Best way to profit is to mix high + low quality traffic? (6)
So something that I am noticing is that when I go onto these larger sites (ie Pornhub, Youporn etc) that I struggle to profit/break even (even with a bumped payout). However these sites are known to have "good quality", but obviously that doesn't help me much since profits are thin.
So the next obvious answer is to go to smaller, less saturated sites, where I am concerned though that even if I can profit, quality might not be as best.
So is the solution to just mix the two types of traffic together?
Obviously I'd like to stay on an offer for as long as possible, but at the same time I need to make money.
I feel like if I go solely for the cheaper/profitable traffic that Im probably going to get the boot, so that doesn't help me much either.
I also don't see myself making any money running mostly on these larger sites as bid prices/competition is stiff.
Curious to your thoughts. Thanks in advance 
Depending on who you're working with and how good your relationship is, you could setup a source token which forwards the trafficsource to the offer ( obviously blanked ) - some advertiser are up for custom payouts depending on where the traffic comes from. While this is not directly helping with the issue of mixing high + low quality traffic, you might get away making some profits on the lower quality sources by doing so. A word of warning though, since this can backfire as well with the advertiser asking for just the good sources to be continued, so it's a bit risky. At the same time, it doesn't cut off the whole traffic if there's too much trash in it.
If you know the quality backs out, I'd run for some good volume even at breakeven, just to put myself into a good position of negotiating bumps. Street payouts, even bumped payouts can be significantly lower than what you can achieve after quality is proven ( this concept applies not only to adult+dating, but to literally any leadgen offer ). Next step would be to get exclusivity for an offer ( which usually requires big volume and consistant numbers ).
There's a lot of guys who run almost breakeven at some sources just to stay on the offer and make the advertiser accept other, lower quality traffic.
Another option is to start making flat buys, which will reduce your CPM significantly, but at the same time is obviously risky. Prepare for good 5-6 digits depending on the placement / source in advance, so you gotta make sure you have a backup plan along with a possibility to monetize untargeted traffic in this kind of flat buys.
fjk87 pretty much summed it up nicely
But just to give you my opinion too : mixing the traffic is a very often used strategy, I knew several people who used to mix HQ spots with POP traffic, for example ... hq traffic for the quality and POPs for the profits Careful though, if you drive the quality to low, you will get booted from the offer.
And a tip for you : even those large spots you mentioned can be profitable, maybe you just need a bit bigger bump or better funnels.
Thank you for the input.
I wasn't really thinking about using say pops, but rather mix HQ banner spots with lower quality banner spots. These may include lesser known sites or perhaps sites I blacklisted from a RON campaign. Of course I would pass along a subID for these newer sources.
I just feel like if I only send the premium traffic Im giving the advertiser too much maybe?
And yes perhaps on these larger high competition spots my funnel just isn't good enough, but I just don't see how I can run on these and really profit unless I have some insane payout or ninja funnel lol.
On a side note I've been on this campaign for a few months now sending roughly $400-500/day in leads, not a huge amount, but also a decent sample size and consistency.
Originally Posted by jabong82
I understand what you want to do with the banners, just threw in the POP example, to illustrate what people were doing
In case you pass the subids and the advertiser is willing to optimize based on that, before booting you from the offer ... then by all means test it with the random placements too.
$400-500 a day in leads should get you some feedback on quality pretty fast. Mixing in lower quality traffic like matuloo mentioned is a strategy I guess everybody used or is using, you just gotta find a sweetspot when doing so - often enough people end up mixing too much LQ leads which causes issues afterwards.
Don't go too shy asking for paybumps, if quality backs out, there's no reason you wouldn't get a bump. In the end, assuming quality is good, higher quantity of leads is a win/win for both sides here - all you have to understand is both sides need to make money in this game, as there's no magic tree in the offices of the advertisers printing money unfortunately.
I'm a big fan of open communication with advertisers ( at least to a certain degree and with selected advertisers ), since if both sides know their game and are in for the longterm, it's better to work together than against each other. Nothing worse than a silent scrub kicking in because of quality 'suddenly' dropping after a paybump.
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