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Content.ad scaling (4)

12-04-2017 07:41 AM #1 pavel_apostolov87 (Member)
Content.ad scaling

Hey guys ,

I have a profitable campaign on content.ad after blocking over 300 domains & 2 months of optimization , now it spends like upto $1200 a day and can't get it to spend more than that, can u guys share more ideas on how to drive more volume on that campaign ?

12-05-2017 09:36 AM #2 poisonivy (Member)

Hello Pavel,

You can try duplicating your profitable ads and bid a little bit higher than your current bid. From my experience sometimes, removing tight daily budgets can help too, open your budget!
Try it for yourself, if it works out Let me know your findings on this.

12-05-2017 02:05 PM #3 rtking (Member)

Find a way to increase your ad CTR. Higher ad CTR will get your ad shown more times and for cheaper. Probably the easiest way without having to bid higher.

The second way would be to bid higher, Make sure you have a good eye on your CPV vs your EPV. Once very profitable I tend to start raising my bids to around 15% less than my EPV. As long as it remains profitable and traffic scales anyways.

Make sure your campaign is not capped by a budget or at least make it significantly higher than $1200.

Try to have around 20+ ads running. Maybe more. I had a campaign doing 2k+ a day and had like 30 ads going.

How many GEOS are you on? Also, depending on what geo you're actually in, you might want to try expanding to a bunch more.

12-05-2017 11:55 PM #4 pavel_apostolov87 (Member)

Quote Originally Posted by rtking View Post
Find a way to increase your ad CTR. Higher ad CTR will get your ad shown more times and for cheaper. Probably the easiest way without having to bid higher.

The second way would be to bid higher, Make sure you have a good eye on your CPV vs your EPV. Once very profitable I tend to start raising my bids to around 15% less than my EPV. As long as it remains profitable and traffic scales anyways.

Make sure your campaign is not capped by a budget or at least make it significantly higher than $1200.

Try to have around 20+ ads running. Maybe more. I had a campaign doing 2k+ a day and had like 30 ads going.

How many GEOS are you on? Also, depending on what geo you're actually in, you might want to try expanding to a bunch more.
Thank you rtking , i always tend to keep my cpv at that position then do my modifications later , my campaign budget is $1500 a day now , but 1 point that my AM couldn't agree on is making more than 4 ads per campaign , and for me i can see it , when i put more ads in 1 campaign i can see that only 2-4 ads get traction while the others dont , i even tried to pause on of the ads that had a high CTR and found that another ad CTR increased to even more than the one i paused ..

I am on US GEO tho !

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