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New Adwords features promise better targeting! (5)

11-13-2017 06:47 PM #1 matuloo (Legendary Moderator)
New Adwords features promise better targeting!

Just ran across a blog post, which goes pretty deep in describing the new adwords features.

If you counted AdWords out due to the lack of specificity in it’s targeting options and reporting data, you’re in luck.

You can now target with incredible data that competes with the likes of Twitter and Facebook’s custom audiences.
There are 3 new features that can actually make adwords a much more usable traffic source :


1. The audience management section

Just when you thought that Facebook was the only place to dominate custom audiences, Google stepped in and proved us all wrong.

Now there is an entire section in AdWords dedicated to audience management.

Here you can target different custom audiences and create new bids based on audiences as well.

2. Promotion ad extensions

AdWords just recently rolled out a new addition in their latest update to the ad extensions list.

Unless you’ve got select beta access to this feature in the old version of Google AdWords, you’ll need to perform the update to use it.

Meaning these features are exclusive.

Promotion extensions are new, ad-based extensions that allow you to show, advertise, and link to specific promotional-based offers in your search network ads.

3. Incredible demographic targeting options

Facebook and Twitter were and (somewhat) still are the kings of audience targeting.

Each platform has incredible features that allow you to create super remarketing lists where you can target income, job seniority, and more.

Even LinkedIn jumped aboard. They’re starting to add these in-depth features.

Thankfully, Google has finally added some new, diverse targeting options in the form of demographic data.

The first set of demographics that they’ve added is household income targeting in the search network.

This was a feature on the old interface, but it only applied to highly specific, local-based ads.

But now, it’s for all ads within the search network.

Full article here : https://adespresso.com/blog/google-a...atest-updates/

11-13-2017 09:03 PM #2 vortex (Senior Moderator)

Being informed about new features you can take advantage of can give you first-mover's advantage. Thanks so much matuloo for taking the time to keep us up-to-date on important news like these - really helpful!



Amy

11-14-2017 12:38 PM #3 Clickadu_team (Senior Member)

Still missing suitable b2b targeting options/categories -.0 so bad, so sad...

11-14-2017 01:45 PM #4 matuloo (Legendary Moderator)

Quote Originally Posted by Clickadu_team View Post
Still missing suitable b2b targeting options/categories -.0 so bad, so sad...
Maybe with the next update

11-14-2017 05:24 PM #5 cmdeal (Veteran Member)

This is actually rather old news ... and targeting is still pretty lame, especially outside of US.

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