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Is this ethical? FB pixels installed on affiliate offer pages (6)

11-16-2017 07:07 PM #1 falcon (AMC Alumnus)
Is this ethical? FB pixels installed on affiliate offer pages

Major ethics question for the experts: I started to work with an affiliate network with ecom offers. As I was setting up the campaign and tracking, I noticed that my affiliate link went to offer landing pages that had someone else's FB pixel on it. They had a different pixel ID for every offer.

Well, if you know anything about the FB pixel, you know that you can not only use it to retarget visitors, but you can also create lookalike audiences so FB will find others who will also have a high probability of interest in the product.

I was not happy about sending traffic to make another person's FB pixel smarter, but maybe I'm just too new for the industry. Is this normal? Should I continue to work with them?

11-16-2017 07:12 PM #2 stickupkid (Senior Moderator)

Wow, that is a cheeky way of creating audiences on someone else' traffic! Not normal at all, that's for sure...

11-16-2017 07:42 PM #3 falcon (AMC Alumnus)

I asked them to put my pixel on all the pages lol. They haven't told me about what they're going to do, whether they're going to remove them or not.

11-16-2017 07:51 PM #4 manu_adefy (Veteran Member)

It's pretty normal but it's also normal for that network to provide info back to some affiliates who contribute this data.

So if you generate some sales, send good traffic, etc. you should be able to get lookalikes using everyone's data. It ends up being a collective effort, where each gets some benefit from the others.

11-16-2017 07:57 PM #5 servandosilva (Member)

The networks share their pixel data with some affiliates and even lookalikes. It's not just you giving away your data but everybody kind of working together, or so it seems.

11-16-2017 09:34 PM #6 manu_adefy (Veteran Member)

Quote Originally Posted by servandosilva View Post
The networks share their pixel data with some affiliates and even lookalikes. It's not just you giving away your data but everybody kind of working together, or so it seems.
Yeah, it's hard to say the proportion of help everyone gets. If you have it "solved" and running high volume, you probably don't get as much out of it. It can help for sure if you are struggling with scaling. If you are unsure, ask the affiliate network about their policy here and start a conversation about it - my 2 cents.

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