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Split Testing Offers in Different Geos? (5)

11-20-2017 04:14 AM #1 moneytrain (Member)
Split Testing Offers in Different Geos?

Hi All,

Newbie here! Been on the AM grind for a few weeks, but never got into/learned how to properly split-test offers. I'm using Voluum as my tacker, Mobidea as my network, and propeller ads as my traffic site. I'm learning how to use/install landers but I don't think I'm ready just yet!

Anyways, I spoke with my Mobidea representative, and he gave me 6 different offers (mobile pops, most single-optin), listed below.



I'm looking to find out if any of these offers has potential. How do I go about split-testing traffic bought from propeller ads? Is there a way to buy "general" traffic from PropellerAds and then send 1/6 of it to each geo/offer? Or can you only buy traffic from a specific geo? Ie. you can't split test offers from different geos?

I'm looking to take action, so let me know what you guys think, and what my next move should be. I'll probably post this in my follow-along in a day or two as well once we figure out the best thing to do.

Cheers,
$Train

11-20-2017 09:04 AM #2 Mobidea (Veteran Member)

Hi!

For split testing you'd need to create a campaign and test similar offers, with same targeting, and same vertical or category (as you are going to buy traffic with specific targeting). You could take several offerse for Panama for instance (Mobile content) and test those, seeing which of them performs better.

Some of these offers can't be tested together because of the category - videos and health & fitness are promoted a bit differently, with different ad formats. Also how would you go about the language?
I'd advice you to not get lost in this, and test 1 country in 1 campaign.

Hope it helps

11-20-2017 01:40 PM #3 moneytrain (Member)

Hey Mobidea - Thanks for the quick reply! Love your services, and will continue to use them.

I see what you mean regarding language barriers and specific content. It definitely makes sense that you can only split test offers in the same vertical or category - I'll give some of these offers a try individually, and will update you on how some of them perform!

Many thanks,
$Train

11-20-2017 03:19 PM #4 matuloo (Legendary Moderator)

In order to save yourself some headaches, do not mix several GEOs in one campaign. At some point, you might decide to buy mixed traffic in bulk, then segment it on your own ... but this is a higher level game so to speak, so stay away from it for now.

To work in the most effective way, create a separate campaign for every GEO, the bids are very different from one country to the next, if you target multiple GEOs in one campaign, you will definitely be overpaying for some of them. I always recommend newbies to start a separate campaign for every major targeting parameter : wifi/3g, android/ios, mobile/desktop ... the reasons are different bidding levels and generally different performance of various traffic types and target groups.

11-20-2017 11:43 PM #5 moneytrain (Member)

Quote Originally Posted by matuloo View Post
In order to save yourself some headaches, do not mix several GEOs in one campaign. At some point, you might decide to buy mixed traffic in bulk, then segment it on your own ... but this is a higher level game so to speak, so stay away from it for now.

To work in the most effective way, create a separate campaign for every GEO, the bids are very different from one country to the next, if you target multiple GEOs in one campaign, you will definitely be overpaying for some of them. I always recommend newbies to start a separate campaign for every major targeting parameter : wifi/3g, android/ios, mobile/desktop ... the reasons are different bidding levels and generally different performance of various traffic types and target groups.
Thanks for the tip Matuloo, you're definitely right in that I shouldn't cast my net too wide. I'm going to stick with testing Panama offers for now, and see what the optimal bidding price is for traffic. Once I get a profitable campaign or two I'll move on to landers/optimization.

Appreciate the tips - I'm going to post in my newbie follow-along as soon as my camps finish up and I analyze the results.

Best,
$Train

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