Home > Paid Traffic Sources > Facebook & Instagram

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Link Click metric (clarification) (28)

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Ad > Using Existing Post, so there's no CTA button
I have linked my product with bit.ly

Here's my flow:
bit.ly > tracker > landing page

Bit.ly registered clicks = 68
Tracker registered clicks = 68

But...

Facebook registered clicks = 27

(I've set my time range correctly)
Anyone knows why this is so?

Even on FB buiness FAQ > https://www.facebook.com/business/help/674769555983979

It states...

Link clicks are the number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. (ex: someone clicks Shop Now on your ad and goes to your website). Below are more examples of possible link clicks:

• Clicks on an image or a call-to-action button within an ad that uses the traffic objective
  
• Clicks on an URL link in the text description of an ad (THIS IS MINE!)
  
  I can't seem to figure out why my facebook ad reporting does not reflect all the link clicks
  Could it be inaccurate because it is just a link in the ad copy?

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Have you checked if it might be a time zone related difference?

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Did you check in your tracker if some clicks might not be crawlers or something? Maybe FB counts only human clicks from served ads, while you got clicks from humans, reviewers, crawlers on FB or bit.ly, etc. Would be my first guess.

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That's my first thought too, but Won't be a time zone difference, I've set the range and zone correctly matching

Hmmm I'm very sure it's not crawlers or anything too, there's a difference of about 40+ clicks!
Is it normal to have a minor amount in differences?

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Yeah, minor difference is normal, but you said you have over double the clicks missing from FB's stats. Strange to have such a huge difference. Unfortunately, I don't use any tracker with FB so can't compare with my own experience.

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Hey manu, If you are not using tracker with fb, then how are you tracking your covnersions? or how are you passing them back to fb?

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Facebook pixel. You can post back conversions to FB, you can set the events in Cake for example. You can even use landing pages without a tracker if the affiliate network gives you a bit of help there.

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Do you have any guide or help where I can find this from? I'm familiar with Cake events but I didn't realize there was a postback for FB.
I just place my pixel code + pixel events (eg. ViewContent, ATC, Pur) into the events and into the conversion points, but I'm not seeing how to pass back conversions to FB. Or is it done via conversion value?

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If you add your pixel code:



And then the event underneath: <!-- End Facebook Pixel Code -->
<script>fbq('track', 'Purchase');</script>

This way, your conversions get posted to FB. In this example, I'm posting it to the Purchase event.

You should see it on FB already if this is setup correctly. One issue that I ran into which is not obvious is that you must not use any indentation for the code, so it has to be on a new line without any tabs or spaces. Maybe that's why it didn't work?

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That looks great indeed. Does it save you couple hundred ms from fewer redirections?

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Probably but since FB is not like pops, where you interrupt the user, but the user shows strong intent, you don't have as much of a need for speed of redirects. Fewer has to be better though, for sure.

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So by adding the "Purchase" event on the pixel code in Cake, are you able to see the age range for instance the lead came from on Facebook Campaign Breakdown-by-age menu? Is that what you mean by "postback" on Facebook, successful network firing a lead shows that conversion right away in FB?

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Yeah - however, you need enough data not just 1-2 conversions. But yes, FB can tell you the self-reported age distribution of an audience. You just have to gather the conversions as a custom audience and then explore it with audience insights.

Edit: Late for me - yes, you can also see age, and everything. You fire the conversion back to FB, you tell them which visitor converted so you can then see all info there. Like you would if you have a Shopify store and integrate the pixel.

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Hey manu, one more question. I've made a new adset for WC, set to optimize for VC



This is what I got.
How is it possible that I got 76 VC and 189 link clicks?
I'm not seeing how it's possible that 100+ people who clicked the link did not get onto my landing page for the VC event to fire

I'm direct linking to the offer page of the product (placed my VC pixel on the offer's landing page)
There isn't an issue with the load time as many affiliates are doing the same too

Is there something I may be doing wrong or something where I have to fix to resolve these weird stats?

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I have about the same ratio on profitable ads.

Reason for this is usually people closing early (misclicks), and perhaps FB counts 3 quick link clicks there (like a person impatient for their phone to load the new page) and then when they get there, you only get one View Content fired.

You might also miss a few ViewContent events - pixel is far from 100% accurate.

Basically, it's nothing unheard of and you shouldn't be too distracted by it - it's not gonna make or break your campaigns imo. How's the performance in terms of Purchases for this? Overall stats look decenf, your CPC and Cost per VC are reasonable.

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Thanks for your insights. I'm still beginning into FB but willing to spend to buy data and learn through launching, launching and launching

It's only my first day into this campaign. Out of these 76 VC, I got only 1 ATC (checked from "Pixel" tab and viewed my ATC activity.. it only fired once)

My plan is to let it run 2-3 more days first? (I assume it's still in the learning phase)
Or do you think since I already have 76 of my VC conversions, I should change my optimization goal to ATC?
This is for an ecom CPA product btw from giddyup

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My suggestion is to start with other goals aside from conversions (on FB, your goal remains the sale ofc).

You want to see the engagement levels, and you also want to see comments for the product, if it's any good, or what are the main objections with it. It's also way cheaper. In my experience, when doing Purchase, CPM was 5-10x higher than when doing engagement so it's not easy to make it work.

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Aside from running that VC campaign, I'm also running a PPE campaign alongside with it (about 20% of my budget for conv campaign), targetting Worldwide ...not sure if that's a good idea? (My VC campaign is targeted to US only)

And ... now I find my ad with many foreign language comments =S

And so usually after you run PPE to see comments/reviews/objections, then you move onto WC?

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I run in the same geo and to the audience I want to sell to. You basically want to get the video in front of your audience at a cheaper price - and you build the video in such a way that if they watch it, they are being sold to. These are not just for feedback, they are to also try to be profitable. I've had more success this way than with Conversion campaigns. Not sure why, and not many people at FB know why either it seems. I've asked in 3 calls now, they have no idea - this was with Facebook Marketing Expert people.

I'm not that experienced, so when you find something that works, keep doing more of it. I've tried what you are trying for a while now, and it never worked that well.

If you have a lot of budget, what you can also try is the so called bully method - you set sales as your conversion goal, you bid about 3x Max Bid the suggested bid from FB and you set your daily budget to 10x the CPA you get. There are a few variations explained, but that's the short version of it. The idea here is that you are setting yourself for being 1st or so in queue for selling to that audience so your actual CPA will be much lower. I've tried it, works better than VC to ATC to Purchase so far (limited sample, I didn't repeat what doesn't work too much).

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Okay sure, thanks for yr tips! I'll try different methods and split test to see which one works better

Another question..



I've always heard that frequency should stay below 2
As the screenshot above... My frequency is now 1.94, and I've only had 16.8k impressions with $77 spent
My audience is 2,000,000
I have set to display on Automatic Placements (all placements)

How is this possible?
And how would you fix to have lesser frequency? I think that it keeps showing to the same audience over and over again

This is the breakdown for placements... if it helps to diagnose the situation




Also is it that Audience network has lower quality of traffic, that's why it's so much cheaper?

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This explains a few things. Stick to the newsfeed for now and create a minimum of 4 adsets: mobile-female, mobile male, desktop-female, desktop male.

Facebook will just show your ad to the cheapest people in your audience the way you have it set up right now. Cheaper is not better in a lot of cases. This campaign might be a monster on desktop but you'll
never find out this way.

It's also relatively likely that the $50 you spent on the audience network was never going to convert. You can test this out later but for now stick to the newsfeed during the initial stages.

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I use 1 ad set and 1 ad usually, and my frequency never got even close to 2.00 on a 2 mil audience. I think you might have a lot of overlap in your ad sets, otherwise I can't explain that frequency with so little spend.

By the way, AWA craziness week coming so my replies will be much slower, just FYI

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Hey Manu, tried this inserting the pixel code and below it the line for the custom purchase event on the network but it did not fire back on my conversion campaign optimized for Purchases in Facebook. Is there anything else specific that you do here?

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Use this and replace the XXXXXX's with your pixel id:

That's exactly how I have it placed for my campaigns and it fires about 95% of the time.

EDIT - make sure this is placed in the "pixel html" section in cake, not the "postback url" section

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Thanks for that @razzbot!

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I tried this and my pixels are not firing back
I am using CompleteRegistration pixel, placed it in my cake's "Testing and Tracking > Pixel HTML", the codes I placed it are exactly like the above (I tried Manu_adefy's version and also tried razzbot's version)
I have had about 9 conversions, and still nothing is being registered back to my fb ads manager

I am placing both postback URL and pixel HTML, and my postback URL i set it to a delay of 10,000 ms, in order to let the pixel HTML load first, then fire the postback to my tracekr after 10,000ms

In your experience, is firing both postback and pixel HTML together a bad idea? (maybe that's why it results in my conversions not firing?) I've asked my affiliate manager and he says it's ok though, he hasn't seen problems with it

Or maybe it doesn't work with CompleteRegistration event? (highly unlikely, but I'm just listing out all the possibilties)

Or is it possible if I try with a Custom Conversion event and place it onto the pixel HTML? (I thought of this, but I haven't been able to find a way becasue Custom Conversion requires the URL to be placed in the custom conversion)

Any other ideas?

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Try triggering View Content, Add to Cart or Purchase. Those I know work but I am not sure about other events.

I also use only FB pixel, no S2S postback on top.

Can you put up a screenshot of your settings there? Maybe you missed something small, tends to happen often.

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I use exactly the same code as my pixel, copied from FB Pixel Setup, and now I'm adding Pur inside like how mihalis did
Also going to try removing s2s postback. hope that works! will update soon

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!function(f,b,e,v,n,t,s)
{if(f.fbq)return;n=f.fbq=function(){n.callMethod?
n.callMethod.apply(n,arguments):n.queue.push(argum ents)};
if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version ='2.0';
n.queue=[];t=b.createElement(e);t.async=!0;
t.src=v;s=b.getElementsByTagName(e)[0];
s.parentNode.insertBefore(t,s)}(window, document,'script',
'https://connect.facebook.net/en_US/fbevents.js');
fbq('init', 'XXXXXXXXXXXXXX');
fbq('track', 'PageView');
fbq('track', 'Purchase');
</script>
<noscript><img height="1" width="1" style="display:none"
src="https://www.facebook.com/tr?id=XXXXXXXXXXXXXXXX&ev=Purchase&noscript=1"
/></noscript>

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