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Outbrain Conversion Pixel + Voluum. Is This Possible? (4)

11-17-2017 01:41 AM #1 rtking (Member)
Outbrain Conversion Pixel + Voluum. Is This Possible?

Need some help from any experienced Outbrain affiliates.

I cannot for the life of me figure out how to integrate the conversion pixel with Voluum. From what I can tell the Outbrain pixel needs to be placed on the actual offer page to fire a conversion, but this is not possible with 90% of affiliate offers.

Does anyone have any ideas or maybe already figured this out?

11-17-2017 09:55 AM #2 bbrock32 (Administrator)

Outbrain's pixel is a JS pixel, so by default non compatible with postbacks. One uses cookies and one uses GET requests to work.

The only way to get conversions on Outbrain's UI is to place an iframe pixel on the offer's thank you page.

These days very few offers allow you to put iframe pixels since postbacks have become the industry standard.

11-17-2017 11:54 AM #3 platinum (Veteran Member)

@rtking you can try configuring the following S2S Postback link on your tracker:

Code:

https://tr.outbrain.com/pixel?ob_click_id={externalid}&marketerId=YOURMARKETERID&name=conversion

Just replace YOURMARKETERID with your personal marketer id and this way all your conversions should fire back to Outbrain as well

11-17-2017 08:33 PM #4 kinan (Senior Member)

Does anyone have any ideas or maybe already figured this out?

Hi,

It is working, Outbrain do have a postback already and you can add a script to your lander as well

1. Place the postback as @platinum suggested

Outbrain Postback:
https://tr.outbrain.com/pixel?ob_click_id={externalid}&marketerId=YOURMARKETERID&name=conversion

Name--------------------- Parmeter = Placeholder
OUT Creative ID ---- creaid={{ad_id}}
OUT Ad Title --------- atitle={{ad_title}}
OUT Doc Title ------- dtitle={{doc_title}}
OUT Section ID------ pubidx={{origsrcname}}
OUT SiteID------------- pubiS={{origpubname}}

2. Place the following Script before the closing body tag on you lander:

HTML Code:

        </script>

<script data-obct type="text/javascript">
/** DO NOT MODIFY THIS CODE**/
!function(_window, _document) {
var OB_ADV_ID='YOURMARKETERID';
if (_window.obApi) { return; }
var api = _window.obApi = function() {api.dispatch ? api.dispatch.apply(api, arguments) : api.queue.push(arguments);};api.version = '1.0';api.loaded = true;api.marketerId = OB_ADV_ID;api.queue = [];var tag = _document.createElement('script');tag.async = true;tag.src = '//amplify.outbrain.com/cp/obtp.js';tag.type = 'text/javascript';var script = _document.getElementsByTagName('script')[0];script.parentNode.insertBefore(tag, script);}(window, document);
obApi('track', 'PAGE_VIEW');
</script>

Make sure to update 'YOURMARKETERID' on both pixel and script.
It should work well with every Affiliate netwrok offer - let me know if you have any issues!

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