Home > Paid Traffic Sources > Mobile

---

Traffic Quality on carrier only (5)

---

One of the ways to reduce possibilities of fraud is to target carrier traffic only.

But I notice that even on carrier only traffic i encounter some of the problems I see on wifi traffic, i.e really high or low CTR on certain placments , I can block them but it is showing carrier traffic on my reports, and I do see a few conversions, so my assumption is these issues have to do with the way the network (zero park in this case) delivers the traffic. would like to hear your insights, thoughts

---

Carrier traffic isn't immune from bots. It's harder to run them, but it's still possible, and we're seeing a few carriers with bot traffic show up these days.

---

Yikes.

But this means we can expect prices to come down somewhat. People will only continue to pay as much as they can afford, based on how well the traffic can convert.

Not wanting to sound all doom-and-gloom, but bots is one of the reasons why I'm advising non-newbies to expand outside of pop - it's truly getting harder each day, due to increasing competition and fraud.



Amy

---

any idea of what % is bot on carrier?

---

Impossible to make a general statement like that, but based on my experience, it's always lower % than on wifi traffic. Based on some recent test I've run, carrier traffic showed about 70%-75% less bots than wifi. Let me emphasize this again : it was just one test, so don't take it as a general number for ALL traffic.

---

Home > Paid Traffic Sources > Mobile