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Will duplicating adset have audience overlap? (10)

11-28-2017 01:43 PM #1 pavel_apostolov87 (Member)
Will duplicating adset have audience overlap?

When you duplicate your adset to scale your campaign, will audience overlap happen? (Assuming I'm having an audience in US, of 1 million)

I know it's not likely if I'm spending $100/adset/day but what if I scale up to bigger numbers?

What can you do to prevent audience overlap?

11-28-2017 01:53 PM #2 stickupkid (Senior Moderator)

Originally Posted by pavel_apostolov87

Duplicate campaigns, not ad sets (within campaigns). If you duplicate an adset, it will be shown in the same current audience pool of that campaign. So duplicate top level - campaign, so the new ads will be shown in a different part of your potential audience.

For 1 million I wouldnt be too worried about overlap, depending on how long you run on this audience ofcourse.

I think their is an option to "exclude" previous views/clicks/leads/sales audiences, if you are creating your own look-a-like audiences.

Other option; let's say you target women who liked "britney spears with the current ad sets, take the best ads and duplicate them in a new campaign - > exclude britney spears likers (and add maybe other relevant interests)

11-28-2017 01:54 PM #3 manu_adefy (Veteran Member)

Yes, it causes overlap if you duplicate on the same audience. Did that with 2mil audience and 250/day spend (total of 500 then) and instantly had 44% overlap, even though I only reached a total of 4% of my possible audience.

This has been confirmed by a FB marketing expert (the Facebook employee kind).

Results also went down significantly, so it's not like the overlap didn't matter. During my call with the FB expert, he said it's best to increase budget for campaign or duplicate the ad set on a different audience, not the exact same one. It might also work better if you share the audience with another ad account and run it there.

11-28-2017 01:57 PM #4 stickupkid (Senior Moderator)

Originally Posted by manu_adefy

You talking about duplicating ad sets (within a campaign), or campaigns really reagrding the 44% overlap?

11-28-2017 01:57 PM #5 manu_adefy (Veteran Member)

Originally Posted by stickupkid

Interesting. So new campaign with the same targeting in the same ad account should avoid this issue?

11-28-2017 01:57 PM #6 manu_adefy (Veteran Member)

Originally Posted by stickupkid

You talking about duplicating ad sets (within a campaign), or campaigns really reagrding the 44% overlap?

Ad sets.

11-28-2017 02:01 PM #7 stickupkid (Senior Moderator)

Originally Posted by manu_adefy

Interesting. So new campaign with the same targeting in the same ad account should avoid this issue?

I always duplicate on campaign level yes, never ad sets within a campaign. Must say results never been so bad as you described, ofcourse with an exception here and there (most of time in small geo's/audiences). No confirmation from Facebook reps tho'.

11-28-2017 02:46 PM #8 manu_adefy (Veteran Member)

Originally Posted by stickupkid

I was very surprised too, on a 2mil lookalike audience (1% USA) running for about 5 days at 250/day, duplicating the ad set caused 44% overlap according to FB and the marketing expert I had a call with said it's standard. This is not an ad account rep, just to be clear.

Also, results were just atrocious once both ads were running.

11-28-2017 04:19 PM #9 stickupkid (Senior Moderator)

Originally Posted by manu_adefy

Campaign - > ad set -> duplicate ad set within same campaign - > I can imagine results look bad since you are kinda fishing the same pool with same ads
Campaign - > duplicate campaign - > new pool - > less shitty results I experience

11-28-2017 04:19 PM #10 clickwork7 ()

Pavel,

I'm new to FB too, and sounds like your thinking along the same lines as me at the moment...

In the last couple of weeks I've duped up by ad set (3 million audience/50 GBP per day budget x8 clones).

I do not know for sure as I haven't had enough testing time but I interpreted this as saying audience overlap isn't a big deal (caveat - I could be completely wrong )

https://en-gb.facebook.com/business/...ef=faq_content

At the Facebook Mastery Live sessions one of the speakers suggested a budget/audience size of $100 per 100k audience per day, so I'm reckoning on scaling to about £2k per day, however, all conjecture from me for now until I prove out. Based on last few days performance its already gone wrong due to my method *or* its the Q4/retailers big budgets for Black Friday/Cyber Monday screwing with me - I cant be sure at this stage!

I really should separate out different devices and follow StickUps method to scale by campaign to try and get some comparison!

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