First of all, we need to understand there are several “factors” that need to walk hand in hand in order to get a conversion.
1. We need traffic and the traffic MUST be real! If we buy BOTs, we simply cannot convert. Simple as that.
The most simple, but still pretty effective BOT detection method is described here : http://stmforum.com/forum/showthread...n-Any-Campaign
2. We need a functional offer with a solid flow. If we pick a paused/capped offer or something that is poorly coded … we won't get any conversion.
Caurmen wrote a guide on how to spot awful offers : http://stmforum.com/forum/showthread...low-Testing-It
3. We also need solid creatives, be it banners or LPs, in case they suck … well, the conversion rates will suck too.
So basically, we need solid creatives, solid offer and we need to send real traffic to them … otherwise we cannot expect to see a conversion. This is very basic knowledge, but still, many newbies fail to understand that any of these 3 parts can take the whole campaign down … no matter how good the other ones are.
Now let's take a closer look at the possible problems and how to deal with them.