So...my question for the experts in the room is:
we all know quality of adult traffic is lower than mainstream that's why CPCs/CPMs are costing less.
but I wondered what's your experience with adult Wifi traffic for SOI/DOI adult dating offers, that don't require any MSISDN forwarding.
all in all if the banners/placements/offers are right
why should there be any difference when targeting wifi vs carrier, especially since wifi costs much-much less, and is much-much bigger on volume?
I'm curious…
Because mobile offers convert better than desktop, and most of them are carrier billing could be an explanation
If it's a carrier billing offer, then it's like Dana posted above, there is no point in sending wifi to such offers.
But when talking about standard SOI/DOI dating offers, there really isn't any reason to buy just 3G traffic ... if it's available at a normal cost, then yes, it can work just as good. But the reality is, 3G traffic is usually expensive because people buy it for carrier billing offers.
The truth is, 3g traffic generally "behaves" in a different way thatn WIFI, since its often people on the move etc ... so it's still a matter of testing it out. But based on my experience, wifi, cable etc ... works just fine with dating and the quality isn't worse than 3G in general.
lovely, thanks for the input guys. that's similar to what I had in mind