Adwords white hat offers? (13)

Hello everyone,

As far as I see there is very little information about Adwords campaigns in general and that might be because it is a gold mine.
I have been running some nutra campaigns on search network, however i want to try something which doesnt require cloaking, and losing accounts.
Any ideas for white hat offers (and networks which has it) for which Adwords has decent traffic?

Ecommerce is likely a great option like with Facebook, certain leadgen should also be allowed. More or less, what is good for FB will be good for AdWords from a compliance stand point.

Basically everything that people look for will work work on adwords. Its a "pull" channel so it needs products/campaigns that have users generating searches for it. What is important for google is that users know what they are getting into, your ad needs to be transparant, honest and not misleading.

So what wont work and isnt allowed either is (shady) sweepstakes or unclear mobile content offers. What will work are specific ecommerce products that have high search volumes, big brand names (eg booking.com) or nutra and financial products.

Hi Pavel.

I have been running white hat CPL offers through Adwords for the past 12 years. One thing I have realised over that time is that not everything works, and for a campaign to make serious money for you (I have had lots of these but also some which have lost money), it has to be either:

- An offer that is currently unsaturated. Eg a new product which suddenly gets a load of media attention - think of the PPI scandal from a few years ago. Myself and several other white hat PPC affiliates were making hundreds of thousands of pounds out of this because we were in there early before the market became too saturated.

- An offer with a decently high CPL. If you promote something where the CPL is, say, £5, the margin you can reasonably expect to make on each lead is £1-2. You have to do an enormous level of volume to get rich with this kind of product. Compare this to a lead where the payout is £50 - you will be wanting to make £10-20 on each lead, so you can quickly make lots more money as the margins are so high. Yes, the click costs are generally higher but you don't need the same volume. All you need is to be able to do PPC better than the main companies in the space, which believe me is not difficult.

- I have found that certain offers perform far better than others because of the type of offer it is. For example, if you're trying to generate leads for a kitchen company - people who are looking to install a new kitchen in their house - this is a considered purchase that often costs thousands of pounds. People will start researching this online, via Google, but they are not at the point usually where they are ready to take the plunge and buy - often they will then go and visit DIY shops to compare worktop colours and have a proper feel for the quality of the wood etc. As a PPC affiliate you need to be using your own website, so it better look pretty f*cking professional for people to put their trust into your 'company' and leave their details. I'm not saying these campaigns don't work, just that they are harder than the type I'm about to describe...

...I now run a white hat PPC network and one of our biggest offers is flight delay compensation. It's similar to PPI in that it's a 'claim' product. The CPL is decent (over £15) so you can expect to make £5ish on each lead, more for higher volume.

The key to the success of flight claims is 1) it's all over the media at the moment, 2) it's still unsaturated and 3) MOST IMPORTANTLY, the product is basically offering people FREE MONEY. It's saying: "if you fit the criteria (had a flight delay over 3hrs within the European Union) then you are entitled to some money for free." There is no obligation, you're not making a purchase, none of your own money is at risk - all you need to do is leave your details and we'll get you the money you deserve.

ie you're not being asked to spend £3k on a kitchen...

I have found that these type of offers work best for white hat PPC, in addition to what I would call 'desperation' offers which are quite heavily regulated now - I'm talking about loans, car finance etc where people need money quickly.

Happy to talk further about my experience but I hope this helps.

Mike

^^Great stuff from Mike right there ^^

To give you a few more ideas ... insurance leads, financing/loans, real estate leads, job opportunities, ecom of many kinds and shapes, games, app installs ... like Christoph mentioned, stuff that people actually looks for and want, because it has value ... all of that is ok to promote with google - within certain boundaries of course, they have some limitations : https://support.google.com/adwordspo.../6008942?hl=en

Originally Posted by manu_adefy

Ecommerce is likely a great option like with Facebook, certain leadgen should also be allowed. More or less, what is good for FB will be good for AdWords from a compliance stand point.

Originally Posted by cbrughmans

Basically everything that people look for will work work on adwords. Its a "pull" channel so it needs products/campaigns that have users generating searches for it. What is important for google is that users know what they are getting into, your ad needs to be transparant, honest and not misleading.

So what wont work and isnt allowed either is (shady) sweepstakes or unclear mobile content offers. What will work are specific ecommerce products that have high search volumes, big brand names (eg booking.com) or nutra and financial products.

Originally Posted by 27hendford

Hi Pavel.

I have been running white hat CPL offers through Adwords for the past 12 years. One thing I have realised over that time is that not everything works, and for a campaign to make serious money for you (I have had lots of these but also some which have lost money), it has to be either:

- An offer that is currently unsaturated. Eg a new product which suddenly gets a load of media attention - think of the PPI scandal from a few years ago. Myself and several other white hat PPC affiliates were making hundreds of thousands of pounds out of this because we were in there early before the market became too saturated.

- An offer with a decently high CPL. If you promote something where the CPL is, say, £5, the margin you can reasonably expect to make on each lead is £1-2. You have to do an enormous level of volume to get rich with this kind of product. Compare this to a lead where the payout is £50 - you will be wanting to make £10-20 on each lead, so you can quickly make lots more money as the margins are so high. Yes, the click costs are generally higher but you don't need the same volume. All you need is to be able to do PPC better than the main companies in the space, which believe me is not difficult.

- I have found that certain offers perform far better than others because of the type of offer it is. For example, if you're trying to generate leads for a kitchen company - people who are looking to install a new kitchen in their house - this is a considered purchase that often costs thousands of pounds. People will start researching this online, via Google, but they are not at the point usually where they are ready to take the plunge and buy - often they will then go and visit DIY shops to compare worktop colours and have a proper feel for the quality of the wood etc. As a PPC affiliate you need to be using your own website, so it better look pretty f*cking professional for people to put their trust into your 'company' and leave their details. I'm not saying these campaigns don't work, just that they are harder than the type I'm about to describe...

...I now run a white hat PPC network and one of our biggest offers is flight delay compensation. It's similar to PPI in that it's a 'claim' product. The CPL is decent (over £15) so you can expect to make £5ish on each lead, more for higher volume.

The key to the success of flight claims is 1) it's all over the media at the moment, 2) it's still unsaturated and 3) MOST IMPORTANTLY, the product is basically offering people FREE MONEY. It's saying: "if you fit the criteria (had a flight delay over 3hrs within the European Union) then you are entitled to some money for free." There is no obligation, you're not making a purchase, none of your own money is at risk - all you need to do is leave your details and we'll get you the money you deserve.

ie you're not being asked to spend £3k on a kitchen...

I have found that these type of offers work best for white hat PPC, in addition to what I would call 'desperation' offers which are quite heavily regulated now - I'm talking about loans, car finance etc where people need money quickly.

Happy to talk further about my experience but I hope this helps.

Mike

Originally Posted by matuloo

^^Great stuff from Mike right there ^^

To give you a few more ideas ... insurance leads, financing/loans, real estate leads, job opportunities, ecom of many kinds and shapes, games, app installs ... like Christoph mentioned, stuff that people actually looks for and want, because it has value ... all of that is ok to promote with google - within certain boundaries of course, they have some limitations : https://support.google.com/adwordspo.../6008942?hl=en

Originally Posted by 27hendford

Hi Pavel.
I have been running white hat CPL offers through Adwords for the past 12 years. One thing I have realised over that time is that not everything works, and for a campaign to make serious money for you (I have had lots of these but also some which have lost money), it has to be either:

I have a flight delay compensation site which I'd like to sell if anybody is interested. Here is the URL: http://www.ukflightrefund.com
I made this site some months ago but got extremely busy with some other offers and have no plan to promote it anymore.

Edit: And a US payday loan site which I'd sell: https://www.allcreditsloans.com/ but payday loan is not allowed on Adwords, Bing is ok with it.

Both sites are responsive.

Hi, guys! I'm looking for someone with knowledge of Cloaking in Google Please add me to skype - info@edu-cash.com

Anyone start working with these guys (Lead Impact.co.uk) after this post and now have trouble getting paid? Communication was great at the start and while we were running the campaign - now when it's time to get paid, I can't get a hold of our rep or anyone at the entire company. I also reached out to their parent company (Holla Digital) and no one is replying. It looks like my rep (Nicki Dowd) also deleted her Skype. Since we generated leads for them via Adwords, we've already prepaid for the traffic. Anyone else having these issues?

Originally Posted by symba3

Anyone start working with these guys (Lead Impact.co.uk) after this post and now have trouble getting paid? Communication was great at the start and while we were running the campaign - now when it's time to get paid, I can't get a hold of our rep or anyone at the entire company. I also reached out to their parent company (Holla Digital) and no one is replying. It looks like my rep (Nicki Dowd) also deleted her Skype. Since we generated leads for them via Adwords, we've already prepaid for the traffic. Anyone else having these issues?

Hi Everyone,

I'm a new STM member and new to this affiliate marketing world. As a business owner I have a couple of years of online marketing experience and want to use these skills to promote CPA offers. I like the idea of promote white hat finance offer like the ones mentioned here (car finance, loans, insurance etc.). I think the challenge would be to build out "real" websites to make the site more legit for the user (building trust) and also to make the site more relevant for adwords, not just plain simple Click-Through landers which you would use on PPV. Maybe collect your own leads and pitch them to the offers through e-mail marketing...

A lot of work, but could be worth it. What do you think?

Not quite affiliate offers but you can do local lead gen for businesses.

Aka: Dentist, doctors, lawyers, hvac, etc

Acquire leads for X and sell them for Y to local businesses. Focus on high-value industries and it can work great, I have alot of experience doing this in the past and we do similar things for our b2b clients now.


Andrew