Home > Adult Traffic (NSFW) > Follow-along Campaigns

---

Life After Pops - Adult Dating (16)

---

I wouldn't say I've completed given up on pops but wanted to put my focus elsewhere and adult dating is where I've chosen. Reason being is that I found mobile pops incredibly volatile with little optimisation potential, as I was direct linking, and not much was being learnt. Granted towards the end I had a pretty good weekend of hitting about $300 profit off an offer but this seemed to be a once off.

I'm running on TJ and have ripped a number of FR banners. I'm not sure if something like adplexity adult is much help in spying on these non carrier offers as it seems fairly easy to do it manually with a vpn? I have also ripped a few landers and hopefully cleaned them up.

I ran it on Friday night and it basically broke even which was amazing.... I then ran it again on Monday night and the roi was very bad.

These are some of the stats of Friday night.
Offer pages


LP's


Banners


Placements



Devices:


Monday night($75 spend about $30 rev - lower on tracker as came through in dollars instead of euros)

Offer pages:


LP's


Banners


Spots



Per TJ analytics:

SItes


Banners:


SPots


I set the camp on auto optimisation which maybe wasn't a good idea?

---

Hey there!

I believe if you are just starting, it's better to stay away from auto-optimization, since you can't learn much with it, and you don't really know what is happening with your campaign and why. Well, it's another story if you know what you do and you are setting up specific rules for that auto-optimization. Did you set up any?

Do you know what was changed? The banner "..der9" was doing well, but then something happened and it got much less visits.. is it on another spot? Or maybe you changed the bid..?

If I were you, I'd duplicate the campaign with only that banner, and in the initial campaign test more banners, till I find another profitable one. Maybe also cut the amount of spots to test, and choose one-two that receive solid amount of traffic, but not the biggest banner/most popular spot (would be too expensive).

Besides, I'm not sure, but feels like lots of parameters were changed at the same time.. I'd recommend you to put manual optimization and start checking stats one by one - first you see if it's possible to cut placements, then if you make changes, you don't move to another parameter straight away - let the campaign run for a bit. Then with more stats you check more details, and so on and so forth.

Be consistent And don't be afraid to make mistakes and learn to optimize by yourself. I hope it helps!

---

Thanks Mobidea! I think what happened is another banner was getting a better CTR so TJ automatically assigned more traffic to it assuming higher CTR means it's better. And maybe also automated certain placements that were getting higher CTR's when their conversion rates might not have been good.

I have duplicated the camp with just the best banner and placements to see how it performs now. Any risk in running this type of traffic throughout the day instead of in the nightly hours?

---

Interesting! So yes, better to keep it manual, till you see which rules are better to implement in the future

Of course for Adult majority of traffic comes after dinner till late night, but who knows, maybe you'd get something during the lunch hour Probably it's better to run it for 24 hours and then check the stats. Like this you'll be sure in your users' behavior, and can make a proper dayparting.

---

Keep at it!

---

Hello again craig88, so let's keep the adult stuff in this thread from now on. Let me address some of your concerns:

For standard dating, it's not really needed. Adplexity just makes it easier and saves your time. So I'm personally using it, cause it makes my life easier and that's worth the admission fee to me. As soon as you start playing with 3G traffic, it becomes way more important.

You will see quite big peformance drops from one day to the next. Traditionally, weekends are the strongest in dating, and its way lower during the week.

Not a good idea, handle the optimization yourself. In adult, where you have to change stuff VERY often, there isn't often enough time to teach the optimization algos anything anyways

There are primetime hours in adult, its like 7pm - 3am, with some variations from Geo to another one. Not saying that other hours can't be profitable, I ALWAYS try to run 24/7, just some hours are more traffic heavy and tend to convert better. Nights are usually pretty slow. Always use daily budgets and Caps to limit possible problems.

So much for now, let's see what data you collected and we can move on.

---

Thanks a lot Mat, I've been running it the past week but performance has been quite frustrating to put it lightly. I'll often view stats and then cut certain banners and spots only to find those green placements end up with a negative roi the next day.

These are the stats for my FR and De camps over the past few days.



How many banner should I be trying out in each camp? My first camp I put about 20 banners in and clicked on all spots but the TJ Rep said I should be going with 2-3 banners instead.

So far my strategy has been to create a camp for different types of spots such as one for footers and another for video in a/b and then put about 6 banners in and let it run. Then see which banner and spot was heavy red and cut that. But it hasn't been working as well as I would have hoped.

---

I tested about 25 banners last night but only received 2 conversions which makes it hard to know which ones are better. These are the CTR's for them:




Would I just eliminate the lowest CTR banners that HAVEN'T received any conversions to optimise? Is there a specific minimum CTR that typically would not allow a banner to be profitable or can even very low ctr banners still do profits?

---

25 Banners is way too much in my opinion.

I would cut down to 3 to 5 banners and really try to get some data on it.

---

Technically, you can run even 25 banners if you want to, but there has to be enough volume available per DAY and you need to be able to afford it. 60 cents per banner is not enough. That's why people prefer to go with a lower amount of banners, just as jabong82 suggested. I usually start with 10, never less than 5.

I will comment more in the other thread where you asked about banners : https://stmforum.com/forum/showthrea...eatives-Design

BTW: DE and FR have been on the more complicated side for me, when it comes to dating, I'm not able to run there consistently with profit. I always re-start campaigns there, make profit for a while, but then have to pause and retreat for a while ... not sure why, but such was my experience. I know people are making good money in these GEOs though, so the problem has to be on my side ... maybe I don't have the right offers or I need a better translator

---

Thanks jabong and Mat,


Dating has been super volatile for me so far. All downhill after the first night where I basically broke even and did over $100 revenue.

Re-ran that same offer about a week ago and spent $30 with only 2 conversions, turns out it went from being the most popular offer at the network to right off the books as they advertiser implemented some "fraud" detection which killed everyone's leads. That was offer in FR.

My DE offer has also not been doing too great so ran a UK one this weekend that was apparently doing well with quite a few pubs. Also realised that 2 conversions were from running "direct" i.e. to offer page which had a mini-survey lander. Was split testing 3 landers as well.

I then added in a few more UK offers from some other networks but no additional conversions. Wondering if I should not be aiming for lower payouts as testing is a lot more than direct linking mobile offers. UK offers are around $2.5 and the DOI was about $4.8.

Should I be avoiding these tier 1 geo's completely? Everytime my AM sends me a report which breaks down the offer and the number of "successful" pubs running it, it is usually in DE, UK, FR, NO and then the other tier 1's as well. I see RU has some lower payouts around the $1 mark and US has a few lower payouts of $1.2 too. Would it be more advisable to try for these geos?

---

The GEOs are really a hard call to be honest.

I know that there are a few solid offers for DE floating around, SOI paying like $2 per lead. I had a few good campaigns with them, but then it tanked for me recently ... but they are still doing well for others, so might be worth a try.

UK is a large and good GEO but the big guys running there have payouts bumped a lot, a DOI paying 4.8 wont cut it I'm afraid.

Nordics could be a good choice actually, the payouts there are rather high, but usually the quality of leads is backing out for the advertisers so there are not too many quality problems ... but these are smaller countries.

RU is huge and traffic is cheap, if you can find a good offer there, it might make sense to play with it.

Us and 1.2 payout is impossible to make work. I have SOIs that pay me $4 and even that is not enough at times. I know it's all about the flow, the ones you are talking about might be easier to convert, but still, $1.2 simply isn't enough.

---

Thanks that is great information. I guess geo's are similar to other verticals with it being very tricky choosing one to run in to find lower competition but also enough volume. I noticed certain of my banners were green so trying to run some more traffic just to those ones now just to see.

I am also testing one in ZA now too with a payout of just under $1 which might be better for data sake.

What is your approach when choosing spots? So far I've just been doing video a/b spots and footers with most of the sites but not sure if there is a better way of testing to minimise budget spend. Also would you then duplicate the camp into mobile and tablet as well or first run desktop to see how it does?

---

ZA can work, but it's quite common to run into quality problems, target the "white" part of audience, that tends to be better for the overall quality.

I have some large go-to spots for testing, once the funnel seems to be working I scale everywhere, including tablets and mobile. In many cases, mobile needs more tweaks before reaching nice returns. Testing in AB video spots is the best in my opinion - highest possible quality on tubes and highest volume too.

---

Ok great thanks, I was initially just creating 3 camps for tablet, mobile and desktop but will stick to just desktop now. Do you ever play with pops much for dating offers or stick primarily to banner type ads?

---

POPs are almost guaranteed to take your lead quality down, but they do convert. So in case you are very certain about your high lead quality, you can mix in some POPs for extra profit. I personally generate the bulk of dating leads on banner traffic.

---

Home > Adult Traffic (NSFW) > Follow-along Campaigns