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Whiteboard markers or how to create original content through research (6)

11-13-2017 08:07 AM #1 pekadis (Moderator)
Whiteboard markers or how to create original content through research

This is a very interesting article on the topic of...whiteboard markers.

And it's not the intention of the article, but it shows you how you can create interesting content.

Have a look here

Some things to think about:

- Don't create a long article like this when you actually want to sell. But break things up, make it bite sized
- This could do really well as a lead magnet, where you send sections on auto pilot as part of a sales process
- There's rarely a one-fits-all solution, use research like this to create the right product for things like: the best for kids/ most bang for your buck / for professionals / artist etc

And the best part of all this is that you actually get hands-on experience with the product, which is very important.

And speaking of getting experience, here's an interesting article on creativity and the importance of copying. And only then creating something yourself..

Enjoy!

11-13-2017 10:47 AM #2 caurmen (Administrator)

There's rarely a one-fits-all solution, use research like this to create the right product for things like: the best for kids/ most bang for your buck / for professionals / artist etc
This is one thing that people rarely think about when they're trying to figure out content marketing, particularly for "boring" products.

It's not about the product - it's about the person who might use the product, and how the two fit together!

11-13-2017 12:23 PM #3 erikgyepes (Moderator)

I read it first as whiteboard marketers...and though it's a typo and should be whitehat marketers ...looks like too much time spent on computer today

11-13-2017 12:43 PM #4 pekadis (Moderator)

@erikgyepes - LOL - whiteboard marketers -> that would be a great topic!

Maybe one day ;-)

11-13-2017 12:46 PM #5 erikgyepes (Moderator)

Yeah, I imagined all those Youtube marketers standing in front of a whiteboard

11-14-2017 10:57 AM #6 caurmen (Administrator)

Moz have done Whiteboard Fridays for ages now, where Rand Fiskin stands in front of a whiteboard and talks SEO. Maybe STM should do something similar!

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