Hello everyone, it's my first thread here in STM.
To promote an offer I created a mini funnel that works in this way:
Facebook Ads --> Advertorial --> Sales Page --> Order Page with Iframe
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Now I would like to do some A/B test in order to improve my pages. I use Instapage and I could do some simple split test with this platform.
But I don't want to optimize only for CTR, I would like to optimize based on the Conversion Rate.
-- How could I track the CR of the funnel?
For example, I would like to the test two different kind of sales page while all the other pages remain the same:
ADS --> ADVERTORIAL --> SALES PAGE 1/SALES PAGE 2 --> ORDER PAGE
Then I will decide who is the winner based on CR.
Is it possible?
Thanks,
Marco
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PS: The network allows me to track the purchases with my Fb Pixel. So maybe I could do it with Facebook but it would be a mess.
Hey Marco,
You should be able to with Google Analytics (GA). I'm not familiar with Instapage but they seem to have their own analytics and A/B testing, do they not have some kind of goal setting? I've used Convert Experiments, another A/B testing (and various other types of split-testing) service, where they allow you to set a goal, like when a visitor hits the Thank You page, which would trigger an event that would let Convert know that a conversion triggered and would base the experiment on that.
If Instapage doesn't offer that, then I'd suggest looking at alternatives, since while you can use the likes of GA, you'll need to come up with your own statistical analysis to determine when a test is complete (AFAIK). Convert is quite a bit more expensive, so probably not worth it unless you are running multiple operations at scale, but a combination of GA and some of the statistical calculators that you can find in caurmen's or vortex's stats threads may be a free solution.
When using GA, it's not necessary, but I'd suggest setting events, and turning on eCommerce. I've left quite a few details out, since GA set up is a bit of a process, but it's not that complicated and with a bit of reading and (very important!!) testing, you should be able to achieve what you're looking for.
Hope that helps, and if you need further clarification, let me know.
Btw, FB pixel is good as well, I'd keep that in to understand your audience on a deeper level, but it'll track a (likely large) fraction of your traffic. The more data the better!
Hello and thanks for your detailed reply.
Instapage allows setting conversion goals only for the pages. So you measure the CTR of the page and not the CR of the funnel.
Unfortunately no trigger events on Instapage.
I knew Analytics but I discarded the solution because I thought it isn't adapt to affiliate marketing.
Is there a way to track conversion with GA if you can't put your code on the thank you page of the offer?
Oh right, in that case, I'd suggest just using Facebook. The analytics are still very good, and since your traffic source is Facebook, the data should be very reliable.
https://analytics.facebook.com/
https://developers.facebook.com/docs...l-events/v2.11
Just make sure to pass in parameters for each variation of your split test. Like content_name will be "Variation A" for Sales Page 1 and "Variation B" for Sales Page 2. And on your Sales Pages, add custom parameters for each variation to your offer link so it can be tracked by the network.
Thank you very much