $100k with 30% ROI over $10k with 200% ROI.
• Difficulty - finding super-profitable campaigns that generate high ROI (it varies, high ROI is different for different verticals) is way harder than finding campaigns that generate low ROI. Finding super high ROI campaigns have factors we don't have control of such as luck. In addition to that.
• Power - more volume you have more chances to get better payouts.

The Core of Scaling
It all comes down to -
Strategy + Systemising = SCALING!

• Strategy - break down the process of finding profitable campaigns. If you are on level of being able to scale you probably focus on one or two verticals. You know what type of copy and creatives works, breaking it down should be easy.
• Systemising - when you have a strategy in place, you can systemise it by breaking it down into small processes.

This is just the big idea, on part #3 I will show you how to do it.

Can Scaling Be Consistent?
Yes, definitely. However, there are 2 main factors that affect the scaling - audience size and angle.
This why there are 2 main scaling approaches -

1. Horizontally
2. Vertically

It's important to mention that there so many types of scaling vertically and horizontally, it can be applied in Facebook and outside of Facebook(other traffic sources), it also can be applied in terms of building teams. There are so many definitions for scaling horizontally and vertically. But for now, I want to explain basics of those approaches that applied IN Facebook.
Scaling Horizontally
With this horizontal scaling you run the same angle and offer (maybe with little changes) on different audiences.

Scaling Vertically
Once you have a working campaign, you might want to scale it as soon as possible and by spending more on the same campaign with the exact same audience.

• The main advantage of this is the ability to make money fast when you have a working campaign.
• However, the main disadvantage is the fact that it won't last long, because this way you will burn the audience faster.

It's super important to be able to scale both ways. Scaling vertically allows you to profit more and scaling horizontally provides you the sustainability you're seeking for.

Check Your Parachute
Before getting into the scaling phase do yourself a favour and make sure you are covered on those things:

• More Offers / More Cap - this is kind of obvious, but make sure you have caps or enough offers with caps.
• Technical - you don't want to lose money because of stupid mistakes such as - expired domains, server downtimes, tracking errors, blacklisted domains, etc.
• Backup - have a backups! Make sure you have a backup for a tracker if it's self-hosted along with a custom domain, make sure all of your landers have a backup on other server as well. Use DigitalOcean or Vultr cloud services, you can go with a very cheap solution(like $5 per server), and in case you need to use the backup, just resize your backup servers according to the amounts of traffic you send.

Cashflow
When I just started, I used to have a lot of cashflow problems. I remember that I was seeing green on the tracker, however my bank account didn't really grow. I will try to give you some tips on how to structure your media buying cashflow properly.

• Stop using your debit cards! Start using a reward type of cards - it can go from 1% to 5% on media buying and another 1% to 5% on different expenses such as flights, gas, food, etc.
• Re-invest your profits back into your campaigns
• If you are working with a network, reach the payout threshold as soon as possible, ask for weekly payments! Some networks can even pay daily if you send enough volume.
• If you are doing eCommerce, make sure you are withdrawing your money daily, not only for cashflow reasons but also for safety reasons (I personally had problems with it when PayPal held my money for like 30 days, it happens a lot in this industry)
  

Obviously, it depends what is your bank and where it's located, but 90% of the banks have those rewarding plans. Here are some examples of CCs -

• American Express Business Gold Card
• https://creditcards.chase.com/cash-b.../chase-freedom
• https://www.americanexpress.com/us/s...dit-cards/plum

General Tips for SCALING!
You will NOT be able to scale properly without those things or at-least some of them.

• Quality - provide quality, don't try to rip off the network / advertiser, it will be very beneficial for long term.
• Higher Payouts - after establishing a good connection with the networks / advertisers you work with, it will a very good idea to ask for higher payout. Getting higher payouts can change your whole perspective about the campaign. If you will think about it for a moment, you can go from negative ROI, to break even or even positive ROI by just having a better payout.
• Better Payment Terms - as mentioned before, ask for better payment terms, try to get weekly payments, if you have a really well established relationships with your advertiser, you might be able to even ask for pre-payment (don't even try to ask for that if you don't have volumes or you work with a network).
• Work Direct - cut the middle man and work with the advertiser directly! You will be able to get a better payout right away.
• Relationships - establish a good relationship with your AMs even if you are working with the advertiser directly. AMs have a lot of information about what's working and what's not, they can tell you about good offers, traffic sources you can scale on and even angles (if they are shady ).
• Spy - learn how to spy! There is an whole theory and tons of strategies just behind spying - real super affiliates know how to leverage it. When new angles are popping, test them right away!

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PART #2 - SCALING ON FACEBOOK
I think that this is the most exciting part of this post. This is what most of the people have been waiting for. Before I dive more into scaling strategies, I would like you to know that scaling can be applied only if you have proven campaign. If you have 1 campaign, that you ran only 1 time, and it's profitable, it doesn't mean that your campaign is scaleable. You need to test and verify the campaign again to make sure it is qualified. Before you keep reading, please make sure you read my other post about Cracking The Facebook Algorithm, it's really important to understand how the whole system works - https://stmforum.com/forum/showthrea...LES-(In-Depth)

GENERAL: Assets
Remember Rich Dad Poor Dad? If not, you better read it ASAP! I think I've read this book for over 6 times! The main concept of the book is that you need to invest your time and efforts into building and acquiring assets. Robert's definition of an asset is: "An asset is something you (can) own or control that puts money in your pocket. A liability is something you (can) owe and takes money out of your pocket." Bottom line, if you really want to scale, you should treat your affiliate career as a REAL business. You should build and acquire assets. Back in the days the definition of assets was bit different, when people mentioned assets they usually meant to real estate(houses, stores, buildings, etc), however, these days, in the digital world, assets can be other things as well such as - LISTS(buyers lists, opt-in lists).

How it can be applied when scaling on Facebook?

• Email Lists - Well, it really depends on what you're running, however, I would suggest you to start building your list no matter what. This is an asset that will be available for you forever. It will be a good idea to start studying about email marketing! Email marketing is HUGE part of any business, actually, on many of my current campaigns i'm "losing"/breaking-even on the front-end(Facebook) but profiting on the back-end by monetising the list.
• Phones List - you can collect phone numbers and do SMS marketing (can be applied for almost every niche, we personally do it for our ecommerce stores and finance offer promotions)
• Custom Audiences - this is one of the most powerful assets you can build with Facebook. I would suggest you to setup your audiences ahead of time, before you actually start running traffic.
  
• Your Facebook Fan Page is an asset! I know personally a guy that his whole business model is building fan-pages to 100's of thousands fans, and promoting offers through content marketing. Your Fan-Page is also the face of your business, specially if you are in the ecommerce business. Take a look at these pages - Kylie Cosmetics(huge cosmetics store by Kylie Jenner, Shopify based but no drop-shipping obviously), Trending VIP(drop-shipping Shopify store, click here to see one of their most successful ads)
• Instagram Page is also an asset.

GENERAL: Audience Overlap
I haven't seen too many threads or any proper explanation of this in STM, so it's a very good idea to mention it here as well. There is literally TONS of information on the web about this(you can find references at the end of this section), but in a nutshell, overlapping audiences is when ad sets from the same advertiser are targeting the same audience or part of the same audience, so they end up bidding in the same auction, so you basically compete with yourself and as a result you might get a poor delivery on your adsets. Understanding overlapping audiences will allow you to:

1. Discovering Winners - a lot of audiences on FB can be very similar, specially if you are running ads in a specific niche such as Beauty. For example - the audiences of the Beauty market can be very similar because usually woman that likes makeup also like clothing, etc. Understanding audience overlapping will allow you to know what audience works.
2. SCALING - this is directly related to the previous point. By understanding this, you can reach many untapped audiences, and squeeze out the most of each one. With the right strategy you can do it pretty easily.
3. Delivery - if you don't understand audience overlapping, your adsets might end up bidding on the same auctions, as a result your adsets might get poor delivery.

Facebook provides a great tool that allows you to check your audiences and if they are overlapping. You can find it under the Audiences section.


Taken from Facebook(reference at the end of the section):

• The first audience you select will be listed first as the "Selected Audience." Every other audience you select will be listed in the "Comparison Audiences" section. You can change the selected audience by choosing a new one from the dropdown in the upper-right corner of the tool. You can choose from any of the audiences you selected.
• You can only get useful overlap information from audiences with at least 10,000 people, so consider that when selecting which audiences to compare.

Taken from Facebook(reference at the end of the section):
The tool will show both the "Overlap" and the "% Overlap of Selected Audience." The "Overlap" column shows the number of people who are in both audiences. The "% Overlap of Selected Audience" column compares the number of people who are in both audiences to the total number of people in the selected audience to show the percentage of overlap. This column is why the selected audience is separate from the comparison audience. Here's an example to help explain:

Say you have a selected audience with 1,000,000 people (we'll call this Audience A) and a comparison audience of 100,000,000 people (we'll call this Audience B), and that there are 800,000 people that are in both audiences. The number 800,000 remains constant no matter which audience is "selected" and which is "comparison." However, the percentage of overlap will change if you switch which is "selected" and which is "comparison." 800,000 means that Audience B overlaps with 80% of Audience A. However, if Audience A becomes the selected audience that figure changes. Audience A only overlaps with 8% of Audience B. In practice, this means that the overlap between the two audiences is more likely to cause delivery problems for ad sets targeting Audience A than ad sets targeting Audience B.

There is a very interesting research by Bamboo, they analyzed their data and they found out the average overlap between audiences types.


References:

• https://www.facebook.com/business/he...20is%20overlap
• https://www.facebook.com/business/help/1679591828938781
• https://www.growwithbamboo.com/blog/...your-targeting

Scaling Strategies and Best Practices
There are many scaling strategies that can be applied in Facebook. I personally love all of them, and I mix between all. Overtime you will find what you like the most or what works the best for you. For some people, aggressive scaling with too many adsets/ads running on the same time can be confusing, and for others not. I will cover what works for me. I can personally vouch for those strategies.


SCALING CONCEPT #1: Incremental Scaling
Advantages:

• Very SAFE - the algo won't go crazy if you scale adsets this way.
• Can be implemented easily

Disadvantages:

• Slow! it takes time to scale. You can't scale adsets to $5k-$10k right away, it takes few days, and by the time it reaches the daily budgets you want, your competitors might rip your campaign, and run it with more aggressive scaling strategies.

How it works?
You're basically taking your winning adset, and you increase the daily budget by 10%-30% every 2-3 days. The reason for waiting 2-3 days is because the Facebook algorithm needs time to adjust the adset to the new budget. Example of incremental scaling:

• Day 1 - $500
• Day 2 - $500
• Day 3 - $500
• Day 4 - $600 (increase of 20%)
• Day 5 - $600
• Day 6 - $600
• Day 7 - $720 (another increase of 20%)
• ...

The best time to adjust the budget is between midnight to 1 hour after midnight account's time-zone.
Side note - I personally like to start adsets with higher-budgets right away. I like to start with $300-$500. I know others that starts with even higher daily budgets.

SCALING CONCEPT #2: Adsets Duplication

• The main advantage of this scaling concept is the ability to scale wider. You basically have better chances to hit profitable adsets and it allows you to setup a good foundation for the scaling strategies that I will cover later on.
• Audience overlap(I covered it above). You can't really duplicate the same adset 20 or 30 times because you will compete with yourself and it will cause a low delivery on your adsets(I suggest to read my other post about the FB algorithm, it will help you understand the Facebook Auction system better - https://stmforum.com/forum/showthrea...LES-(In-Depth))

How it works?
When you have a winning adset, let's say on $500 daily budget, you simply duplicate the adset 2-3 times with 100%-300% higher daily budget, it depends on your confidence with the campaign, after doing that, you wait 2-3 days to see the results again, kill the bad adsets, and repeat the process.


THE SCALING STRATEGY
In this post, I will show my personal favourite way of scaling, however, as mentioned before, there are other ways to scale as well. With this scaling strategy you will be able to scale up fast while maintaining good ROI and playing safe. This scaling strategy works perfectly fine if you stick to the rules, I promise. This scaling strategy is based on the 2 scaling concepts above and you must be able to kill right away, don't fall in love with a adset, just kill it if it not works.

I figured out it will be the best to explain to you the scaling strategy through this snapshot of my excel sheet. This whole scaling strategy is based on 2 factors:

• high ROAS - implement concept #2
• If it break-even / very low ROAS implement concept #1
• If it's negative ROAS just kill it!

Side note - each vertical has it's own standard of good ROAS and bad ROAS. It changes based on the vertical and the scale.
So basically, between every change you want to make, you need to wait 2-3 days to let the Facebook algo adjust.

When should I stop scaling?

• Once you have few adsets, with high daily budgets you don't won't be able to duplicate with higher budgets, and you will need to kill low-daily-budget adsets for audience overlap reasons.
• If you have an adset with high-budget, that start to performance goes down on it, try to duplicate the ads inside the adset, and after day or two check the performance again, and see if the new ad/ads bring good ROAS, if so, just kill the previous ads.
• If the previous step isn't working. I wouldn't give up on this adset yet, try to change the ad's image, if it's not working well, try to change everything. The image, headline, text and the lander as well. Don't let the adset spend too many days with no success. If you can't fix the situation, just kill it, it's ok, it happens all the time.

The thing that I like the most about this scaling strategy is that at the end you will have few working adsets with high daily budgets, this why I suggest to work with big audiences.

FYI, a lot of people like to stick to concept #1 and #2 and rather to not implement any advanced or complicated scaling strategies as shown above. It's perfectly fine, and it works as well.
It might be too complicated for you to start scaling this way, you can still scale the conservative way of increasing daily budgets.

General Tip: Explore New Audiences
Obviously, after some time, your campaign will die. Try to find and explore new audiences. Try to 8%-10% LLA and add interest. Also, always check audiences overlaps. If you run and adset with 8% LLA+interest and another one with 10% LLA+interest, make sure you exclude one of the audiences on the adsets.


BONUS: SNEAKY STRATEGY
Adwords + Facebook

Remember we talked about assets? Let me tell you a little trick about creating a really quality one. What if you could leverage Facebook’s LLA targeting accuracy alongside with Google’s super-targeted search network. Well, yeah it's bit expensive but worth it. It can be done right only if:

1. You have budget - Google Adwords is super expensive these days. You can pay around $40 per click. But it's super targeted click.
2. Speed - you need to be able to spend fast on Adwords in order to build relevant audience on Facebook and leverage it the right way.

Best Practices -

• Create a completely new page on your domain, and use this page ONLY for Adwords traffic. This is just to make it easier for us to build audiences with maximum accuracy.
• Build LLAs of 1% to 6% and run them all on auto-bid
• Only 1 audience per adset, try to not narrow down with interests and also try to eliminate as much targeting changes as possible
• Start with high daily budget per adset ($500-$1000)

For obvious reasons, building an audience out of Google Adwords traffic is the best, however it is quite expensive. There are also many other options that I highly suggest you trying. The beauty of those strategies is that you don't have to be expert in buying media on other networks as well. It's enough to just upload a campaign, with your desired targeting (try to be as much targeted as possible to build a good seed audience out of it). I personally apply this method on few traffic sources -

• Email - this can produce you a really high quality seed audience if your list is targeted
• Pops - target specific URLs. In order to make it work you need to target many URLs. Also be aware of bot traffic, if you plan to build seed audience on pops, please run it on separate domain to minimize the risk.

Here's an example of a funnel flow we're using -

• Presell - on the presell page you can place a pixel for visitors, and a pixel for visitors that clicked.
• You can also place a pixel for leads and sales. Make sure you separate it.

FINAL WORDS...
I've put a lot of time and efforts into this ONLY because I love this community, I was BORN and RAISED in STM ❤️. I've tried to cover as many things as I can and everything I mentioned is based on my experience. Please let me know if you have any questions or if something is not understandable, I will do my best to find time and help.

P.S - please don't PM me about coaching or anything like that, I have nothing to offer in terms of teaching/helping.

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Saved for Part #3 / FAQ

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Hats off, @mation! That's an absolutely amazing guide right there!

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Damn son! So much gold in this post. Cant wait for part 3.

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mation you are from outer space my man! great share!

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Awesome post, thanks for sharing it with the community !!!

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Big big big!

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Outstanding!

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My head is exploding. This series has to be a sticky

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Wow, amazing share!

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Thank you very much guys! I really appreciate your love and support!

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Great guide!

One thing to mention on Scaling Strategy #1 for anyone getting started with it: that's the kind of thing that's very easy to automate using the FB API. Facebook Rules will almost do it already, in fact, but they'll only operate daily, not every 2-3 days.

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This is truly amazing stuff, thanks so much for sharing mation!

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Actually i think it will be a good idea to add API examples. I will write some examples and will add it to this thread.
It can become really handy sometimes, but as you said, it operates only daily.

Thanks for your input.

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Nice! I'll contribute some stuff in that direction early in the NY.

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Brilliant!
Thanks a lot for your contribution.

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What a great read
please make part #3 the gift of Christmas
and post it before Christmas.

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Great info here. Thanks for sharing.

I like the strategy with adwords.

Correct me if I am wrong here, but the concept behind this is that if a person is using search, his intentions are clear and he's at the stage in the funnel very close to the actual sale.

The hypothesis is then that by creating a LLA based on just these people, you assume that this audience will have a higher conversion rate then another LLA.

Looks like a good one to test.

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Yes correct.

Few ideas worth testing:
1) Create multiple LLAs out of the same audience(2%-6%), test them. Make sure you are aware of audience overlap.
2) Create 8%-10% LLAs add an interest on top of that(make sure the overall audience size is over 800k)

Let me know if you have any more questions.

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Hahaha,
Good point, pretty convincing
Thanks for showing interest.

I will try to find time to write part #3, hopefully it will be before the new year.

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Thank you mation for all this amazing information and insights!

What would you say is a ideal daily spend range on such audience of 800k in terms of balancing banner blindedness with winning adsets viability/longevity?

For instance, I presume with like $100 or $200 daily spend on that, you could be running this smoothly for couple weeks or more. But from your scaling strategy if you keep duplicating winning adsets as such and the total daily spend of the winning adsets gets to like $1k/day or more, then wouldn't banner blindedness/frequencies/CPCs rise real fast and "burn" this audience? Would you change angle then or introduce new images/headlines etc.?

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fecking hell, this is gold! thanks a lot for sharing buddie!

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Great information. Thanks for sharing! That must be the best Christmas Gift!

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Great questions!

There's no ideal daily spend. It's only matter of performance. If you manage to spend the whole daily budget on an adset and you're profitable, obviously there's a room for scale. As long as it works you can keep scaling. The harder you scale the faster you will burn the audience. When the performance goes down, just kill non-relevant adsets and keep the best ones. If the best ones suffer from low delivery try to dup the ad, if it still not works launch new ads under the same adset, try to squeeze as much as you can.

Duplicating adsets cause banner blindness, no doubt. But it also depends on the audience size. At some point it will happen regardless. This why you should monitor it all the time. Remember that we are performance marketers, we care about results. I don't care if the CPC is $0.1 or $10, as long as the performance is good, and I have a decent ROAS i'm good with it.

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This is absolutely golden stuff, thank you for sharing it with us.

I have got a campaign I launched two weeks ago and now I have only two adsets left (1 ad in each) both on positive ROI (datas are based on 2 weeks running):

- Adset 01 - ROI 61%
- Adset 02 - ROI 31%

I tried to apply your strategy (I hope I well understood) and I proceeded this way: I duplicated 3 times Adset 01 with 2x daily budget and I increased 20% the budget of Adset 02.

Is it correct?

I hope that applying this strategy on a running campaign and sharing the results can be helpful for everyone.

Looking forward to your reply and thank you once again

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Yes. You are correct.
What audience size you run on? And what budgets?

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Audience sizes are the following:

- Adset01: audience is 2,7 MIL people and the initial budget was 11 € (there is only 1 ad left, I killed the others because they were negative). Now I have a 22 € budget on each duplicated adset
- Adset02: audience is 11 MIL people and budget is now 28€ (it was 23 € before).

I started testing with 2 adsets, 4 ads in each and I had a daily budget of 11 € for every ad (but AdEspresso apparently used more budget where the audience was bigger so now I found myself with an higher daily budget: mistery) and this is now the situation.

Does the audience size affect the scaling process?

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Your budgets are to low to make this strategy effective, I suggest to ramp up the budgets.
I personally do not work with AdEspresso anymore, so i'm not sure what exactly happend.

Now, I don't fully understand what do you ask with your question - "Does the audience size affect the scaling process?"
In what terms?

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What's your payout and how many conversions a day do you get? Like mation said, the budget looks small. So small that your daily results might not be statistically significant so your campaign's ROI is very inaccurate with that volume.

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Thank you guys for your answers.
When launching campaigns I use the strategy I described in this followalong thread: https://stmforum.com/forum/showthrea...cebook-Round-1 so the low budget it's becuase in this way I can test more offer at the same time and find out which is the best performing.

The offer I am trying to scale with this strategy is similar to the other two I described in the thread: payout is 14 € and I get on average 10/20 daily conversions after I killed the non performing adsets. My strategy was to warm up the pixel and then everytime I reached 50 conversion in total duplicate and increase the budget. This strategy at the moment is not consistent and I can't have a stabil ROI.

I didn't know what to do so I subscribed to STM and I found this amazing stuff that I decided to apply to a third campaign which had finished the test phase: only two adsets left and this is the reason why the budget is so low.

What would you suggest me to do in this situation? Any mistake during testing?
I started one month ago and I have a total budget of 5k with weekly payments from the network. I used low daily budgets to have the possibility to launch 4/5 campaigns at the same time and scale them in case they were profitable.

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can anyone answer me?

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Missed your follow up somehow. Sorry.

So you are spending 50EUR per day or so and getting 300% ROI on that or more consistently?

If so, you should try all methods of scaling you can find:
- the budget increase
- duplicating campaigns
- scaling to new audiences (lookalikes especially)
- scaling to new geos

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Thank you for the answer Emanuel.
In the past days I did exactly what you suggested and what is showed in this thread: I started scaling increasing the budget on low ROI adsets and duplicating the adset with higher ROIs in the same campaign (is it correct? Or should I create a new campaign?).
The result is that all the adset I duplicated went on negative ROI and I had to kill them after 3 days.

Where did I make the mistakes?

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What a great post. Thanks for sharing. Your the man!

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Scaling is done only on high ROI ad sets. When you increase budget, you get an ROI hit as well almost always so you cannot safely increase spend on low ROI in my experience.

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Whats the reason for scaling a low ROI adset? It will only make ROI even lower since CPC will rise probably.
Duplicate ads in a new campaign, otherwise you are duplicating ads for the same (milked out?) audience, that doesn't give you better results.

So new campaign - same ads = new potential audience

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Which is the minimum ROI you would suggest to start scaling a campaign? Any adjustement on the bidding?

The first mistake I did do was to duplicate the adset in the same campaign, the next ones I will do in new campaigns.

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You have to set that bar for yourself. I usually aim for 100% ROI and keep it like that. If I see that I can aim for more, for example 200%, I launch new ad sets next to the 100%.
If I reach around 200% I am gonna scale that one to boost volume, while the 100% flows steady for the long term.

I only do automatic bidding by the way, so no adjustments.

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Big thank u for your post! So many information in it.

You were talking about the best time to rase the budget. Do u have any fundamental informations on this?

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Could you suggest how much daily budget will you take as the starting point for 1 mln audience as default?

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That would highly depend on the audience you targeting.

You can get 100 clicks from a general UK audience for $60 and for 100 clicks on a general Portugal audience you will pay $20.

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I didnt ask about how many clicks i can get... i am asking what is optimal budget for default starting budget in 1 mln audience.


Sent from my iPhone using STM Forums mobile app

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Just told you homie. Your "optimal" budget depends on the clicks you can get out of an audience. For the same amount of cash you can get 3x, 5x, 7x the amount of clicks on different audiences.

That means you can run same ads for less or more time before the audience is "burnt" from that angle.

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I got it thanks.

One more question.

If i use same audience for many ad sets. should i still use new campaign every time for avoiding overlapping? or because of the ad set is always for same audience, it doesnt make sense?

so basically what structure will be better

"1 Campaign with many ad sets (same audience)" or new campaign per 3 ad sets (but still all ad sets have same audience)?

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Both. You should test that

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Thank you Mation

I love this post! I will try this strategy as soon as I have profitable ads again.
I also started reading "Rich Dad Poor Dad" and had a mindset shift --> It's a business ... and a must to create assets that bring money in my pocket :-)

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Thanks a lot


Sent from my iPhone using STM Forums mobile app

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Great post, thank you!

I´ve got a question regarding your Adwords/Facebook strategy.

I own 2 websites in the loan comparison niche and traffic comes solely from organic google search through SEO. So your Adwords/Facebook strategy could be a nice fit, as I have high intent traffic.

The problem I might face is, that a car loan for example, is only needed, when somebody needs or really wants a new car.

Do you think or do you know from experience, if Facebook takes this timing-factor into account when building these lookalike audiences?

Or does they work more like somebody likes skincare product A and might test out skincare product B.

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Good tips, this is very informative guide thumbs up

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Amazing post, thanks!

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Amazing! Thank you!!!!


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Hello, this is very awesome post Just a newbie question, when you say "duplicate adset" do you mean adset or ad within the adset that is profitable, because i have 3 ads per adset and some profitable some not? Also i have 3 adsets with 3 ads each, and the budget for each adset is 5$, and for each ad is 5$, so it might be a stupid question, but i have a feeling it only spends adset budget. Is there a difference? Thanks

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Majestic post, mation. Ain't you here? or am i missing something because i haven't found part 3...



LeadCloak

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Great post!

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Great share Mation.

For building a LLA from Adwords traffic, when you say use pops, do you mean to pixelate a pop and buy redirect traffic from the URLs of heavy adwords advertiser in the niche/keyword? Then build custom audie ces frompage views and LLAs from that?

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coooooooooooool

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wow! great share. Thanks for this

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how to promote binary option affiliate with facebook ads please share with me

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Binary is banned on FB, the only way to run such offers is to cloak and get a ton of accounts ready. It's a messy business, not sure if you wanna get your hands dirty.

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