Need help Please! (6)
HI I was running one campaign Europe .
I am not sure what to do in order to optimize it .
Spent $16 made $4.94
Here is landers result.
I did
1- cut av132 and av135,av137 and the last one LP21124
2- continue the first 3 landers.
3- cut the ios and tablets as they dont convert based on my test .
Here is the breack down of lander and offer .
I am running 2 offers from 2 different affiliate network ,
Both offers are 69% ROi ,
Should i dump the campaign ?
Considering that the offers are converting, I would say it is worth continuing.
Other than cutting offers and landers, what is your strategy on cutting placements?
Also, when it comes to bidding. Is your current bidding below or above the average? If it is below, one thing to keep present is that, unless you raise the bid, you won’t be able to get to higher quality placements that convert better.
I created anther campaign with bid equal the higher bidder , and I will see what date I can collect .
I am running it also on popads with 104% Roi but the traffic is about 1000 click a day ,
Well, I would start cutting some placements first. If some have spent like 2x the offer payout while getting most of the traffic without a conversion.
Also, it would be good to see where those landing page clicks are coming from in such placements. Have you checked stats by OS version? It may happen sometime on POP that some OS versions send you fake clicks.
Lastly since you’re running on PopAds, it may be worth checking placements info.
Simply generate a Quick Report by Website IDs and check publisher’s details about the inventory they have for the targeted country, avg & max effective bid, how many camps are excluding or including a specific pub. Based on this info you can focus on pubs who have inventory for the targeted country while reaching an effective bid that gives some good sings of conversions.
Ps. Keep present that with 1000 or 2000 visits per day it may be hard to scale your camp. It would be good to clone the camp in another traffic source as well.
Hello 6packplan,
first of all, you do not cut LPs based on CTR, quite often, those with lower click through rates actually convert way better. Use the CVR.
On a source like popads, you need to cut the worst placements, even running a bot detection test is a very good idea. These sources have a lot of bots in the mix, and obviously, you can't make money with BOT traffic. Thats what I would focus on first.
Then the LPs and offers, you need to test a lot of them these days, before you find a combination that works well.
The good thing is, as platinum already outlined, your offers are converting ... so I would let go just yet. Filter the traffic, improve the LPs and maybe you can make this profitable.
I would most definitely keep running this campaign - numbers are looking promising! You don't have enough data yet to tell what the "true" ROI is for every offer+lander combination.
I have 2 pieces of advice:
1)Want to emphasize the importance of matuloo's suggestion to NOT cut landers based on CTR. Please use this method instead:
https://stmforum.com/forum/showthrea...Banners-Part-1
2)Once you've cut down to a winning lander, use that to test a bunch of similar offers - this is where you'll usually find profit. This is why even if you're losing money while cutting landers, as long as you're not losing a lot, it may be worth it to continue cutting down to the last lander, just so you could take that best lander and test more offers.
Best of luck - and let us know what happens!
Amy
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