i have been advertising on fb for a couple of years, but still don't get how their system works
.
a coumple of my new ads had suggested bids for .24-.42 or something,
i bid .45 - no impressions
i bid .55 - no impressions
i bid .61- and got few hundred impressions
anyone has any suggestions on that?
Your ad has likely been flagged.
I've found that they're suggested bids are just way off, sometimes you need to crank them higher to get impressions, which only works out if you have a good ctr and can then drop it over time....
it depends on your demo but it sounds to me your bid is still too low
ramp it to $1.00 and see if you get any traffic
Yes, lately this same thing is happening to me too. If I bid according to their suggested bids, I almost get no traffic.
Yeah, same here. Hell, I'm getting suggested bids of 11 cents in some first world countries. Needless to say, traffic isn't following.
Yep, same here. Bids still drop fast when ctr is good and all that. It never made sense to me why FB would give us inventory on lower bids, but it was good while it lasted wasn't it?
edit: Obviously I'm only noticing this when not targeting niche interests. Even with a larger audience size, if it's a niche interest I can still do clicks within the suggested bid range. It's weird, I never really thought Facebook segmented their ad delivery as much as they do.
The CPC suggested bids are often off as they are lowered depending on your account history. Think of them as approximate CPC costs you might reach after many clicks at a 0.1% CTR. For a better suggested bid change to CPM bidding and see what it says, it will be more reflective of the current competition and bid you are going to have to go up to to get impressions.
It is the competitors/other bidders in the demo that are raising the bid costs, and they are having their ads delivered over you = shit all impressions.
fb is an auction...
fb makes money on eCPM...or RPM depends on what you want to call it...
do the math
profit
people waaaaaaaaaaaaaaaaaaaaaaaay over think this...