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Facebook Profitable campaign (7)

11-17-2017 07:30 PM #1 moneym (Member)
Facebook Profitable campaign

Hey guys,

I have a profitable facebook campaign roi 90+ [with a broad targeting 30-65+ male and female, usa] As you can imaging the audience size is huge but the problem i'm facing is that when i duplicate the campaign/adsets/ads, its NOT profitable. Only one campaign seem to be doing well. I've tried like 5+ campaigns, 20+ adsets, 50+ ads (everything exactly the same, same targeting, same ads) but its just not profitable. I'm really confused. How is this even possible?

Please let me know,
Thank you.

11-17-2017 10:06 PM #2 david2772 (Member)

Hey, if you don't want to touch the budget on your working campaign:

I suggest building custom audiences of:

- Everyone that's converted
- Everyone that's engaged with your page

- Everyone that's added to cart / clicked through, but not converted

Use the first 2 audiences to seed LALs of varying percentages (test as many %'s as you'd like)
Use the 3rd audience as a retargeting list


Heck, build custom audiences of everyone you can think of to use as LAL seeds.


The reason it won't work when you just try duping it? Well.. fb. Who knows.

11-18-2017 07:25 AM #3 stickupkid (Senior Moderator)

Try less broad targeting?

11-18-2017 09:10 AM #4 moneym (Member)

Quote Originally Posted by stickupkid View Post
Try less broad targeting?
I did, but no luck :S

11-22-2017 07:26 AM #5 s0mekind (Member)

Quote Originally Posted by moneym View Post
I did, but no luck :S
For how long you ran the duplicated campaigns? Which it was your daily/budget for those?
Have you tried with pixel?

11-28-2017 05:15 PM #6 razzbot (Member)

If the profitable campaign is really THAT broad, I would also slowly increase the budget on the main campaign while creating lookalikes.

11-29-2017 08:49 AM #7 cmdeal (Veteran Member)

What audiences and lookalikes are you working with?

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