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Exoclick categories/domains/zones (4)

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Not too familiar with Exoclick and their platform's optimization placements, so just wanted to get clearer on this

Can 1 domain have multiple categories? (eg MILF, Japanese, Voyeur)
Can 1 domain have multiple zones? (eg. mobile bottom, in video, etc)

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Categories, I think its a YES. When a publisher crates new zones for a site, they can specify a main category (adult for example) and also a subcategory (just one), which would be the niche. But I think exo also uses some kind of automatic tagging for this. Don't rely on categories much, is far from accurate and it will limit your volume a lot.

Multiple Zones is a YES, each website can have multiple zones. It's up to the publisher again, many place the same zone code multiple times on a site ... so even multiple zones can be tagged as 1 zone. When done properly, every zone should have a unique code and there can be many of them on one website/domain or even page.

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Like in other sources 1 domain may include different categories. When it comes to targeting, ideally the visitor should receive your ad when he is visiting targeted categories (in case the website has divided category pages).

I guess this one is related to display traffic, in which case the answer is Yes. 1 website (domain) can serve ads on different zones. If you're running Pop traffic, then 1 domain has 1 zone.


Hope this helps

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Thanks for both your answers

So in general, which placements do you optimize first?
In general you optimize the domains first?

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